Is it expensive to promote on Xiaohongshu? How much does it cost to promote Xiaohongshu?

Not expensive. The mechanics of Xiaohongshu change from time to time. Bloggers also have a blacklist and a whitelist difference.

So now when I do Xiaohongshu promotion, I usually find some bloggers with few fans to post and fight for popularity. Or just find bloggers with considerable fans above the waist to convert and monetize by following conversion.

The algorithm of Xiaohongshu's official background is unique, and the general Amway articles and blogger accounts are of high quality, as long as the articles are well written, it is not difficult to become popular. If you have any experience exchange, you can make friends.

Brand promotion, you can put the brand starting line first, but according to your own budget, it is not easy to build a brand, the cost is based on what kind of talent you want to use to help you do brand promotion. If you're interested, I can give you an implementation plan with little investment.

Xiaohongshu promotion is not expensive, it is the same as ordinary promotion applications, similar to Kuaishou Douyin promotion, and the promotion effect is very good. Generally, you can promote it yourself in Xiaohongshu, or you can find bloggers to publish and promote it to see your own needs.

Online self-promotion and drainage (keep Xiaohongshu, Douyin, Bilibili, Kuaishou, Weibo, Meitu, Oasis, Douyin, Kuais,

Celebrity live broadcast with goods, etc., celebrity flip package release business undertaking, etc.) Aliyu IP authorization ** crowdfunding cooperation) and other platforms to promote business, if you have needs, you can consult me.

Summary. Depending on the region, products, services, promotion forms and other factors, it is impossible to give a unified **. Generally speaking, the ** promoted by Xiaohongshu includes writing fees, publishing fees, promotion fees, etc., depending on the specific situation.

The following are some common forms of Xiaohongshu promotion and ** intervals: Xiaohongshu talent cooperation: cooperate with the talent on Xiaohongshu, and the talent will promote it, ** generally ranging from a few thousand yuan to tens of thousands of yuan.

Xiaohongshu community advertising: Advertisements are displayed in Xiaohongshu's community, generally ranging from tens of thousands of yuan to hundreds of thousands of yuan.

Daren amateur visit store, product **, brand maintenance these, is a small red blogger resource business, providing a large number of bloggers in the town of Xinfu Tan Brother Ziyu Carrying Source, Xiaohongshu 10,000 fans of high-quality maternal and infant bloggers** about 600-1200 yuan, amateur grass ** is more cost-effective 100-200 yuan; Specific different industries, different bloggers** are different.

Depending on the region, products, services, promotion forms and other factors, it is impossible to give a unified **. Generally speaking, the promotion of Xiaohongshu includes writing costs, publishing costs, promotion costs, etc., depending on the specific situation. Here are some common forms of Xiaohongshu promotion and ** intervals::

Xiaohongshu influencer cooperation: Cooperate with the influencers on Xiaohongshu, and the influencers will promote it, generally ranging from a few thousand yuan to tens of thousands of yuan. Xiaohongshu Community Ads:

Advertisements are displayed in Xiaohongshu's community, and they generally range from tens of thousands of yuan to hundreds of thousands of yuan in Xiyan.

Xiaohongshu live broadcast advertising: Display advertisements in Xiaohongshu's live broadcasts, generally ranging from tens of thousands of yuan to hundreds of thousands of yuan. It should be noted that Xiaohongshu's promotion of Hu Guang will be affected by a variety of factors, and there may also be differences in different regions and different forms of promotion.

Therefore, if you need to promote Xiaohongshu, please first determine the target audience and promotion form, and then choose the appropriate plan and ** according to the actual situation. At the same time, the choice of formal and experienced promotion service providers is also one of the important factors to ensure the quality and effectiveness of promotion.

The promotion methods of Xiaohongshu mainly include the following: Xiaohongshu influencer cooperation promotion: cooperate with the influencers on Xiaohongshu, and the influencers will promote by the influencers, and the influencers can promote by writing promotional articles, shooting**, sharing shopping lists, etc.

Xiaohongshu Community Advertising Promotion: Display advertisements in Xiaohongshu's Xiaodongran community, including Xiaohongshu homepage advertisements, Trembling Community Banner Ads, Community Feed stream ads, etc. Xiaohongshu live broadcast promotion:

Advertising in Xiaohongshu's live broadcast can be promoted through brand live broadcasts, influencer live broadcasts, etc.

The promotion model of Xiaohongshu is mainly based on the number of fan clicks and the number of notes of the store, which belongs to the current popular e-commerce network promotion.

Founded in 2013, Xiaohongshu is a community that deeply cultivates UGC shopping and sharing. As of January 2019, the number of users exceeded 200 million, of which the post-90s and post-95s were the most active user groups.

Billions of notes** are generated every day in the community across lifestyles from fashion, skincare, makeup, food, travel, film and television, reading, fitness and more. In terms of age distribution, in terms of gender distribution, women account for the vast majority of users, and only male users account for it.

The specific mode of Xiaohongshu's promotion is that Xiaohongshu grows grass, and at present, Xiaohongshu grass is mainly divided into two types: KOLs and amateurs. Amateurs are actually stickers for the water army, winning by quantity; Influencers have a certain number of fans and have the ability to call on fans to buy.

Internet celebrities or celebrities, after experiencing the product, write a note to recommend.

Xiaohongshu promotion methods are mainly: planting grass notes, information flow advertising, if you need to open the screen banner, first focus, etc., you need to directly find the Xiaohongshu platform business.

Grass notes refer to: inviting bloggers to evaluate and promote products, which are divided into business notes and ordinary advertorials;

If you need Xiaohongshu talent resources

Personally, I recommend the PinkPays platform!

1、The platform has a relatively accurate analysis,I have a very unreasonable reference when I choose2、pinkpays has an independent ranking mechanism,Let me have a clearer understanding of the ranking of the talents3、The most valuable thing is their publication price,This is the most powerful persuasion when I play with the talents4、The best thing is that they can provide me with a bridge to communicate directly with the talents5、They don't have an intermediate commission,Very good!

Xiaohongshu promotion and oasis promotion should understand these promotion misunderstandings!

Common 4 main paid promotion tools:

Brand advertising

Most of the brand advertising is mainly charged according to **, that is, it is charged by displaying ** units. Similar to the charging logic of the previous Tao series of diamond exhibition tools.

Performance advertising

This is also one of the most commonly heard and most used advertising and marketing tools in Xiaohongshu, and there are two main delivery modes for performance advertising, which are information flow advertising and performance advertising.

Among them, the promotion purpose of these two is the same as the payment method of the target. For example, it can be used for the promotion of notes and grass planting of co-creators, pure goods**, collection form promotion, private message marketing consulting, etc.

Fries tool

The main thing is that the platform is an auxiliary tool that helps creators improve their notes, get more **, and allow more users to see the notes. By paying a certain amount of money to purchase the corresponding estimated amount of the note, you can quickly shorten a certain time period to verify the popularity of the note or verify the quality of the note for the purpose of optimization and adjustment, so that the potential explosive note can explode more quickly. It is commonly used to test and optimize content notes, accumulate the basic popularity of notes, and continuously maintain the traffic port of notes from the discovery page.

Dandelion Platform

It is an official exclusive platform that mainly allows brands to carry out business cooperation with bloggers and talents, and to promote and dock. You can view the target blogger or find the relevant information of the blogger, etc., for example, an official tool that can be used when we screen the blogger by ourselves, which can roughly understand and judge the relevant information of the blogger, and the focus is on free use.