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It is necessary to see if the customer is a valid customer, is really not interested in the product, and is embarrassed to refuse before showing hesitation, or interested but has some doubts that have not been dispelled, so he hesitates. You can tentatively ask customers if there are any unclear points or questions, and don't rush to urge customers to sign orders. It is still necessary to repeatedly communicate to determine the customer's intention, whether there are doubts about the product or the after-sales link, all of which can only be known by communication.
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A hesitant customer, in general, is hesitant because he should already have an idea in his mind. So it is necessary to grind hard and foam.
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If you are hesitant, you should clearly know the point of her hesitation and then communicate slowly according to that point.
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First, find the reason, give pressure, and combine rigidity and softness. In the face of customer objections, if you take an inaction approach, customers can easily escape without feeling any pressure, thereby reducing the success rate of sales. My eight years of on-the-ground teaching experience in a clothing store have shown that
By exerting appropriate pressure on customers through inquiry, the shopping guide can change from passive to active, which is conducive to improving performance. However, the shopping guide should grasp the pressure point, the pressure should not be too big or too small, because the pressure is too big for customers to hate, and if the pressure is too small, it will have no effect.
Second, we will deal with customer objections and recommend immediate purchases. Once all objections from customers are found, they should be dealt with immediately and recommended for purchase after the problem has been resolved. Because when the customer is still in the store, we can influence and stimulate the customer's desire to buy, once the customer leaves, we can't do it.
So don't let customers leave easily, the right thing to do is to seize the opportunity to sell, for example, to say enough about the benefits and explain the pain thoroughly.
Third, try to keep customers coming back. If the customer does want to compare with other stores or discuss with their family, this kind of mood should be understood. At this time, we should not force the recommendation, otherwise it will make the customer feel uncomfortable, but we must increase the customer's return rate.
Studies have shown that once a customer returns, the probability of making a purchase is 70%.
Language Template: Shopping Guide: (Customers will deal with all concerns separately.) If the customer is satisfied with the processing, open a bill and leave, otherwise the third step will be introduced) Miss, if you really have to think about it, I can also understand.
But this dress really looks good on you, and this is the last one left, so it's a shame if I can't wear it on you. Do you think that's okay, I'll put the clothes away for you for the time being, and come back if you don't see the right fit, because I really don't want you to miss this dress. (Politely send the customer out, so that the customer feels a little embarrassed).
Shopper guide: Yes, I can understand that you have this idea. It's not easy for everyone to make money now, Besides, it's not cheap to buy a piece of clothing, so you must discuss it with your husband and think about it more, so that you won't regret buying it, you say yes?
Okay, you sit a little longer, I'll introduce you a few more, you can look at them more, compare them more (extend your stay, be informed and build trust).
It's serious, I think you have to see what you think, if you can't let go and catch it, the other problems are not a problem. Come on! I'm sure you can make the right choice, after all, you can't have it both ways!!
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