How to promote the opening of a new store, and how to promote and attract traffic when a new store o

People have the psychology of conformity and greed, give you a trick, make your customers surplus, business is booming, quickly recover costs, and achieve long-term profits.

One, it's free. For membership, the first consumption is free, and the membership threshold should not be too high at the beginning, and it should be set in combination with your own cost.

Second, cashback. Set up a hot model, cheap and affordable, buy today, return the full amount tomorrow, only for three days.

Through these two methods, attract customers, quickly drain traffic, I believe that there must be a long queue at your door, and then find a way to lock customers for a long time.

First of all, build a community, scan, enjoy 20% off, regularly update products, and release new products with your own preferential activities.

Secondly, old customers introduce new customers, you can enjoy a free order, and you can receive a beautiful gift, just control the cost.

Finally, introduce a certain number of customers, you can enjoy cashback discounts, and then achieve the effect of rapid fission of customers.

First of all, if your new store is opened near the community, then you must carry out a preliminary publicity in the community, because no matter what, the customers in the community are huge, so only by doing a good job in the publicity of the community, the source of customers can be large.

It is best to communicate with the property management of the community before the opening, and set up a small booth in the community to promote your new store, and you can distribute some flyers or prepare some small gifts for the people in the community on the small booth, so that everyone can support the opening of your new store.

The leaflet must clearly explain the specific content. For example, the name of the store, the specific location of the store, the content sold in the store, the time of opening, the preferential activities that will be held at the opening, etc., must be concise and clear, not too complicated.

In addition to publicity in nearby communities, it can also be promoted through **. Now the influence of ** is very large, and the publicity intensity is also very large, so it is enough to ask a local famous ** to do publicity, of course, to do publicity in advance.

In this self-leading era, it is also possible to do propaganda through the Internet. It can be promoted to the people around you through WeChat Moments, Weibo or other ways, so that everyone can broaden their popularity and increase their customer base.

By promoting their own new store opening method can not be too ordinary, to be novel, so as to attract the attention of others, if it is too mediocre, others may forget at a glance, can not achieve the expected effect.

In addition to the above publicity methods, there are many other ways to publicize the opening, such as inviting a wave of gongs and drums to be lively at the entrance of the store on the opening day to attract customers.

1. Push and distribute flyers.

The indispensable means of promoting the opening of physical stores is to push and distribute flyers, which is simple and easy to operate, and the effect is also the most obvious. But it should be noted that the flyer should be designed well and put more thought into it, otherwise it will be the fate of going into the trash. The old-fashioned method works well, and that's what makes it great.

2. Put up posters.

Put up the poster in the most prominent position of the store and vigorously promote your characteristics and what are the benefits during the opening of the store. In the same way, the design of the poster should also be good-looking, attractive, and leave a good impression on everyone.

3. Circle of friends promotion.

Presumably, everyone has seen such a promotion message in their circle of friends, how many likes reach, you can receive gifts on the opening day, or ** article to the circle of friends, you can receive gifts. The vast majority of this is a way to promote the opening of new stores, and we can do the same. The form of the hair circle can be ** collection of likes, article collection of likes, and the form is not limited.

This method can play a role in passing ten, ten passing hundreds, and the effect is very good, but it is a bit of a gift.

4. Relatives and friends come to cheer.

There's a term in economics called the herd effect, and places with a lot of people tend to attract more attention. On the opening day, remember to notify your family and friends to "join in the fun", in order to prevent the store from being cold, get off to a good start, and please a good meaning. At the same time, when there are many people in the store, passers-by A and passer-by B will be curious when they see it, and then they will also enter the store to see the excitement, and there will be a deal if they are popular.

5. The event is the home field.

When a new store opens, activities are indispensable, and this is the most important factor for others to come. Discounts, opening gifts, gifts, customer WeChat, sharing gifts to encourage customers, sharing through the customer's circle of friends, making your customer group larger, etc., the form is not limited, can be used. You can grasp the cost yourself.

6. Drainage products.

Be sure to come up with an ultra-low-priced product to make a drainage product, vigorously promote it, and put it in the innermost part of the store. This can not only bring a lot of popularity to the new store, but also drive other consumption, killing two birds with one stone. This method is suitable for all industries, and often supermarkets are the most effective.

1. A variety of publicity methods combined publicity.

Before opening, information such as the opening time and special events of the store can be communicated to customers by posting a notice at the entrance of the store. On the day of the opening, hang a conspicuous banner, arch, etc. at the door, and invite related performance teams to perform. And you can print some leaflets and advertising posters to attract customers to the store.

Publicity in a variety of ways can enhance the publicity effect, gather popularity, increase the popularity of the store, and is a good way to increase sales for new store openings.

2. Arrange the store and attract customers to enter the store.

Signs and missing signs can be made generous and eye-catching, and the goods in the store can be reasonably placed, so that the goods are classified in an orderly and neat manner, so that the store looks refreshing and bright; Answer the questions of customers who enter the store on the spot, so as to establish the image of the store's purchase channels and the genuine goods. Create a good image of the store to attract customers and arouse people's desire to shop.

3. Characteristic services: intimate care for customers.

For example, a small neighborhood store can provide additional services, such as shoe shiners, pumps, etc., for customers to use for free. In short, the more preferential measures the merchant has, the more opportunities the newly opened store will impress customers, and pay attention to adding special service items.