Advantages and limitations of the three major communication media

Newspapers, radio, and television are aimed at people who read newspapers, listen to radio, and watch television.

It's the age of the Internet, and there's very little attention to it, except for the people who don't go online.

The media of communication are divided into three categories: interpersonal communication, organizational communication, and mass communication.

1. Interpersonal communication: through face-to-face communication, or through **, telegraph, Internet and other media.

2. Organizational communication: people and some non-mass publications, such as notices, documents, etc.

3. Mass communication: books, newspapers, radio, film, television, Internet, etc.

The communication medium can also be called the communication channel, channel, communication tool, etc., and is the carrier of the communication content. Communication media has two meanings: one refers to the means of transmitting information, such as **, computers and networks, newspapers, radio, television and other communication technology-related; The second refers to organizations or institutions engaged in the collection, selection, processing, production, and transmission of information, such as newspapers, radio stations, and television stations.

On the one hand, the degree of development of the media as a technical means determines the speed, scope and efficiency of social communication. On the other hand, the system, ownership relationship, ideology, and cultural background of the media as an organization determine the content and tendency of social communication.

1 Newspaper:

a Visual**.

b Means of transmission:

Layout elements omitted.

Layout space omitted.

Masthead, Newspaper Eye, Front Page, Headline, Seam, Font, Font, Font Size, Column, Special Page, Special Article, Pictorial, Title, Information, Advertisement, etc.

c Poor timeliness.

d Strong preservation.

e Selective: time, place, order, etc.;

f The proliferation ability is weaker than that of electrons**;

2 The game between the Internet and newspapers.

Philip Meyer's "The Disappearing Newspaper: Rescuing Journalists in the Information Age" is in line with the views of the developed countries in the West, starting with the decline of evening newspapers.

3 Broadcast (linear**, one line for information delivery).

a Auditory**.

b Time-sensitive.

c Weak preservation and strong selectivity.

The information cannot be selected and needs to wait. The ideal model of "you click and I broadcast" emphasizes the awareness of "dating" with the audience.

d Wide-ranging. Radio requires listeners to have a low level of literacy.

e Audience is easy to engage (SMS).

f Instead of being hit by the Internet, he has used the power of the Internet to strengthen himself.

Diversification of listening means: radio *** mp4 mobile phone and so on.

The increase in the floating population of society, such as migrant workers, private car owners, etc., means that the number of people listening to the radio has increased.

Radio is one of the least intrusive, with a companion function and doing other things while listening to the radio.

4 TV (linear**).

a Audiovisual integration**.

b It is suitable for reproducing images, scenes, and processes (highlighting the authenticity of news).

c Timeliness.

d Poor preservation and selectivity.

e It is not suitable for expressing overly complex content, showing the internal relationship of things and people's psychological activities, and is not suitable for analysis, explanation and reasoning, and in-depth reporting. The fleeting nature of information greatly compresses the audience's thinking space for analyzing and processing the information they receive.

The media of "communication" are divided into three categories: interpersonal communication, group weaving communication, and mass communication.

1. Interpersonal communication: through face-to-face communication, or through media, telegraph, Internet and other media;

2. The media of organization and communication are people and some non-mass publications, such as notices, documents, etc.;

3. The media of mass communication are books, newspapers and periodicals, radio, movies, television, the Internet, etc.

In the traditional sense, the media are newspapers, magazines, television, and radio; According to the nature of **, it can be divided into paper media, electronic ** and fifth**. Among them, paper media is divided into letters, books, newspapers, magazines, advertising brochures, etc., and electronic media can be divided into television, radio, network, and digital products; Fifth** is divided into mobile phones, PHS, wireless networks, and portable networks.

The media can also be called the communication channel, channel, communication tool, etc., and is the carrier of the communication content. Communication media has two meanings: one refers to the means of transmitting information, such as **, computers and networks, newspapers, radio, television and other communication technology-related; The second base refers to the organization or institution engaged in the collection, selection, processing, production and transmission of information, such as newspapers, radio and television stations.

On the one hand, the degree of development of the media as a technical means determines the speed, scope and efficiency of social communication. On the other hand, the lack of communication media, the system, ownership relationship, ideological and cultural background of the communication media as an organization determines the content and tendency of social communication.