Xiaohongshu is accused of marketing fake products into hits, does the platform have such problems?

Xiaohongshu does have such problems occasionally, and such problems are also a common phenomenon caused by brushing.

Before consumers buy related goods, because many consumers will ** Xiaohongshu in advance, and at the same time will also look for the so-called grass planting information, so many marketing content on Xiaohongshu has a certain consumption guiding role. In this case, some unscrupulous users will engage in various brushing behaviors on Xiaohongshu, and at the same time will turn related products into online celebrity products, which may mislead consumers.

Xiaohongshu is ** There is a phenomenon of false marketing.

Some users have ** Xiaohongshu's marketing content on the Internet, and there is a product that does not exist in itself, and after the marketing of several bloggers, the related product has become the so-called Internet celebrity product. This is a very strange phenomenon, although this product itself does not exist, but this product can become the recommended content of Xiaohongshu, so many users suspect that Xiaohongshu has deliberate marketing behavior. <>

Xiaohongshu has made an official response.

After this problem occurred, Xiaohongshu made an official response as soon as possible, and said that this kind of content is a brushing behavior of bad users. Because there are many users in Xiaohongshu who are suspected of malicious marketing, relevant users will interact through various operations, and under the corresponding interaction, the recommendation of related articles will naturally become higher and higher, so ordinary users can see relevant content. <>

Xiaohongshu does have certain operational problems.

The main reason for saying this is that there is a lot of content about fake marketing on Xiaohongshu, and this kind of content has not been dealt with in the first place. For the majority of users, if the users themselves do not have the corresponding ability to discriminate, users are very easy to be deceived by these bad bloggers. Personally, I think Xiaohongshu needs to increase its operational intensity as much as possible, and at the same time effectively manage all kinds of copywriting on Xiaohongshu, so as not to let Xiaohongshu become a software that sells and deceives users.

Personally, I think it is normal for Xiaohongshu to have such problems, after all, no matter which platform there will be merchants who defraud users, and it is impossible to control without dead ends.

Exist. Because of the flood of e-commerce platforms, some merchants do not hesitate to spend money and make false propaganda for the sake of sales.

This platform does have such problems, and many products are falsely advertised, but the actual effect and effect are not so good, which is completely misleading to consumers.

Xiaohongshu announced the second batch of illegal marketing governance lists, and a total of 39 brands were banned this time, including 15 medical beauty brands such as Aist, Fuai, Shanghai Ganghua, Star Extreme Beauty, Meibel, Milan Baiyu, Zhenyansong, and Elimei, and 3 medical beauty products brands such as Angelalign, Haimei, and Eskinspring.

It is understood that among the 39 brands banned by Xiaohongshu this time, in addition to many consumer brands such as Adolf and Runbaiyan, there are also 15 offline physical medical beauty institutions such as Aist, Fuai, Shanghai Ganghua, Star Extreme Beauty, Meibel, Milan Baiyu, Zhenyansong, Elimei, etc., and 3 medical beauty products brands such as Angelalign, Haimei, and Evespring.

Adolf, Zhenyansong, Elimy, Esther, Maybel, Angelalign, these brands have violated the rules, which will affect the development of brand sales.

There are brands such as L'Oreal, Dabao, Zhenlisi, Mercedes-Benz, and Mai Lisu that are suspected of violating the rules because they published some inappropriate information on Xiaohongshu.

Adolf True Smoke Pine Elimy Angelalign, some of which have violated the rules, which will affect the development of sales.

Platform supervision is not in place. All products want to be marketed and ** on Xiaohongshu, they need to be supervised by the platform, but from a regulatory point of view, many fake products have entered Xiaohongshu, which is obviously not in place of supervision, especially some three-no products, only through online audits and no on-site inspections, so as to give false products an opportunity, if you want to put an end to this situation, you must conduct on-site visits, especially for products without brands, the staff must visit and investigate from time to time, once they do not meet the rules of the platform, It is possible to forcibly shut down the operation of the product on Xiaohongshu.

The bloggers of Xiaohongshu did not lead by example, and everything was based on profit。Many bloggers have a number of fans and can receive advertisements from advertisers, especially the profits of fake products, so that Xiaohongshu's bloggers have no relevant sense of responsibility In their eyes, only profits, as long as they make money, any fake products can be promoted, so that fake products frequently appear on Xiaohongshu to solve problems, such phenomena must be restricted from the rules to the types and rules of bloggers' products. It is necessary to increase the punishment for false product marketing, and in serious cases, the blogger's operating account can be forcibly closed.

Xiaohongshu does not have a corresponding channel for reporting fake productsConsumers can only eat Coptis chinensis dumbly after buying fake products on Xiaohongshu, and there is no way to complain, even if the complaint effect is minimal, so each platform should set up a special reporting channel to crack down on fake products, and after receiving all the reports, they must be verified, and once the verification is correct, the corresponding punishment should be made for the false products, and the serious ones can bear the corresponding legal responsibility.

Only by comprehensively cracking down on fake products from the platform's product vendors and consumers can we avoid the marketing problem of fake products on the platform to the greatest extent.

Maybe there are too many ingredients in it, which makes everyone feel unreal, and that's what it says.

It is because the regulation of this platform is not particularly strict, and there are also many fake accounts, so there will be problems.

It may have something to do with their upper echelons, they don't pay attention to some things, that's why things like this happen.

As we all know, Xiaohongshu is a grass-like app, many bloggers will share their lives through daily life or store visits and shopping sharing, and at the same time, they have also got a lot of people's **, many celebrities have also settled in Xiaohongshu, to introduce you to the good things in life, but Xiaohongshu once again aroused heated discussions among netizens, the app already has a lot of problems, and I will introduce it to you next. <>

First of all, we have to know that the main reason for the heated discussion of Xiaohongshu this time is that it can't, especially in some Android machines, or in some other stores, it is impossible to get the app of Xiaohongshu, you must know that Xiaohongshu is a grass-growing app, which is still relatively famous in our country, and at the same time, many people often read some Xiaohongshu in their lives to buy some blogger Amway's things. But there has been a problem with Xiaohongshu before, that is, because the filter is too serious, many bloggers adjust the filter too heavily when sharing travel**, so it causes many people to go one after another, and it turns out that it is very different from the ** sent by Xiaohongshu bloggers, so Xiaohongshu APP has been on a hot search for this filter problem. <>

2. The disadvantages of Xiaohongshu

The second is that the Xiaohongshu app can't be downloaded on the Android machine, but it can still be used on the Apple phone, so this has caused heated discussions among netizens, whether Xiaohongshu has been moved out of the Android market, and Xiaohongshu also has bad phenomena such as sending notes on behalf of others and finding people to brush orders, you must know that Xiaohongshu's original intention at the beginning was to give everyone Amway some good things and recommend some good stores that they have seen, but with the development of society, there are more and more problems in Xiaohongshu, At the same time, the disadvantages are gradually appearing in everyone's field of vision, and many bloggers get some money through this kind of sending notes or finding someone to swipe the order. <>

III. Conclusion

To sum up, we think that we must have a peaceful attitude towards these apps, and we must not take him too seriously, and we must know that what others share is not necessarily suitable for us, so we must come up with a fair mentality, and we can't believe the words of other bloggers, it is very likely that others use it better, and the impact on us will be greater.

2. The threshold is getting lower and lower, and the content is becoming less and less practical, causing many users to dislike it;

If such a problem exists, then users need to be vigilant. In the face of this problem, many people are very concerned about the remediation measures. If you want to rectify this aspect, then you need to do three things.

The first aspect is that Xiaohongshu officials have strengthened the rectification of false propaganda. As this problem was exposed, Xiaohongshu launched a special governance project. In the new round of "false marketing" special governance, Xiaohongshu not only banned many marketing brands, but also expanded the scope of rectification.

This dedicated team not only had an in-depth understanding of the situation, but also identified the key points for the remediation of "false reporting marketing promotion". The third aspect is to increase the punishment for false marketing promotion. According to the relevant laws, this practice of false marketing and promotion violates the relevant laws.

Whether it is Xiaohongshu or relevant departments, it is necessary to increase the punishment of false marketing promotion. Only by imposing heavy fines will the regulation of platforms be accelerated.

It is necessary to strictly follow the relevant regulations, impose penalties and fines, and the relevant departments need to conduct inspections on time.

In the face of this situation, it is necessary to investigate well, and if it is true, then they should be punished and compensated for the corresponding losses.

Xiaohongshu talks about marketing fake products, what impact does this bring to Xiaohongshu's users? It makes some consumers uncomfortable.

Many female friends like to buy some recommended products on Xiaohongshu, from amateur beauty to professional recommendations of celebrities, the products are dazzling, and celebrities use "cheap and good things", really recommended or really routine?

When we meet our favorite celebrities, we also let us plant a lot of stars with the same style, and if we are not careful, we will not be able to control how many to buy, buy, buy, buy

The so-called affordable and good things recommended by Xiaohongshu are really affordable? I thought of the sincere Amway sentence issued by a certain actress when she shared her favorite things: Don't buy diamonds within 1 carat, they are worthless! For the working class, this shares 10,000 critical damage.

There are often celebrities who will also recommend some civilian makeup products, but other people's makeup cabinets can be worth your suite, the real life of female stars. People think it's a cheap product, and you may not be able to afford it.

Of course, there will be many amateurs who will recommend some real, cheap and easy-to-use products. In general, Xiaohongshu recommendations may not all be suitable for you, don't blindly follow the trend, weigh your wallet is the right choice.

I believe that there are many creators with a conscience who must still have intentions to write a lot of reviews, but there will be many creators with ulterior motives, or merchants who are inherently elevating their products in the app, and there will be moisture;

What we can do is to have a certain ability to discriminate, at least do our homework from the Xiaohongshu platform and other platforms, plus our own situation to analyze and judge, don't be easily led to rhythm, in addition to all the evaluations and suggestions, all the feelings and influences of the person himself, everyone has different effects and results for each product, so sometimes if the economic ability allows, you can buy a small amount to try, if it is suitable for yourself to continue to use, if it is not suitable for yourself, do not buy again.

It seriously affects the user's experience, and also interferes with the user's judgment, and the fake notes have no way to ensure the authenticity of some information, so it brings deception to the user, seriously affects the user experience of the community, and also interferes with the user's judgment, and also affects the normal cooperation of some brands.

Maybe Xiaohongshu users are likely to buy these products, which will cause some damage to their bodies, and so much marketing will affect the user's experience in Xiaohongshu, and users will feel uncomfortable when they see some bad fake product promotions.

It may give them a bad experience. Let them use Xiaohongshu less often. may set a bad example for them. It is possible to let minors learn the same. It is possible to embark on the path of crime.

Xiaohongshu has closed 39 illegal marketing brands, including a large number of medical beauty brands, which is first of all a strict punishment for illegal marketing, and secondly, it is also to protect the rights and interests of consumers and maintain a good community environment. <>

1.Strict penalties for illegal marketing.

In response to this situation, Xiaohongshu began to rectify the community environment and punish relevant medical aesthetic institutions, especially the hardest hit areas of offline illegal marketing, so it punished 39 brands for illegal marketing, which also shows Xiaohongshu's attitude of striving to maintain a good community environment. <>

2.Protecting the rights and interests of consumers.

Many consumers search for relevant information on the Internet, just hoping to get a correct feedback, so as to help themselves find a professional organization, but the marketing propaganda of some institutions is all false, which will cause misunderstanding to consumers, so that consumers are deceived, so Xiaohongshu's punishment is also to protect the rights and interests of consumers and maintain a good community atmosphere. Only when the entire community is mostly correct content, can we better retain consumers, can we better protect the rights and interests of consumers, and for the relevant brands, they should also be aware of the mistakes of their own behavior, and must correct them in time, otherwise, they may encounter stricter penalties. <>

All in all, Xiaohongshu punished 39 illegal marketing brands, which is to tell those brands related to illegal marketing that they must not mislead consumers, otherwise they may also be severely punished, and secondly, it is also to protect the rights and interests of consumers, showing Xiaohongshu's attitude of maintaining a good community atmosphere, and also urging relevant brands to stop false marketing.