Is the price of Mixue Bingcheng uniform across the country?

Yes, Michelle Ice City.

It is a chain of unified bubble tea shops across the country, and the price list is also unified.

The current status of research at home and abroad, i.e., literature review, should be based on the premise of literature review, and the literature reviewed should be related to the research question, but not too limited. If it has nothing to do with the problem, it is endless; It is too limited and violates the principle of interdisciplinary and infiltration, which makes the vision narrow and the thinking suffocated. The so-called "comprehensive" of the review is synthesis, which synthesizes the research overview of a certain subject area in a certain period of time; "Narrative" is not more of a narrative, but a commentary and commentary, that is, the author's own unique opinion.

It is necessary to pay attention to analysis and research, be good at discovering problems, and highlight the position, advantages and breakthrough points of the topic in the current research; It is a clear mistake not to quote opinions that are contrary to the views of the instructor and oneself. In addition to opinions, the object of the review can also be materials and methods.

In addition, the main references cited in the literature review should be described, which can reflect the true basis of the author's argument on the one hand, and respect the creative work of the original author on the other hand.

Graduation Thesis Proposal - Graduation Design Research Plan.

Objectives of the study. Only with clear goals and prominent focus can we ensure a specific research direction and eliminate the interference of various factors in the research process.

What was studied. It is necessary to determine the specific research content according to the research objectives, which requires comprehensiveness, detail, and thoroughness, and the research content is general and vague, and even the research purpose and significance are regarded as the content, which often makes the research process passive.

Methods of the study. Once the topic is decided, the most important thing is the method. If you apply the method to the cow without looking at the object, mistakes are inevitable, and on the contrary, even if you have already studied a topic, if you take a new perspective and adopt a new method, you can often come to an innovative conclusion.

The process of research. The arrangement of the time and sequence of the whole research should be carried out in stages, and the start and end time of each stage, the corresponding research content and results should be clearly stipulated, and there should be no interruption between the stages, so as to ensure the continuity of the research process.

Key issues to be addressed. It is necessary to have accurate and scientific estimates and judgments on the most important and fundamental difficulties and problems that may be encountered, and to adopt feasible solutions and measures.

Innovation. It is important to highlight the key points and highlight the differences between the selected topic and other studies of the same kind.

It is a very common means in the catering industry to position the products differently according to different markets, because the consumption level and per capita income are different in different places, even the lowest per capita income in different cities will vary a lot, so the stores in different regions will fluctuate, but the stores in the same level cities will have the same price!

Yes because it's a national chain drop.

Summary. Dear, hello, the pricing method of Mixue Bingcheng, the pricing method is "low price and more sales". The implementation of the "low price" strategy of Mixue Bingcheng benefits from its perfect first-chain system.

Sinking market. Based on its low-price positioning, Mixue Bingcheng follows the sinking market strategy of "rural areas surrounding cities", and opens stores in fourth- and fifth-tier cities. Since most of the consumer groups are students and young people, the location of the stores in Mixue Bingcheng is mostly located in places with a large number of customers, such as commercial streets and university campuses, to further increase the number of customer orders.

The pricing method of Mixue Bingcheng.

Dear, hello, the pricing method of Mixue Bingcheng, the pricing method is "low price and more sales". The implementation of the "low price" strategy of Mixue Bingcheng benefits from its perfect first-chain system. Sinking market.

Based on its low-price positioning, Mixue Bingcheng follows the sinking market strategy of "rural areas surrounding cities", and opens stores in fourth- and fifth-tier cities. Since most of the consumer groups are students and young people, the location of the stores in Mixue Bingcheng is mostly located in places with a large number of customers, such as commercial streets and university campuses, to further increase the number of customer orders.

The cost is reduced, but the benefits earned by the enterprise through the franchise fee are in the first, brand marketing. Mixue Bingcheng grasps the Internet marketing routine of new consumer brands and finds another way out of the road of "local flavor marketing".

Related extension: Mixue Bingcheng is an ice cream and tea brand established by Zhang Hongchao in Zhengzhou in 1997. After more than 20 years of development, the number of stores in the country has exceeded 10,000, covering 31 provinces (municipalities and autonomous regions) and is actively exploring overseas markets.

On September 22, 2022, the official information of the China Securities Regulatory Commission showed that the A-share listing application of Mixue Bingcheng Co., Ltd. has been accepted and the prospectus has been officially pre-disclosed, and it plans to land on the main board of the Shenzhen Stock Exchange.

Ice cream and tea series: brown sugar pearl sundae, Oreo flavor, strawberry flavor, blueberry flavor, snow king sundae, ice cream black tea, eat earth shake, blueberry shake.

Milk Tea & Special Drinks: Sanpin Baba Milk Tea, Shuangpin Milk Tea, Red Bean Milk Tea, Brown Sugar Pearl Milk Tea, Roasted Milk Bubble Tea, Malaysian White Coffee, Four Seasons Spring Pearl Milk Tea, Pearl Milk Tea.

Milk cover tea > original leaf tea: cheese milk cover black tea, black tea, four seasons spring tea, green tea, cheese milk cover green tea, cheese milk cover four seasons spring.

Real Fruit Tea Series: Full Cup of Passion Fruit, Stick Fresh Orange, Chilled Lemonade, Blueberry Fruit Tea, Lemon Black Tea, Lemon Aloe Vera Tea, Poplar Manna Dew, Forest Rose Fruit.

Product Introduction. 1. Shake the shake.

The shake shake is a very special way to eat, you need to shake the milkshake and jam in the cup well before eating, so that the two flavors are mixed together, and the taste will be different depending on the degree of stirring. Therefore, every time you drink it, you will enjoy a different taste and deliciousness.

2. Forest rose.

A drink with a very high appearance, very girly, dreamy pink with crystal clear coconut fruit, very good-looking, sweet taste is very comfortable to eat, and it is very suitable for summer.

The above content reference: Mixue Bingcheng - Product Introduction.

1. Honey Snow Ice City's double-row milk tea, as shown in the figure below

2. Red bean milk tea of Honey Snow Ice City, as shown in the figure below

3. Brown sugar bubble milk tea of Honey Snow Ice City, as shown in the figure below

4. Roasted bubble tea of Honey Snow Ice City, as shown in the figure below

5. Malaysian White Coffee of Michelle Bingcheng, as shown in the figure below:

6. Four Seasons Spring Bubble Tea of Honey Snow Ice City, as shown in the figure below

7. Bubble tea of Honey Snow Ice City, as shown in the figure below

8. The cheese milk cover of Honey Snow Ice City is four seasons of spring, as shown in the figure below

9. The green tea of Honey Snow Ice City, as shown in the figure below:

10. Cheese milk cover green tea of Honey Snow Ice City, as shown in the figure below

The most noteworthy is its:

1. Ferris crunchy and lemonade. Good value for money and the main taste is great.

2. The second is the sundae, there are 5 kinds of sundaes, namely: brown sugar pearl snow king sundae, strawberry flavored sundae, blueberry flavored sundae, Oreo sundae, and mango flavored sundae. Every flavor is delicious.

3. Delicious milk tea.

1) Snow King Snow Top Coffee.

2) Matcha milk.

3) Latte.

4) Cheese milk capped coffee.

5) Ice cream black tea.

6) Mocha Shake Shake.

7) Taro round grapes.

8) Lychee Boo.