FILA was acquired by Anta earlier, do you know which foreign brands have been acquired by state owne

1. Actually, what is a state-owned enterprise? Refers to a state-controlled enterprise. China is following the line of socialism with Chinese characteristics.

It is not a capitalist economic control country like the capitalist countries in Europe and the United States, and it is not like a communist country that eats a big pot of rice. Everything belongs to the state, and of course to society and to the people. In China, wealth can be privatized, but not like in capitalist countries.

Second, for example, energy such as oil, electricity, natural gas, minerals and other energy things, as well as banks, are basically nationalized, and it is difficult for private individuals to do a lot in these aspects. Another example is that real estate is all done by private individuals, but basically it is impossible to make any articles if there is no ** backstage, small real estate companies have municipal, provincial backstage, and large ones have **. Then there are manufacturing, technology, insurance, medical care, communications.

The shadow of ** is everywhere, basically all walks of life, as long as it is bigger, it is either a state-owned enterprise, or a national or local ** holding support, or there is **interference.

Third, but have you found that the network can hardly find the shadow of the first, I think the main thing is that the network company is a virtual economy, not a real economy, and the state controls the source of the network company, that is, the network, you must use any network software to use the three major communications (mobile, Unicom, telecommunications), so there is no need to interfere, and the network is not a necessity in the development of necessities, what is the necessities is clothing, food, housing and transportation. Although banks are also a virtual economy, it is necessary to know that human beings must have money and finance to develop into a civilized society, otherwise they must barter. However, the rapid development of the network and the coverage of multiple industries in the development of society does not mean that the state will not interfere in the future.

Don't brag, just acquired the rights to use the FLLA brand in Greater China!

ChemChina spent 7.1 billion yuan to acquire the world's top 500 Italian Pirelli tires, do you know?

Fila was acquired by Anta, and since Fila was acquired by Anta, Anta's revenue has been showing a steady growth trend.

The continuous opening of stores in the core business district shows that a brand is gaining momentum. In fact, the Italian sports brand has indeed become the growth engine of Anta - Anta's sales and net profit have maintained double-digit growth for many consecutive quarters, and the proportion of Fila has been continuously increasing. According to Anta's 2017 interim report, Fila's revenue has reached 20% of the group's.

Due to the good sales performance, the number of Fila stores also maintained a rapid growth. According to ANTA's annual report, as of the end of December 2017, there were 1,086 Fila stores (including Fila Kids) in Greater China, with a target of 1,300 to 1,400 stores in 2018. As of December 2017, the number of ANTA's major brand stores (including ANTA Children's Independent Door Disturbance Code Stores) was 9,467.

Anta's expectations for Fila can also be seen in the growth target it has set for Fila, which will grow by more than 30% from 2020 to 2025, which is higher than the group's double-digit growth target.

From the above, it can be concluded that this is a successful acquisition case.

The relationship between Fila and Anta.

First, Belle bought Philo's trademark in China, and then Anta bought 85% of Belle's shares. It is equivalent to Anta is now the head of Fila in China.

As a fashion sports brand, Fila is no stranger to consumers. Its fashionable and energetic image, novel design, and high-quality products have left a deep impression on everyone.

In the 70s, in order to cooperate with the diversified development, Fila turned to sportswear, and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series, which gradually developed into a model of fashion sports brands and laid the backbone of world-renowned sports brands.

Today, Fila is known worldwide for its elegant and dynamic designs, high-quality materials and first-class tailoring.

01 No rough is volatile.

FILA was not acquired by Anta, which only acquired the rights to operate FILA's trademark in parts of China, not FILA as a company. The Fila brand was founded in Italy in 1926 by the Fila brothers. In 2009, ANTA will acquire the trademark rights and operation of the Italian brand FILA in China.

Founded in 1911 in the small town of Biella, Italy, FILA, a century-old sports fashion brand, is a textile and knitting clothing brand founded by the FILA brothers. In the 70s of the last century, in order to cooperate with the diversified development, FILA turned to sports and sports clothing, and successively developed tennis, golf, fitness rock, skiing, mountaineering, basketball and other series. The FILA brand was first introduced to the Chinese market in September 2005 by Hong Kong Lianya, and in 2006, the first FILA*** opened in Shanghai.

In the second half of 2007, FILA transferred all rights and interests of the FILA brand in China (including Hong Kong and Macau) to Belle International for US$48 million.

After Belle Group acquired the Fila business in the second half of 2007 through the establishment of Full Prospect. Due to Belle International's poor management, FILA's brand influence and high-end image in China are increasingly marginalized.

Relevant financial data show that by the end of 2008, the business not only did not achieve a profit, but a loss of 32.18 million Hong Kong dollars. Due to the difficulty of achieving the initial goal in the short term and the recent economic downturn, Belle decided to sell the Fila business**, and the buyer was Anta Group.

On the evening of August 12, 2009, Anta announced that its wholly-owned subsidiary, Origin, would acquire the FILA China trademark owned by Belle International, and would be responsible for promoting and distributing FILA China trademark products in Chinese mainland, Hong Kong and Macau. Positioned as a high-end sports fashion, FILA China adheres to the brand concept of "Live Your Elegance", subverts the traditional sports image, conveys the same enthusiasm and vitality for a hundred years with Italian elegant style, and has won the reputation of a well-known trademark in China. Therefore, based on the above complaints, it can be seen that FILA was not acquired by Anta, and Anta only acquired the trademark operation rights of FILA in some parts of China, not FILA.

FILA was acquired by Anta, and ANTA's revenue has been growing steadily since FILA was acquired by ANTA.

In fact, the sports brand from Italy has indeed become the growth engine of ANTA - ANTA's sales and net profit have maintained double-digit growth for several quarters, and the proportion of FILA's performance has been increasing. According to Anta's 2017 interim report, FILA's revenue accounted for 20% of the group's revenue.

Due to the good sales performance, the number of fila stores has also maintained rapid growth. According to ANTA's annual report, as of the end of December 2017, there were 1,086 FILA stores in Greater China (including FILA Kids stores), with a target of 1,300 to 1,400 stores in 2018. As of December 2017, the number of ANTA main brand stores (including ANTA children's independent stores) was 9,467.

Anta's expectations for FILA can also be seen from Bibi's growth target, which is that from 2020 to 2025, FILA's growth rate will exceed 30%, which is higher than the group's overall double-digit growth target.

This situation is very normal, a brand is acquired by another brand, basically it will not affect the production and marketing of the acquired brand, unless there is a competitive relationship between the two brands, and there is no competition between Fila and Anta, the sales groups faced by the two are not the same, Anta acquired Fila in order to open the high-end sales market, from this point of view, Fila will only be better and not worse, the second aspect is patriotism, this will not be said, so whoever acquires who will not affect my purchase, That's it!

Will buy, 9 years are Chinese brands were acquired by foreign countries, and now China's acquisition ability has increased significantly, isn't it good? Fila seems to have acquired the Chinese trademark in a few years, and it has been more than ten years now, and the quality has not changed much, it is still very good, especially I like to buy Fila products for children.

Anyway, now I feel that the quality of Adinike is really not as good as that of domestic brands such as Anta 360 Peak, especially the shoes, which can still be worn after washing, and the bottom is not worn out, and they can't be changed when they are tired of wearing, because they are not broken. Adinak vans or something, all kinds of grinding feet and broken bottoms.

Will buy It's an old brand after all.