What group of people is the cosmetics market focused on?

The age of buyers is 30-50, and women account for 51%.

self-care, beauty care; Older age, wrinkles, sagging and other aging problems, there is a strong appeal for beauty and anti-aging; Focus on anti-aging, collagen.

Whitening, blemish, anti-sugar.

technology reface, etc.

Compared with the younger generation, there is a lack of basic skin care knowledge.

17% are aged 24-30 years old, mainly in the constituent party group.

On the one hand, they like to be planted, and are willing to try new products, on the other hand, they pay attention to efficacy, value ingredients and scientific background, anti-allergy hydration, cleansing, anti-aging, whitening and brightening, and whitening. I am very familiar with the ingredients and concentrations, and I want to respond to skin problems according to the function of the ingredients.

For ** more sensitive, pay attention to the strength of the discount.

People tend to be the decision-makers of the family with disposable income.

The relative price is high, but at the same time, it is also careful to pay attention to the **, and it is easy to be affected by the preferential strength.

There are more students, but there are fewer silver taels, suitable for low-end consumption, and the most important thing is to have a love for beauty, but there is less knowledge of cosmetics, so as long as it makes sense, I will buy it. I just graduated and worked not long ago, even if I didn't pay attention to dressing up when I was in school, I started to dress up after work, but I still had less money, so the mid-range one is more suitable. In the future, if you have savings and have a boyfriend, you will spend a lot of money on cosmetics.

Generally, yes. 1.An aristocratic woman who doesn't believe in the Internet.

2.Students, buy wherever you go.

3.Auntie, it's good to be cheap.

Summary. According to the data released by the China Cosmetics Association, the consumption amount of the Chinese cosmetics market has been growing. In 2020, the retail sales of China's cosmetics market reached 305.8 billion yuan, a year-on-year increase.

Among them, the sales of makeup, skin care, perfume, men's skin care and other categories have grown rapidly, becoming a new hot spot in the cosmetics market. At the same time, online sales are also an important growth point of the cosmetics market, with online sales reaching 77.8 billion yuan in 2020, a year-on-year increase. From the perspective of long-term trends, the consumption of China's cosmetics market has shown a steady growth trend.

With the increasing awareness of consumers about beauty and personal care, as well as the development of China's economy and the trend of consumption upgrading, the cosmetics market is expected to continue to maintain a rapid growth rate.

According to the data released by the China Cosmetics Association, the consumption amount of the Chinese cosmetics market has been growing. In 2020, the retail sales of China's cosmetics market reached 305.8 billion yuan, a year-on-year increase. Among them, the sales of makeup, skin care, perfume, men's skin care and other categories have grown rapidly, becoming a new hot spot in the cosmetics market.

At the same time, online sales are also a major growth point in the cosmetics market, with online sales reaching 77.8 billion yuan in 2020, a year-on-year increase. From the perspective of long-term trends, the consumption of China's cosmetics market is showing a steady growth trend. With the increasing awareness of consumers about beauty and personal care, as well as the development of China's economy and the trend of consumption upgrading, the cosmetics market is expected to continue to maintain a rapid growth rate.

I'm still a little confused, can you be more detailed?

According to the data released by the China Cosmetics Association, the consumption amount of the Chinese cosmetics market has been growing. In 2020, the retail sales of China's cosmetics market reached 305.8 billion yuan, a year-on-year increase. Among them, the sales of makeup, skin care, perfume, men's skin care and other categories have grown rapidly, becoming a new hot spot in the cosmetics market.

At the same time, online sales are also a major growth point in the cosmetics market, with online sales reaching 77.8 billion yuan in 2020, a year-on-year increase. From the perspective of long-term trends, the consumption of China's cosmetics market is showing a steady growth trend. With the increasing awareness of consumers about beauty and personal care, as well as the development of China's economy and the trend of consumption upgrading, the cosmetics market is expected to continue to maintain a rapid growth rate.

For the analysis of the cosmetics market, we can first start from the following aspects: 1. Market size analysis: Market size analysis can help clarify the overall size of the cosmetics market, and through research, we can determine the total amount of the cosmetics market, the total mail and the sales volume of cosmetics in various regions and subdivided industries, so as to understand the actual size of the market size; 2. Market structure analysis

Market structure analysis can clearly understand the structure of the cosmetics market, market share and the characteristics of consumer purchasing behavior, with such data and information, it can help enterprises locate the market and customers; 3. Market growth trend analysis: Market growth trend analysis By looking at the sales volume and sales volume of the cosmetics market, you can judge the future growth trend of the cosmetics market, and compare different cosmetics brands in the market, according to the popularity, quality, and popularity, so as to conclude that each brand plays a role in the current market competition; Fourth, market consumer analysis: market consumer analysis is mainly to understand the needs of consumers for various types of cosmetics, consumer needs can be analyzed from gender, age, occupation, income, etc., and then according to other consumer needs for cosmetics, so as to use marketing means to guide consumers more targeted.

1. From the perspective of the gender of skin care consumers, with the continuous improvement of people's living standards, in today's society, women have gradually become the mainstream group of consumption, and in the process of chasing fashion trends, they have a higher pursuit of quality of life and are more and more concerned about their own needs.

Secondly, the market potential of men's skincare products is huge. Although men rarely use skin care products at present, the sales of men's skin care products have exceeded 10 billion in 2014, an increase of more than three times from the previous one, which shows the huge potential of the men's skin care products market.

Second, from the age analysis of consumers, it can be concluded that the main force of skin care product consumption is concentrated between 20-45 years old, they are familiar with the differences between different skin care products, understand the different functions of various skin care products, so they attach importance to the brand of skin care products, and at the same time have very strict requirements for quality. For young women under the age of 20, most of their skin care products are purchased by their parents, so they are similar to the former in terms of consumption patterns.

According to relevant statistics, consumers in the age group of 20 to 30 years old account for about 40%. Consumers between the ages of 30 and 45 account for 30 percent.

3. From the analysis of the consumer group of skin care products from the consumption level, it can be seen that for middle- and high-income women or men, they are often keen on skin care products of well-known foreign brands, and such skin care products are often of high quality, exquisite packaging and remarkable results. But due to the high cost of such products, the average wage earner.

They can't afford it, so they prefer cost-effective skincare products.

Analysis of skin care product consumers, now whether it is men, women and children, skin care products will be, everyone will use more or less, big and small, will there be any cheapness and cheapness? No matter what kind of skin care products, let the face slim and absorb well, that is the best skin care products, the weather is dry, everyone will use skin care products.

The total retail sales of cosmetics in China increased from 204.9 billion yuan in 2015 to 340 billion yuan in 2020, an increase of 66%. And since 2018, the increase has begun to be more obvious, which is indispensable for the contribution of online shopping channels. Online channels are mainly e-commerce sales channels, and about some consumers** buy cosmetics through e-commerce channels, and the scale of e-commerce channel sales in the total retail sales of cosmetics is increasing year by year, reaching 30% in 2019.

In addition, the e-commerce penetration rate of China's cosmetics industry is at the forefront of the world, reaching a much higher level than the global level. On the whole, China's cosmetics market is growing steadily, and the contribution of e-commerce sales channels is increasing.

The scale of cosmetics retail sales is growing year by year

China's cosmetics retail scale has increased from 204.9 billion yuan in 2015 to 340 billion yuan in 2020, an increase of 66%. Among them, the compound growth rate from 2015 to 2017 is about, and the compound growth rate from 2018 to 2020 is about, and the market size growth will accelerate from 2018.

Cosmetics sales channels

According to Proya's prospectus, cosmetics are divided into online channels and offline channels, of which offline channels are mainly divided into department stores, supermarkets and hypermarkets and daily chemical franchise stores. Online platforms are mainly B2C platforms, such as Tmall, Strawberry, Lebee, JD.com, etc.; C2C platforms such as **, Panli, etc. Through the characteristics of each sales channel, it can be seen that online channels are the most cost-effective, and they can harvest more customers at a lower cost.

The e-commerce penetration rate of China's cosmetics market is among the highest in the world

The scale of e-commerce retail sales has expanded rapidly in recent years, and social e-commerce platforms have risen rapidly with the support of dividends. As the world's largest and fastest-growing e-commerce market, China has the largest number of Internet users and online shopping consumers, providing a huge user base for e-commerce channels.

According to the CIC report, China's e-commerce penetration rate increased from 2015 to 2019 and is expected to reach it in 2025. In 2019, the e-commerce penetration rate of the global cosmetics market is only the United States, as a major consumer of cosmetics, and it can be judged that the e-commerce penetration rate of China's cosmetics market is among the top in the world.

The proportion of e-commerce sales channels is increasing year by year

The online purchase channels of cosmetics can also be subdivided into e-commerce platforms, brand official websites, cross-border e-commerce, live broadcast platforms, beauty ** and short ** platforms. According to iResearch's statistics, in 2020, the scale of e-commerce platforms accounted for the total scale of online sales. At the same time, according to Euromonitor data, from 2015 to 2019, the proportion of cosmetics e-commerce sales channels increased from 19% to 30%, with an average annual compound growth rate.