What is the halo effect and what is the halo effect?

The halo effect is a concept in social psychology that refers to the fact that if a person is perceived to have a certain advantage, he or she is often considered to have many other advantages. If the public perceives certain athletes as outstanding on the playing field, they often also give them many specialties that do not belong in the sport. These specialties that do not belong to them are like halos next to the moon, so they are called halo effects.

Many companies do not hesitate to hire stars and even politicians in the sports and entertainment circles to advertise their own enterprises, and from a theoretical point of view, they want to use the power of the halo effect to achieve the purpose of the product.

The reason why the halo effect can have a good ** effect, from a psychological point of view, is mainly due to two reasons: first, the public has a fiery love for these celebrities, especially the star chasers. It is no exaggeration to say that they have entered a quasi-hypnotic state with a narrow field of consciousness.

At this time, their understanding of the object is no longer clear and rational, they just love what the star loves, and what the star likes, naturally, they will "buy" the star's place. Second, psychological research tells us that love for others is inseparable from "self-assertion". One of the great characteristics or coveted desires of the star chasers is to acquire certain qualities of the constellation they revere and to have certain "consensus" with them.

The inner quality is unattainable, and the external clothing or things used are easier to imitate, so they are eager for the things used by celebrities and the recommended things.

Glittering generality, also known as beautification, is one of the seven propaganda tactics commonly used in the West.

That is, to associate a certain point of view (or person, thing) with a beautiful word, so that people accept and approve of someone's point of view, someone, or thing without verification. This situation often appears in our lives, such as the advertising slogan "There must be a Toyota car on the road", which associates Toyota cars with the concept of extending in all directions, and people think of Toyota cars when they buy cars in the future.

IBM is famous all over the world", and it is said everywhere that the concept of beauty is associated with IBM, and over time, people will naturally agree with this concept without testing.

Common strategies are as follows.

1) Form series strategy. It is in the same form in a series of propaganda measures for a certain period. For example, the form of advertising design, the method of promotion measures, and the genre of literature and art are all consistent, but the content of the promotion is changed.

2) Efficacy series strategy. It is a communication strategy that gradually introduces and deeply emphasizes the functions of products (or services) from different angles and aspects of the same in a continuous series of publicity.

3) Theme series strategy. It is a strategy to highlight different publicity themes according to the business objectives of different periods or the demand characteristics and psychological preferences of the poor market.

The halo effect, also known as the "halo effect", belongs to the category of psychology, and the halo effect refers to the phenomenon that people's cognitive judgments about others are first derived based on personal likes and dislikes, and then other qualities of the cognitive object are deduced from this judgment. If the cognitive object is marked as yes"Okay"of, he will be"Okay"is shrouded in an aperture and endowed with all good qualities; If the cognitive object is marked as yes"Bad"of, he will be"Bad"The aperture shrouded, and all his qualities would be considered bad.

This strongly perceived quality or characteristic, like a halo in the form of the moon, diffuses and spreads to the surroundings, thus obscuring other qualities or characteristics, so it is figuratively called the halo effect.

Sometimes the halo effect can have a positive effect on interpersonal relationships, for example, if you are sincere with people, then even if you are less capable, others will trust you very much, because the other person only sees your sincerity.

The most typical example is that we are always surprised when we see a certain star breaking out some scandals on **, and in fact, the image of this star in our hearts is simply the circle of "moon halo" that she showed us on the screen or **, and its real personality is unknown to us, only inferred.

The halo effect, also known as the halo effect, actually means that through a good quality and good side of a person or thing, people have a good impression of all his characteristics, which is why our merchants want to advertise through celebrities, that is, to achieve the purpose of promoting their goods through the halo effect of celebrities.

The halo phenomenon is generally referred to as the halo effect. The halo effect, also known as the "stereotype effect", "aperture effect" and "solar halo effect", refers to the subjective impression formed in interpersonal perception in terms of points or partial generalizations.

The halo effect, also known as the "halo effect", "DU stereotype effect", and "halo phenomenon", refers to an exaggerated social impression formed in the process of interpersonal interaction, just like the brilliance of the sun and the moon, which expands to the surrounding areas under the action of clouds and mist, forming a halo effect. It is often manifested in the fact that a person's initial impression of another person (or thing) determines his overall view, and he cannot see the true qualities of the other person, forming a good or bad "stereotype". Therefore, the halo effect can also be called the "point generalization effect".

It is the result of generalization and stereotyping of subjective inference.

Ugly duckling'Ugly'What is the metric?

I'm sure you've all heard the story of "The Ugly Duckling". The reason why it is an ugly duckling is because it entered the duck flock, suffered hardships and setbacks, and finally left the duck ** and found itself a white swan. From the perspective of ordinary people, the white swan is definitely more noble and more popular than the duck.

Why did the white swans experience setbacks and hardships among the ducks? Some people may think that it is because of the environment, as the saying goes, physics gathers, and people are grouped. Some people may say that this is a difference in aesthetics, the duck will measure the white swan by the measure of a duck, and it feels that it does not meet any of the characteristics of a duck, so it is considered an ugly duckling.

But in my opinion, this view is too narrow. But at the root of the day, where do these metrics come from?

There is a principle in our psychology called the halo effect, also known as the halo effect. That is to say, when a person is labeled as a bend, he will be shrouded by this label. Many people will label themselves or others, such as rich and handsome, white rich and beautiful, poisonous tongue and so on.

For example, Yang Mi is known as a desperate Sanniang, which seems to have become her label, whenever she is a little more serious in filming, a little harder, and a little more dedicated, people will say that she has started to work hard again. Sister Feng, shooting, the ugly girl in the eyes of ordinary people buries her skin, and she seems to be labeled as an ugly girl. Let's talk about Venus, she was labeled with the title of poisonous tongue, and it feels like she has given this title to others, and she has been positioned the same all her life, and it seems that this positioning can achieve twice the result with half the effort.

As everyone knows, this is all halo effect.

Excerpt from Geng Mo's book "Understand a Little Grotesque Psychology Every Day".

1. The halo phenomenon refers to the reflection of strong light on the surface of the film base through the film emulsion during the shooting process, resulting in dizziness of the image. To prevent this from happening, a tinted layer is sometimes applied between the base and the emulsion layer, which can be removed during development, or a gray layer is applied to the film base, which is called an anti-halo layer.

2, Mao Dun "Midnight" 14: "The big electric lamp in the room was extinguished, and only the lamp on the desk reflected a yellow halo. Xu Chi, "The Story of the Yellow Mountain": "It has a colored halo like a mirror frame, and a mirror in the middle can show the human form. ”

1. The halo phenomenon refers to the reflection on the surface of the film base through the film emulsion when the strong light is projected onto the film during the shooting process, resulting in the image dizziness. In order to prevent this from happening, a tinted layer is sometimes applied between the base of the film and the emulsion layer, which can be removed during development, or a gray layer is applied to the film base, which is called an anti-halo layer.

2, Mao Dun "Midnight" 14: "The big electric light in the room was extinguished, and only the lamp on the desk reflected a yellow halo. Xu Chi, "The Story of the Yellow Mountain": "It has a colored halo like a mirror frame, and a mirror in the middle can show the human form. ”