The business of home furnishing stores is bleak! What is the reason for the current dilemma of home

The reason why the business of home furnishing stores is bleak is due to the following three reasons:1. Online shopping is very convenient; 2. ** war; 3、Renovation companyCollaboration。If the home furnishing store wants to solve such a problem, in fact, it should also think about whether the publicity and activities are not in place, or whether the furniture store should be withdrawn from the market.

First of all, in fact, for many people, buying furniture is the same as an interview, many people hate to go to the company for an interview, because many questions can be clearly stated, but you have to go to the company for an interview, and buying furniture is the same problem, everyone has a certain idea of their furniture and sales when decorating, if you go to the home store to choose, in fact, it is easy to shop and spend your eyes and can't buy the right one, but online shopping is different, you can search for color and material directly on the Internet, and there are some social **.

Secondly, there is actually a big problem in the home furnishing store, the price of this thing is really a mystery, because the supermarket and the ** are not bargaining, so everyone likes to go to the supermarket or go to online shopping, because all the ** are open and transparent, and for the home furnishing store This kind of place, sometimes a thousand yuan of things can talk about six or seven hundred, especially the price of 1000, you bargain to 600, but the boss actually agreed, most people will think that this thing is probably only worth three or four hundred, so the home store's ** It is also one of the reasons why people don't like it.

Finally, there are many decoration companies that have cooperated with some furniture factories, and in these furniture factories they can customize Internet celebrity products.

Or according to the style of big-name products, make an identical, but ** much lower than the furniture of big-name products, so everyone likes to hand over to the decoration company, rather than go to the home store to buy the furniture and household items inside.

The main reason for this situation is that the sales of real estate have a very serious impact, and in recent years, the sale of real estate has declined significantly, which may lead to a very serious impact on the furniture market.

It may be that many people will buy furniture from the Internet when they buy furniture, and the current home is relatively expensive; You can organize more ** activities or discount activities, or you can reduce your own ** to attract consumers.

Good service attitude. IKEA Xuhui store has a monthly business area of 40,000 square meters, and there are thousands of products in the store to meet your daily home life needs. There are nearly 100 exhibition rooms, nearly 1,000 seats in the restaurant, and nearly 1,000 parking spaces.

The IKEA Xuhui store has been open for many years, and business has been good.

There are still many factors, not only in the furniture industry, but also in many physical industries. Now the Internet model is very perfect, and most of the physical stores are under the model of the Internet of Potato Xiao, and the cost has become larger. And whether it is in terms of store entry rate or cost of sales, physical stores will be more expensive than online ones.

At present, the home consumption market environment has undergone great changes: the rapid development of Internet home decoration customization, the advent of the era of customized decoration, has become the first choice of young consumers. The recession of the real estate boom and the repeated impact of the epidemic have brought great challenges to the operation of home furnishing stores.

The offline traffic of traditional home furnishing stores has encountered challenges, the store entry rate is getting lower and lower, the natural customer flow is seriously declining, and the operating pressure is increasing day by day. The deteriorating market environment, coupled with high rents and a serious surplus of disorderly expansion of home furnishing stores in the past few years, various factors have led to the higher and higher surrender rate of many home furnishing stores, and there are not a few who eventually close their doors. <>

With the rapid development of society, custom furniture has also become mainstream. Therefore, it has also had a huge impact on traditional furniture, and continuous innovation has made our needs for home furnishings more professional and private. The emergence of private customization has allowed more young people to customize furniture according to their own needs, so under the impact of this new model, the blow to traditional home furnishings is also very big.

The rent and staffing costs of physical stores are much more expensive than those of online stores. Therefore, in the face of the furniture model that is now blooming everywhere, it has become more difficult to operate a brick-and-mortar business. In this case, more operators want to make a breakthrough and begin to turn online, and now with the increasing development of the Internet, many furniture are already very transparent, so it is difficult for businesses to obtain high profits.

Under the strong competition team, if it is not optimized and upgraded by the industry, it will eventually be eliminated by the market.

It may be because the business of home furnishing stores is not easy to do now, and customers generally do not buy furniture, and their ** volume is getting less and less.

The first is the impact of e-commerce, you can buy cheap and good quality products online, and you can also install them at home, and then there are now socks in the epidemic under the influence of the epidemic, and people have gone out.

This has something to do with real estate, not so many people buy houses these days, which also affects their products.

Home furnishing giants have closed stores one after another, and the reason why home furnishing stores have fallen into this embarrassment is relatively straightforward and simple, that is, the current consumption enthusiasm of consumers is not high, which has led to the current marketing and profit of home furnishing stores are very low.

1. Wind direction: Home furnishing giants have closed stores one after another, <>

At present, not only has IKEA closed two stores, but there is also a trend of closing stores in major home furnishing stores across the country. Take the Red Star Macalline that we are familiar with as an example, at present, Red Star Macalline has closed a lot of stores, and when we go to the home furnishing market, we can often find that there are more store owners than consumers.

Second, the reason why the home furnishing store fell into such an embarrassing place: the current consumption enthusiasm is not high, resulting in <>

At present, there is a reason why home furnishing stores are in this embarrassing situation, and the most important thing is that the current consumer enthusiasm is not high, which has led to a further shrinkage of market demand. According to the previous model of furniture stores, they will basically rent larger places in a relatively empty place, and then wait for consumers to come to buy, but now consumers not only have no enthusiasm to buy, but also the income is not as high as before, which naturally leads to the decline of home stores, which is also a response to the current economic downward pressure.

Third, we can't help this kind of predicament of <> merchants

In fact, we all know that there is indeed a decline in the home furnishing industry, but as individuals, we can't help this predicament of businesses, and sometimes Liang Shu still has to ignore this phenomenon. If their income can not be stabilized at a certain level, then we had better not show mercy casually, the home furnishing giant has made a lot of money before, and now the trend of wearing a little is just a normal recession, which is also the pain that the main body of the business entity must experience.

Home furnishing giants are closing stores one after another, and furniture stores are also in such an embarrassing situation and are facing very serious challenges. The real economy of home furnishings has shown fatigue, and many large stores in China have closed their doors one after another. The reason for the current dilemma may be because of the increasingly complex retail market, which has a lot to do with the development of the real estate industry, coupled with the impact of the Internet economy, many reasons have led to the furniture store falling into the current situation.

1.Due to the great changes in the environment of the home consumption market, the trend of online is becoming more and more obvious, which leads to an embarrassing place.

Many young people choose to customize home decoration on the Internet, which is not only more affordable, but also has a better service attitude. Coupled with the advent of the era of full decoration and the change in the preferences of young consumers, many young people no longer like the kind of home style in physical stores, but instead customize it. Moreover, the online trend of furniture products is becoming more and more obvious, and the online home furnishing industry is becoming more and more popular, which has a great impact on offline home furnishings.

2.Due to the impact of the epidemic, it has had a great impact on the physical industry, and home furnishing stores have also been greatly affected.

In the special context of the epidemic, people in Lingbeiyuan have reduced offline consumption, and many physical stores have received such treatment. Especially when the epidemic is more serious, consumers can't go out at all, let alone shop in home stores. And many home furnishing stores are overwhelmed and have closed their doors, not only the cost of manpower, but also the cost of rent.

3.The embarrassment of the home furnishing industry today is also due to the fading of the real estate boom.

There is a need for decoration to have the need to buy household products, many people have stopped buying real estate, and many people who have been renovated will not choose to replace furniture again, so the demand for the home furnishing industry has decreased sharply. There is a situation of oversupply, and many stores choose to close their stores because they can't support it. These home furnishing industries can choose to make a small storefront and then sell online, or they can actively seek transformation.

It may be caused by too many online shopping products, and because of online shopping, everyone goes to buy online and does not go to the store to buy much.

It is mainly caused by the current bad economic environment, and no industry can avoid it.

It may be due to the fact that few people have bought a house during the epidemic, let alone fought to buy a home, and there is no money for it.