What are the main characteristics of female consumers consumption behavior?

The basic behavioral characteristics of the consumer market are as follows:

1.Non-profit. Consumers buy goods to obtain a certain use value and solve their own living consumption needs, rather than to resell them for profit.

2.Non-professional. Consumers often lack professional product knowledge and market knowledge, and consumers are easily affected by merchants, manufacturers' publicity, service attitude and product quality when purchasing goods.

3.Substitution. In the consumer market, except for a few commodities that are irreplaceable, most commodities can be found interchangeably used goods and substitutes, so the commodities in the consumer market have strong substitution.

4.Generalized. The consumer market not only has a large number of buyers, but also a wide geographical distribution, from domestic to foreign, from urban to rural, consumers are everywhere.

5.Substitution. In the consumer market, except for a few goods that are irreplaceable, most goods can be found interchangeably used and substitutes. Therefore, the goods in the consumer market have strong substitution.

6.Epidemic. Consumer demand is not only affected by the internal factors of consumers, but also by external factors such as fashion, environment, values, etc., and the needs of consumers in different times are also different. Therefore, the goods in the consumer market have a certain popularity.

First, irrational consumption is dominant. Second, you usually don't regret your purchase.

1. Blind and rational consumption coexist. It is manifested in the tendency of immature consumption to follow the trend and blindly buy and consume; At the same time, the proportion of mature consumers still exists, no matter how the times change, how fashion changes, they bless their unique shopping style and habits, and the ideal consumption is consumed according to needs;

2. The concept of fashion has gradually penetrated and has a tendency to expand. From girls to middle-aged women, the concept of fashion has gradually penetrated into the concept of consumption;

3. Practicality first. Most female consumers, regardless of their economic status, take practicality as the first consideration when shopping.

4. Impulsive consumption and comparative consumption are manifested in a certain group. In direct sales, insurance clubs or other high-level consumption, there is a certain phenomenon of impulsive consumption or comparative consumption;

5. Retro and fashion, nature and luxury coexist.

5. Retro and.

Consumer behavior has the following six characteristics:

1. Diversity.

Diversified purchasing behavior refers to a kind of purchasing behavior in which consumers are unwilling to spend more time choosing products with different product brands and similar efficacy, but buy them at will. Consumers with this kind of buying behavior are in the middle of nowhere, do not spend too much time choosing a brand, and do not focus on a certain product, but often change varieties.

2. Complexity.

In the process of purchasing such products, the consumer group has gone through the stages of information collection, product evaluation, prudent decision-making, and post-use evaluation, and the purchase process is a learning process, and the purchase decision can only be made on the basis of a broad understanding of the product functions and characteristics. Such as buying computers, cars, commercial houses, etc.

3. Inducibility.

The object of inducement is consumers, so inducement is the consistency of communication between enterprises and consumers in terms of emotion, emotion, values, morality, habits, and style. Inducement must be able to impress consumers in order to achieve the purpose of **. This kind of activity is the psychological collision between enterprises and consumers.

The more it can touch the hearts of consumers, the greater the success rate of inducing.

4. Comprehensive.

According to the level of demand that consumers buy and train to meet the needs of different categories, consumer goods in terms of survival and safety. Consumer goods that meet the spiritual needs of consumers, consumer goods in order to understand and realize their ideals and improve their own value.

5. Developmental.

Consumption is the purpose and driving force of economic development, and it is also the raison d'être of production and supply, but the logic in reality may be the opposite, that is, the situation we see may also be that the purpose of consumption is for the sustainable development of the economy, that is, the sense of gain is to justify economic development.

6. Applicability.

The first is to aim at improving productivity or improving the quality of life, and the second is to pursue "innovative" improvement and enhancement, and care about substantial progress. The consumption characteristics of this group of people are that they do not easily try new products before there is no successful example, and are willing to follow the footsteps of pioneer consumers without taking too many risks.