The sequence of the development of the media, the second stage of the development of the media

Hello, it is a pleasure to serve you and give you the following answer: the second stage is the development of digital communication media. The development of digital media mainly refers to the development of media that has become more diverse and convenient under the development of the Internet.

Workaround:1First, it is necessary to have an in-depth understanding of the development of digital communication media, understand their characteristics, and how they can be used to disseminate information.

2.Secondly, it is necessary to learn how to use digital communication media to disseminate information, such as social networking, blogging, etc. 3.

Finally, learn how to effectively use digital communication media to disseminate information, such as developing effective communication strategies and using social media to improve communication effectiveness. Personal Tips:1

It is necessary to gain an in-depth understanding of the development of digital communication media, understand their characteristics, and how they can be used to disseminate information. 2.Learn how to use digital media to disseminate information, such as social, blogging, etc.

3.Learn how to effectively use digital media to disseminate information, such as developing effective communication strategies and using social media to improve communication effectiveness. 4.

It is important to keep your knowledge up to date in order to make better use of digital media to disseminate information.

Spoken medium.

A system of sound symbols for the transmission of ideas by human beings with the help of sound language. The spoken medium is the main means of interpersonal communication. Spoken language is the original form of language.

The spoken language went through a long stage of development before it was formed. The first to be born is the musical notes that express feelings, and then through the identification and organization of these musical notes, a colloquial language is formed so that others can understand the meaning when they hear the sound.

With language, people no longer use simple facial expressions or postures to express a variety of thoughts and emotions. Based on their needs, early humans gradually emitted meaningful sound symbols along with their postures, which were often the occasional sounds made by primitive humans on particularly important or exciting occasions.

Media create specific cultural and information environments:

Introduce new behavioral scales and norms, and change the way people perceive the world and the framework of understanding the environment through special content presentation formats, which ultimately affects people's communication styles and social psychological states.

To put it simply, "Media as Message" believes that when people use a medium, they involuntarily form a dependence on it, and perceive the world according to the framework and way of feeling prescribed by the medium, thus influencing and defining the cultural characteristics of all aspects of society.

In order to grasp the concept of "medium as message", we must first understand the theoretical characteristics of its proposer, that is, McLuhan.

China's media industry has gone through three stages of development:

Initial stage: After the founding of the People's Republic of China in 1949 to the end of the 80s of the 20th century, the country's leading industries basically completed the transition of nationalization and marketization, and traditional television, radio, newspapers and other traditional industries formed a preliminary pattern.

Growth stage: From the 1990s to the beginning of the 21st century, with the continuous development of the market economy, China's media industry has grown rapidly, and a large number of new first-class enterprises have emerged, including the Internet, mobile Internet, digital television, etc.

Innovation stage: Since the beginning of the 21st century, China's media industry has begun to develop in the direction of digitalization, intelligence, diversification, and cross-border integration, accelerating innovation and improving industrial value.

The following are the main factors driving the development of China's media industry:

Market-oriented reform: Market-oriented reform has promoted the transformation of the media industry to a market economy model and promoted the rapid growth of the media industry.

Technological progress: The development of technologies such as the Internet, mobile Internet, and digital television has provided new development opportunities for the media industry, and has also promoted the digitalization and intelligence of the media industry.

Growing demand: With economic development and social progress, people's demand for media products and services is increasing, which promotes the continuous development of the media industry.

Industrial policy: A series of industrial policies have been introduced to promote the development of the media industry, such as supporting digital publishing, digital television, digital ** and other policies.

External environment: The development of the global media market and the opening up of the international media industry have also provided opportunities and challenges for China's media industry.

What are the stages of development of China's media industry? What are the factors driving the development of China's media industry?

The development of China's media industry has gone through three stages:

1.Reform and Opening-up Period: Since 1978, China's media industry has begun a process of transformation from a fully state-owned economic system to a market-oriented economic system.

2.Industrial Transformation Period: From 2005 to 2015, China's media industry experienced a period of industrial restructuring and value chain optimization.

3.Accelerated development: Since 2016, the development momentum of China's media industry has accelerated, the industry has become more stable and the growth has become more sustainable.

The factors driving the development of China's media industry are:

1.Policy guidance: ** Through administrative regulations, industry policies and planning, etc., to guide the development direction and momentum of China's media industry.

2.Technology-driven: With the advancement of science and technology, technology plays an increasingly important role in the media industry, promoting the development of the media industry.

3.Marketing: Precision marketing has become an important development trend in the media industry, and the application of marketing technology has promoted the development of the media industry.

4.Mergers and acquisitions: The acquisition and restructuring of the media industry has brought new development opportunities to media companies and promoted the overall development of the media industry.

China's media industry has gone through the following stages of development:

The early period of reform and opening up (1978-1989): During this period, China's media industry began to gradually open up, introducing foreign technology and experience. At the same time, domestic media organizations have also begun to gradually reform and implement market-oriented operations.

The rapid development period of television (1990-2000): During this period, China's television developed rapidly, the types and number of TV programs increased significantly, and market competition intensified.

Diversified development period of media industry (2001-2010): During this period, China's media industry began to develop in the direction of diversification, and the scale and influence of the media industry continued to expand, but it also faced new challenges and opportunities.

New Era (2011-present): During this period, with the development of the Internet and mobile Internet, China's media industry has entered a new era. New media has gradually become an important part of the media industry, and integration and cross-border operation have become the development trend.

In terms of the factors that promote the development of China's media industry, there are mainly the following factors:

Support of national policies: China has implemented a series of support policies in the media industry, including tax incentives and financial support, which provides a good policy environment for the development of the media industry.

Progress of technology and equipment: With the continuous progress of technology and equipment, the production efficiency and quality of the media industry have been greatly improved, and at the same time, it has also provided technical support for the innovation and development of the media industry.

Changes in market demand: With the improvement of people's living standards and the change of consumption concepts, the media industry is constantly adjusting its development direction to adapt to changes in market demand.

International competitive environment: With the development of globalization, China's media industry is also facing competitive pressure from the international market, which also prompts China's media industry to continuously improve its competitiveness and innovation capabilities.

China's media industry in these years of development can be described as a hundred flowers, after the institutionalization of the reform, is to make some new network media involved, the use of advanced Internet platforms and the traditional ** hand-to-hand combat, in the resources and contacts of the emerging network media although not have an advantage, but fast and convenient characteristics and compared with the traditional **ultra-low** make the network media unique in the advertising industry.

As we all know, the survival of the first is an indispensable part of advertising, but the online media does not occupy the traditional advantage of the already small pond fish into the arms, which just shows that the online media is bound to be the main development of China's first in the future.

During the 12th Five-Year Plan period, China's economy will continue to maintain a stable growth trend, and the media industry is expected to continue its rapid growth momentum.

Challenges: First, the overall level of development is low. Although there are many TVs in China, they are small in scale and weak in competitiveness. The domestic media industry urgently needs industrial integration and concentration.

Second, the degree of internationalization is low. The degree of internationalization of China's film and television industry is still very low. Internationalization is the guarantee of the competitive vitality of enterprises, and it is difficult for enterprises to be competitive due to long-term closed operation.

Third, policies and regulations are not matched, and the management mechanism is rigid. China's current media industry policies and regulations seriously lag behind the establishment and development of the socialist market economy, which has hindered the growth of China's media industry.

Throughout the development history, the development of the development has gone through 5 stages. First** Newspapers benefited from China's four major inventions.

in papermaking.

and printing, so that the written word was no longer passed on by word of mouth but was widely circulated through the medium of newspapers. Second** Radio benefited from Thomas Edison, the world's inventor.

The application of phonograph and radio technology has made it possible for information to no longer exist in the form of a single text, but to touch people's auditory senses through broadcasting. Thirdly, thanks to the breakthrough of imaging technology and the continuous development of transmission technology, TV has made the content of information transmission richer and brings more audio-visual experience to people. Fourth, the Internet has benefited from the third scientific and technological revolution in human history.

The information revolution has further broadened the channels for obtaining information and injected strong impetus into the development of society. The fifth new is the mobile Internet segment, which benefits from the continuous evolution of mobile communication technology, so that information acquisition is no longer limited to location, and the convenience of information acquisition is increased.

The history of the development of media in China can be traced back to ancient times, mainly including the following stages:1Ancient Traditional Mediums:

Including traditional oral and written communication, in ancient society in poetry, prose, classics and other written forms, is the earliest communication media. 2.The invention of woodblock printing:

During the Tang Dynasty, engraving printing technology was invented, and printing into books became an important form of communication media. 3.Driven by the development of science and technology:

At the beginning of the 19th century, the scientific and technological progress of the advanced countries in the West had a new impact on the Chinese media, such as the introduction of trains, telegraphs, etc., and the entry of these new technologies opened the latest media era. 4.The beginning of a new ** era:

In the early 90s of the 20th century, the Internet sprouted, detonating a new era, and China's Internet gradually became popular and became a mainstream form of media. 5.Popularity of mobile internet:

In recent years, the development of mobile Internet technology has promoted China's media industry to a new media era, where people can read news on their mobile phones, listen to them, etc. In general, China's media has undergone an evolution process from traditional to modern, and then to the new era, whether it is traditional media or modern media, they are constantly changing and progressing, which will lay a more basic and stable foundation for the development of the media industry in the future.

The history of the development of media in China can be traced back to ancient times. 1.Oral transmission in antiquity:

The earliest mode of transmission in ancient China was through oral transmission. This mode of transmission is well represented by traditional culture and traditional arts. 2.

Woodblock printing: During the Tang Dynasty, woodblock printing was invented, making it easier to publish and disseminate books. 3.

Traditional printing: During the Song Dynasty, a complete publishing industry was formed, and book printing technology was further improved and improved. 4.

The Emergence of Newspapers: During the Qing Dynasty, with the introduction of Western newspapers, Chinese newspapers emerged. There are "Beijing Daily", "Declaration", "Times" and so on.

6.Television and the Internet: In the 80s of the 20th century, China's television and the Internet began to develop as a new medium.

In recent years, the application of new technologies has promoted the speed of media information dissemination, and the media industry has further penetrated into people's daily lives.

In modern times, China's media has undergone many changes and developments. 1.The earliest medium of communication in China was oral propaganda and written writing.

In the pre-Qin period, Confucius emphasized that "it is not easy to pass it on to the mouth", and advocated the virtues of "filial piety and loyalty, courtesy, righteousness and honesty", forming the tradition of Confucianism. 2.With the invention of paper and the introduction of printing, books became an important medium of communication.

During the Tang and Song dynasties, the book industry reached its peak, including the printing and distribution of various literary works and cultural classics such as poetry, **, and subsets of classics and history. 3.With the process of modernization, newspapers began to become one of the main communication media.

During the late Qing Dynasty, China's first commercial newspaper "Shang Bao" was launched, followed by newspaper giants such as "Inquiry Daily", "Morning Post" and "Xinmin Daily". 4.At the beginning of the 20th century, radio stations began to rise in China, becoming an important medium of communication and invigorating the spirits of the whole people.

5.With the popularization of the Internet, online media has gradually emerged and become a new communication platform. In the 2000s, the number of Internet users in China grew rapidly, and online news, Weibo, and WeChat became the main ways for people to obtain information.

In short, the development of China's media has a long and tortuous history, from traditional oral propaganda and written words to modern electronic media, all of which are spontaneously created by the people, reflecting the cultural literacy and life reality of the Chinese people.