The content of the Gaojiesi advertisement caused controversy, and the sanitary napkin was exposed to

The content of the Gaojiesi advertisement caused controversy, the sanitary napkin was exposed to insect eggs, and whether there is a problem with the product quality is still under further investigation.

Sanitary napkins are intimate products, if there is a foreign body, then for the safety of human life, it will also cause a very adverse impact, regardless of whether there are eggs in the sanitary napkin in this matter, Gao Jiesi must make a certain statement, only in this way can we better protect their business is not affected. I hope that everyone can learn to pick up the law in life to defend their legitimate rights and interests, and it is best to buy sanitary napkins as you go and avoid storage.

1. What's going on?

On December 28, 2021, a large number of netizens broke the news on the online platform that there was a large number of insect eggs in Gaojiesi sanitary napkins, and on December 29, 2021, after receiving the news, Gaojiesi immediately looked for a third-party professional organization for testing. Therefore, there will be no eggs in the production hall.

2. How should this matter be characterized?

I think that whether there is a problem with the quality of the product of Gaojiesi or not, it will cause a great psychological shadow for this user, so Gaojiesi should make a certain amount of compensation in time, so that the problem can be solved more quickly, and I hope everyone can understand this matter.

3. What is my personal opinion?

I think that there are insect eggs in sanitary napkins, not only to find problems from the production workshop of Gaojiesi, but also from the customer's storage time and storage space to find the problem, if there is improper operation in the storage process, it is also likely to lead to the existence of insect eggs in the sanitary napkins, I hope that the third-party testing agency can quickly make the truth of the matter public.

There is a real problem with the quality of the product. This is because the product quality is not up to standard, and at the same time, there are insect eggs in Gaojiesi sanitary napkins, which seriously infringes on the legitimate rights and interests of consumers and has potential safety hazards.

It can be seen from this incident that there are indeed some problems with product quality, and there are also some potential safety hazards, and relevant departments should strengthen the monitoring of the brand.

There is indeed a problem with product quality, and some consumers have exposed the problem of heavy eggs in Gaojie Silk on the Internet, which has attracted the attention of consumers.

The reason for the high quality silk sanitary napkin is that the product was found to have suspected insect eggs after being disassembled, which has attracted great attention and heated discussions.

The reason why the insect egg incident of Gaojiesi sanitary napkin has aroused heated discussions among the majority of netizens is that on the one hand, the quality of the product is defective, and on the other hand, because before the insect egg incident, the product publicity and advertising of Gaojiesi has aroused the disgust of netizens, and the continuous difficulties have greatly reduced the image of Gaojiesi products.

First, it was found that Gao Jiesi had insect eggs. Second, the official statement of Gaojiesi. Third, the crisis of Gaojiesi sanitary napkins.

Someone posted on the Internet and found that there were insect eggs in the opened Gaojiesi sanitary napkins, and not only one person has encountered this situation, and now many people feel that Gaojiesi's products are unhygienic.

The main reason is that such a brand of sanitary napkins is very unvaluable, and secondly, because it will cause certain harm to people, and such things do exist.

If this is true, it will be a fatal blow to the company. The hygiene of insect eggs in intimate products is not up to standard, which will affect human health, so it will greatly reduce the adhesion of consumers to the product.

It will have a very big impact on the company, many people will boycott the brand, and the reputation and reputation will be completely cool.

The company's stock price will be greatly reduced, the company's reputation will also suffer a lot, and the user's recognition of the brand will be reduced.

GauzeSanitary napkins were exposed to yellow contaminants, and there were repeated problems with GaojiesiManagement systemThere was a problem, followed by a problem with the production line, and then a problem with the raw materials. It is necessary to explain and analyze why there are repeated problems with Gaojiesi from the following three aspects.

First, there is a problem with the management system

First of all, there is a problem with the management system of Gaojiesi, which is very obvious, the main reason is that some senior management of Gaojiesi usually does not go deep into the grassroots to inspect the corresponding work, so that the basic workers at the bottom have lost a certain amount of supervision and rent when they work, they will lose the corresponding norms, they will have a lot of problems, and they will not produce in accordance with the corresponding production order when working.

Second, there is a problem with the production line

The second is that there is a problem with the production line, for the staff of the production line, there may be subjective factors in the production process to add some dirty things to the corresponding goods, which is very unfavorable to the production line production, and it is also very unfavorable to the image of the goods, so it is necessary to take the initiative to verify whether there is a corresponding problem in the production line, and if it is a problem with the production line, it needs to be rectified in time.

Third, there is a problem with raw materials

In addition, there is a problem with raw materials, for many manufacturers, they may provide some raw materials with internal problems when supplying, so that if the corresponding products are packaged for the production of Gaojie silk, there will be a corresponding chemical reaction after packaging.

Precautions for the management of Gaojiesi:

It is very important to start with the most basic production line, because if there is a problem in the production line, it is difficult to solve, and the corresponding production line needs to be replaced, and it is necessary to verify whether the raw materials are safe enough to come to the hospital and whether there are lesions.

It may be that the quality control of Gaojiesi is not done well, and the product safety regulations are not strictly observed, and the factory is not inspected, so negative incidents are frequently exposed.

Because the things of this brand have been exempt from inspection over the years, they will take the opportunity to relax the management.

Because the products of Gaojiesi are not seriously tested for quality. So a lot of product quality is not up to par.

It is difficult for consumers to trust this brand anymore, because the brand has had a series of accidents, which has caused a great psychological shadow and the possibility of threatening their health. The reason why any brand can be called a brand later is because its products are trustworthy to consumers, can protect the rights and interests of consumers in terms of quality, and can be shaped into a brand. Therefore, when there is a problem with the brand and the rights and interests of consumers are not protected, many consumers will no longer choose to trust the brand.

The audience of the product is mainly girls, but girls are generally less bold and afraid of insects. If eggs were on Kotex products, then I believe that most girls would not consider buying Kotex products. Moreover, the products produced by KOTEX are mainly sanitary napkins, which will be in close contact with the privacy of girls during use.

If the sanitary napkin is not clean and safe enough, it is possible to infect the female ** disease. If consumers are not willing to buy Kotex's products, Kotex will go out of business sooner or later.

Because a Kotex paragraph was involved in an advertising controversy, about a man using a Kotex-branded bathroom as an eye mask, rag and floor mat. At the time of its release, there was a lot of controversy, especially for female consumers, who found it very uncomfortable. In this regard, Kotex stood up for the first time and publicly apologized to consumers, saying that this was an advertisement released by the first merchant and had not been reviewed by the brand owner.

At the same time, the case of "Kotex sanitary napkins found eggs" continued to ferment, causing consumers to attach great importance to it. The brand owner did not respond to this, only apologized for the advertising dispute. Most sanitary napkin products on the market are white, so it is easy to see if there is dirt on the sanitary napkin.

But what we didn't expect was that there would be eggs in the sanitary napkins produced by the famous brand KOTEX. And there is more than one person who has found eggs on sanitary napkins in Kotex. On social platforms, many netizens ** the eggs on the kotex sanitary napkins they bought.

Therefore, it can be concluded that the appearance of eggs on Kotex sanitary napkins is not an accident and is not the result of improper storage by consumers.

The brand is also trustworthy because it's just an isolated thing, and the brand is relatively good, and there have been no negative rumors all the time.

It's not worth waking up, because this branded sanitary napkin has a lot of insect eggs on it. If you buy this brand again, it may cause some harm to women's **.

It's not worth it. Because they have repeatedly done things that hurt customers, many people are already very dissatisfied with them, and they are not trustworthy.

Untrustworthy, unforgivable for brand hygiene problems, indicating that they are negative, do not respect the market, and do not respect consumers.

Gaojiesi sanitary napkins are a care product that we commonly use in our daily life, after being blasted with insect eggs. The brand also issued a corresponding advertising apology for this. The reported problem of insect eggs in this brand has also attracted the attention of many departments, after all, such a low-level mistake in hygiene products will no longer arouse consumer trust.

Gaojiesi company said that it will optimize the management of the department, and there will be no such situation in the future, and at the same time it will do real introspection, and will always put users first, and strictly control the quality of goods. You must know that a brand like this does not have a safety check when it is the best, and the appearance of insect eggs will have a very bad impact on everyone's life. This kind of behavior is deceiving everyone, seriously affecting the comfortable shopping experience of consumers, and at the same time, it will not be conducive to economic development.

The demand for these health products in the country itself is still relatively large, but after this situation, consumers still express panic. <>

After the incident, although the company apologized to the social platform, I personally feel that such behavior will still make consumers angry. I hope that their products will still strengthen management, and must supervise quality problems, I believe that after this kind of thing, many consumers are more vigilant about this product. This will affect their careers, and in any case, it is necessary to protect the rights and interests of consumers, and there can be no idea of deceiving consumers.

Product safety should still be the first priority, so as to ensure that the health and safety of the women who use it are not threatened. <>

This sanitary napkin has a lot of eggs on it, and most people will definitely not buy such a brand again. After all, after using it, it will not only cause injury to **, but even cause disease. I used to think that this brand was more trusted, but now because of this matter, I feel that Gaojiesi will still bring a lot of negative rumors, and I will never buy this product in the future.

The brand got in touch with the consumer for the first time, and then announced the results for the first time, the attitude is still relatively good, and it will actively test through a third-party professional organization, and then analyze the real reason, announce the results as soon as possible, and then deal with it.

The brand's response was to immediately contact the consumer and conduct a quality test on the consumer's sanitary napkins, and if such a problem really exists, then it will compensate the consumer for the loss.

The company has contacted consumers, and after obtaining the product, it will actively conduct testing through a third-party professional organization to confirm the real cause of the problem and will announce the test results as soon as possible.

<> recent validity period report said that after the advertisement overturned, Gaojiesi sanitary napkins were exposed to the appearance of insect eggs, and this news has received widespread attention and eager discussion among netizens as soon as it was reported. So many netizens asked: Why is the Gaojiesi sanitary napkin in full condition?

I believe that many people will have their own opinions on this issue, but I think that the reasons why a brand is frequently exposed to problems are nothing more than the following.

Lack of strength from supervisors

We all know that the most important reason for the long-term development of a brand is that they can effectively control the quality of their own goods, so to a certain extent, they can win the trust of consumers, and consumers are the most effective support for a brand, and safety is the basis for winning a large number of consumers. Therefore, this can also show how strong a brand's quality control power is, and once a brand is exposed to quality problems, then under certain circumstances, it will lose the consumer market, which is an undoubted result.

The leadership is not strong

As a leader, you should strictly and clearly require the people below to do their best to serve their brands. We all know that as the core of a brand, the tasks he sometimes assigns to him actually represent the direction that employees focus on, and the leader is not able to give corresponding measures well in the face of so many problems in a brand, so it can indirectly prove the weakness of leadership. And a series of problems have appeared one after another, which can also prove that the leadership is not strict in supervision.

This is not only the sorrow of a brand, but also the sorrow of a group of workers under the brand.

So how to make a brand get better development, to a certain extent, is also a problem that each of us needs to think about, only do a good job in brand control and brand promotion, can make a brand more long-term to better development, isn't it?