Why can t the house be sold and the price is not lowered It s not that the developer doesn t want to

Here's why:

First, the policy is not reduced.

Because the state proposed a new policy to stabilize the property market, the Ministry of Housing and Urban-Rural Development.

Put forward the goal of stabilizing housing prices, stabilizing land prices, and stabilizing expectations, and the primary task of this year is to prevent property market risks. Therefore, as soon as the price is reduced, the local Ministry of Housing and Urban-Rural Development will look for "talk" and "criticism".

Second, peers do not give down.

As we all know, the competition among peers is fierce. If a developer lowers the price, it will inevitably have a bad impact on the overall market, especially for some small and medium-sized real estate companies, which will have a great impact. Therefore, once the developer reduces the price privately, it is likely to cause dissatisfaction and opposition from peers, which is not conducive to the stability of the market and falls into vicious competition.

The property market situation in 2022.

Due to a sudden epidemic, the property market has experienced a major turning point. Developers who were expecting to usher in a wave of homeownership during the Spring Festival have also "failed" this plan. In July, residents basically stayed at home and did not go out, and the property market was transacted.

It can well be imagined. In some cities, there is even a situation of "zero transaction", although some real estate companies have carried out online house viewing activities, but it has not brought much help to the transaction volume.

It was not until July that the property market showed signs of "warming", at this time buyers began to speculate that the demand for buying houses had been suppressed, and with the recovery of the property market, there was no sudden increase in market demand.

Price reduction can not be sold: the price reduction of ordinary commodities will drive the transaction volume to rise, but the house has the attribute of investment appreciation, once the price reduction is equal to the announcement of the depreciation of the house, not only investors will withdraw from the property market, just need to be afraid of becoming a pick-up man, but also wait and see the opportunity to buy a house. In addition, price reduction** will cause harm such as damage to brand image, no one to buy after restoring the original price, etc.

Therefore, no matter whether the developer lowers the price or not, the house cannot be sold, so it is better not to reduce the price, maintain the surface of the glamorous and beautiful, and it is easier to get the favor of consumers.

Price reduction will be misinterpreted: after the implementation of the financing supervision policy of the three red lines, the debt situation of real estate companies has become the focus, especially the every move of brand real estate companies has attracted the attention of people from all walks of life.

The behavior of price reduction ** is the last fight, once the hat is detained, rational buyers will not risk the risk of losing their family savings for tens of thousands or even hundreds of thousands of price reductions, and in the end, the price reduction will not only achieve the expected sales purpose, but will also completely lose the trust of the market, which is not conducive to the long-term sustainable development of the enterprise.

The real estate market is a competitive market in which property developers need to consider a lot of factors such as home pricing, marketing strategies, sales plans, and more. However, even in the best of cases, developers may run into situations where they can't sell, and then they need to find something better to deal with it. In this article, I will discuss this topic and provide some solutions.

First, we need to understand the factors that property developers consider in their pricing decisions. When an item can't be sold, they may consider lowering the price. However, price reductions are not always the best option.

Some developers lose brand value by cutting prices and disrupt the market by selling too slowly. As a result, price reductions are often seen as a desperate choice.

Second, developers can try other strategies to avoid price reductions, such as changing marketing strategies, improving the design and decoration of the home, or improving the quality of after-sales service. These strategies may increase costs for developers but can increase the value of the home, making it more likely to attract more homebuyers. In addition, employing these strategies can strengthen the developer's brand image, which can lead to higher sales revenue in the future.

Of course, if these strategies still don't solve the problem in the actual market situation, price reduction is a viable option. However, there are some rules that developers need to follow. First of all, the price reduction must be just right, otherwise it will significantly reduce the cost and affect the brand image, and may also have undesirable consequences.

Secondly, developers need to protect the rights and interests of other properties that have not been reduced in price through **, brand public relations and housing marketing, etc., so as to prevent market chaos. Finally, developers need to take appropriate measures after the price reduction, such as providing customized sales plans, free home furnishings**, house type optimization, increasing property management resources, etc., to increase the attractiveness of the market and ensure that developers can make a profit under the new **.

In addition to the above-mentioned methods, developers can also consider other solutions, such as seeking a partner, converting the house into a long-term rental property, or transferring the property to a leasing company. These options may require time, resources, and capabilities, and may be flawed in practice, but if implemented, they can provide better solutions and contribute to market stability.

In short, unsellable properties are a common problem in the real estate market, but developers don't necessarily have to adopt a strategy of reducing prices. Developers can address this issue by increasing attractiveness, improving the quality of Thi's after-sales service, offering customized merchandising options, and changing marketing strategies. However, if these strategies do not work, developers can try to take other measures such as price reductions, but they must ensure the stability of the market and not cause chaos in the market.

If the property can't be sold, the developer needs to find a way to deal with it, and price reduction** is just a common way, not to disrupt the market.

When a property is not selling well, in order to boost sales, developers can consider reducing prices, which is a reasonable market behavior. This is also a manifestation of the relationship between supply and demand in a market economy. Developers cut prices to attract more buyers, facilitating market flow and adjustments.

Of course, for the market and consumers, frequent price cuts by developers may create a sense of distrust and anxiety, which may affect consumers' purchasing decisions. At this time, developers need to find some other ways to address consumer concerns, such as providing better after-sales service or adding property facilities and amenities.

There are a few ways to help developers increase sales rather than just reduce prices:

1.Enhance marketing campaigns. By increasing marketing activities, advertising and other means, improve the visibility and attractiveness of the real estate, and increase consumers' attention and desire to buy.

2.Improve the quality of your property. Increase the value and attractiveness of your property by improving its design, quality, comfort, and more.

4.Do a good job in after-sales service. Provide high-quality after-sales service, protect the rights and interests of customers, increase customer satisfaction and loyalty, and thus promote sales.

In short, developers should rationally analyze the market and find a suitable market strategy when facing a downturn in sales, and price reduction is just one of the ways. Developers need to be good at grasping market demand, providing products and services that meet consumer needs, and operating with integrity to be invincible in the highly competitive real estate market.

Personal opinion: the real estate can not be sold will inevitably cause a certain degree of economic loss to the developer, in order to improve the cost as soon as possible, some developers choose to sell the property by selling at a lower price. But this practice is also seen as a manifestation of disruption of the market order.

The first step is to explain what it means to disrupt the market. Disrupting the market order refers to the fact that on the basis of the healthy and orderly operation of the market, a certain behavior or action destroys the ecological balance of the market and affects the efficiency and fairness of the market.

The second step is to analyze why selling at a lower price is seen as disrupting the market order. First of all, selling at a reduced price can make consumers feel the instability of the property market, causing buyers to be reluctant to spend more money on real estate. Secondly, the price reduction and sell-off will have an impact on other properties** in the same area, causing market volatility**.

Finally, listed companies are supported by the first, to a certain extent, the price reduction and selling will also disrupt the situation of equal competition in the market.

The third step is to extend and supplement how to correctly deal with the problem of real estate not being sold. Developers should adopt more innovative and effective strategies in the process of marketing real estate. For example, increasing the practicality of real estate, creating an attractive ecological environment, using technology to improve the quality of housing, etc.

At the same time, we can increase the supervision of bad developers and violations of credit matching, encourage the cultivation of high-quality developers, and ensure the healthy and orderly operation of the market.

Summary: Selling at a lower price will have a certain disturbance to the market and cause market chaos. Therefore, when the real estate cannot be sold, the developer needs to take a more innovative and effective way to promote the property, and it is necessary to increase the restriction and crackdown on violations of laws and regulations, so as to ensure the fairness and orderliness of the market.

If the property cannot be sold, selling at a lower price does not necessarily mean "disrupting the market". In a market economy, ** is usually affected by supply and demand.

When there is a surplus or the market demand weakens, real estate developers may choose to reduce prices in order to build the property as soon as possible. In this case, the selling of the price of the ear is not malicious competition, but a means of market self-regulation.

1.Improve the quality of real estate:

In the design of the real estate, the quality of construction, supporting facilities and other aspects of the improvement of the delicate Bu Bu to improve the attractiveness of the real estate, so as to increase the market competitiveness.

2.Marketing Strategy:

Through advertising, activities, online promotion and other means, improve the visibility and degree of real estate, and attract potential buyers.

3.Diversified sales channels:

In addition to the traditional sales office sales, you can also sell through various channels such as intermediaries and online sales.

4.Flexible Pricing:

According to market demand and competitive conditions, adjust the real estate ** in a timely manner to adapt to market changes.

5.Improve after-sales service:

Provide high-quality after-sales services, such as property management, repair and maintenance, etc., to enhance home buyer satisfaction and loyalty.

6.Co-development:

Cooperate with other real estate developers or enterprises to jointly develop real estate, share risks and improve the success rate of projects.

7.Land Bank Management:

Optimize the management of land reserves, rationally plan land development and utilization, and avoid unsalable real estate due to waste of land resources.

8.Policy support:

Actively strive for first-class policy support, such as tax incentives, loan incentives, etc., to reduce development costs and improve the competitiveness of real estate.

In short, the real estate can not be sold at a reduced price is not necessarily "disrupting the market", the key is to follow the market rules, improve the quality and service level of the real estate, in order to adapt to the changes in market demand.

Policy, owners, costs The three major reasons can not "reduce prices" to tacitly break through the price limit and prevent price reductions from selling. Why is it "forbidden" to reduce prices? According to my analysis, the developer does not want to reduce the price, but cannot reduce the price, and the main reasons are as follows:

1. The policy does not allow it"Price reduction"Judging from the above case, the developer will be used as long as the price is reduced"Interviews", some ** lower than the record price of real estate, affecting the stability of the property market, will also be named and criticized. In fact, this is related to the new policy proposed by the state to stabilize the property market. Previously, the Ministry of Housing and Urban-Rural Development put forward the goal of stabilizing housing prices, stabilizing land prices, and stabilizing expectations, and the primary task of this year is to prevent property market risks.

2. The owner does not allow it"Price reduction"Buying a house is a very large investment, the owners emptied the "6 wallets" to buy a suite, not long after the price was reduced, the assets regretted shrinking, the owners must not be satisfied, once the developer reduced the price, the owners felt that their own interests were damaged, and immediately requested"Disturb the refund of money before check-out", and even irrational owners smashed the sales department. 3. The cost is not allowed"Price reduction"The main cost of the house is not only the cost of steel concrete, labor taxes, etc., but also the cost of land. Now the land price is getting higher and higher, as long as the land price does not fall, the house price is basically impossible to drop too much, even if the developer wants to sell the house as soon as possible, it is impossible to sell it below the cost price, if you buy a house at more than the cost price, do you dare to live in such a house?

If the real estate cannot be sold, the price reduction itself is not "disrupting the market", because the basic principle of the market economy is that the relationship between supply and demand determines **, if the market demand is insufficient, the developer can promote sales by reducing prices, which is a normal market behavior. However, if the developer sells at a low price or other illegal behavior, it may have a negative impact on the market.

Here are some better ways to do it:

1.Strengthen market supervision: ** The department should strengthen the supervision of the real estate market, strictly implement the real estate market regulation and control policies, and prevent developers from maliciously selling at low prices, false publicity and other illegal acts.

2.Improve product quality: Developers should pay attention to product quality and service quality to improve competitiveness. Only by providing high-quality housing and services can we win the trust and support of consumers.

3.Optimize sales strategies: Developers can adopt some optimization sales strategies, such as introducing preferential policies, increasing subsidies for home purchases, and increasing gifts to attract consumers. At the same time, it can also strengthen market research, understand consumer needs, and adjust sales strategies in a timely manner.

4.Strengthen brand building: Developers can strengthen brand building and enhance their own visibility and reputation. Only with brand advantage can we gain greater advantages in market competition.

5.Promote the healthy development of the real estate market: The first department can promote the healthy development of the real estate market, and promote the stable and healthy development of the real estate market by improving relevant laws and regulations, improving land efficiency, and increasing housing security.

It should be noted that the above recommendations are only general solutions, and specific coping strategies should be formulated according to the actual situation of different regions and economic environments. At the same time, it also requires the joint efforts of all parties to make the real estate market develop healthily and create more value for society and consumers.