Find someone to analyze the entertainment of mass media .

The social function of mass communication.

1. Lasswell's "three-function theory".

In his 1948 book "The Structure and Function of Communication in Society", Lasswell summarized the basic functions of communication as follows: 1. Environmental monitoring, 2. Social coordination, and 3. Social heritage inheritance.

2. Charles Wright's addition to the three functions.

In 1959, in "Mass Communication: Function", on the basis of inheriting Lasswell's view, he supplemented the discussion of the function of "entertainment", and expanded the social function of mass communication into the "theory of four functions": 1 environmental monitoring, 2 interpretation and regulation (consistent with "social coordination" and socialization function (corresponding to "social heritage inheritance" to provide entertainment.

3. Schramm's summary of the social function of mass communication.

Schramm summarizes this into three areas: 1. political functions, including monitoring the environment, coordination, and the transmission of social heritage; 2. Economic functions - including the transmission and interpretation of market information, the creation of economic behavior, etc.; 3. General social functions - including the transmission of social norms, the coordination of public understanding and willingness, entertainment, etc.

Fourth, the negative view of function.

From Lazarsfil and Merton's Mass Communication, Popular Connoisseurship, and Organized Social Behavior (1948). In particular, they emphasize the following three functions: 1) social status-conferring function, 2. social norm coercive function, and 3. "anesthetic effect" as a negative effect

Fifth, it can be classified and analyzed from explicit and implicit functions.

The recessive function is mainly related to Lippmann's "mimetic environment".

The above is a summary of this issue from the existing academic research in communication studies, and in the information age, the function of mass media has taken on new characteristics of the times. For example, it can be analyzed in conjunction with the characteristics of interactivity; You can also focus on the online media part.

In the information age, the rapid and rich communication function of the public has made "knowing the world without going out" a reality.

, the importance of mass media.

Mass media is an abbreviation for the mode of communication that operates in a large-scale way, to a greater or lesser extent, and is able to reach and influence everyone in society.

Despite the progress of new media, the mass media is not in decline, on the contrary, it is adapting and expanding to meet the challenges in order to adapt to the emergence of new media.

, the importance of mass media.

First, at the political level, the mass media has gradually become an essential element of the democratic political process; As a means of exercising power, politicians and institutions legitimize the power they possess by engaging in extensive propaganda by virtue of priority access to the media.

second, at the cultural level, it has become the main definer of social reality and image composition, as well as the main representation of social identity; the second is to become the largest gathering place in people's leisure life, providing people with a shared cultural environment;

Third, at the economic level, with the growth of the media industry, the power of the media in the market has diversified and stabilized.

2. The relationship between the media and society.

According to its own laws and practices, the media constructs a separate social institution within society, but the media is still essentially dependent on society.

It's very simple, it has something to do with personal experience, different people are affected differently, some people are not affected at all, some people change their lives and even one person changes the lives of more than n people.

You don't think advertising has a big impact on your life.

Negative effects: 1. It corrodes the ideology and morality of college students.

2. Conflict between social and academic life of college students.

3. Influencing the behavior choices of college students in the process of socialization.

Impacts can be addressed separately, such as:

1. Speed up the renewal of quality education and use the new quality education to strengthen the ideology and morality of college students.

2. Strengthen the management and control direction of network information technology.

3. New college students like it. Wait.

Among them, political functions: including monitoring the environment, coordination, and the transmission of social heritage;

Economic functions: including the transmission and interpretation of market information to create economic behaviors, etc.;

General social functions: including the communication of social norms, the coordination of public understanding and willingness, entertainment, etc., Schramm also discusses the social functions of communication when applied to individuals: 1 social radar; 2. Manipulation; 3. Guidance and education; 4. Entertainment.

The economic function of mass communication is not limited to providing information services for other industries, it is itself an important part of the knowledge industry and occupies an important position in the entire social economy.

1. Information about resources and opportunities to buy and sell.

2. Interpret this information; formulating economic policies; 3. Activate and manage the market and create economic behavior.