How to promote the new opening of the store, and how to promote the drainage of the new store openin

1. Push and distribute flyers.

The indispensable means of promoting the opening of physical stores is to push and distribute flyers, which is simple and easy to operate, and the effect is also the most obvious. But it should be noted that the flyer should be designed well and put more thought into it, otherwise it will be the fate of going into the trash. The old-fashioned method works well, and that's what makes it great.

2. Put up posters.

Put up the poster in the most prominent position of the store and vigorously promote your characteristics and what are the benefits during the opening of the store. In the same way, the design of the poster should also be good-looking, attractive, and leave a good impression on everyone.

3. Circle of friends promotion.

Presumably, everyone has seen such a promotion message in their circle of friends, how many likes reach, you can receive gifts on the opening day, or ** article to the circle of friends, you can receive gifts. The vast majority of this is a way to promote the opening of new stores, and we can do the same. The form of the hair circle can be ** collection of likes, article collection of likes, and the form is not limited.

This method can play a role in passing ten, ten passing hundreds, and the effect is very good, but it is a bit of a gift.

4. Relatives and friends come to cheer.

There's a term in economics called the herd effect, and places with a lot of people tend to attract more attention. On the opening day, remember to notify your family and friends to "join in the fun", in order to prevent the store from being cold, get off to a good start, and please a good meaning. At the same time, when there are many people in the store, passers-by A and passer-by B will be curious when they see it, and then they will also enter the store to see the excitement, and there will be a deal if they are popular.

5. The event is the home field.

When a new store opens, activities are indispensable, and this is the most important factor for others to come. Discounts, opening gifts, gifts, customer WeChat, sharing gifts to encourage customers, sharing through the customer's circle of friends, making your customer group larger, etc., the form is not limited, can be used. You can grasp the cost yourself.

6. Drainage products.

Be sure to come up with an ultra-low-priced product to make a drainage product, vigorously promote it, and put it in the innermost part of the store. This can not only bring a lot of popularity to the new store, but also drive other consumption, killing two birds with one stone. This method is suitable for all industries, and often supermarkets are the most effective.

1. Opening of the big reward.

Generally, when a new store opens, there will be some opening activities, and some firecrackers can be set off to attract people's attention. Then within a few days of opening or within a week, all products will be discounted by 20% (this can be set according to the specific product). All in all, it's open to do some preferential activities.

2. Printing and distributing leaflets.

The store has opened, and everyone doesn't know it, so you can print some flyers and distribute them at intersections, neighborhoods, etc., so that everyone knows about their store.

3. Outdoor advertising.

Now that WeChat Moments is so popular, using WeChat to promote stores is also a good way. You can do a scan code ** courteous activity, there was a fruit seller before, as long as you scan the code ** to send an orange, you can learn from it.

This can be joined to some local groups, and then contact the group owner, and then send the store's event ads (if you don't contact the group owner, you may be flown out).

6. Acquaintance publicity.

This depends on connections, and it is also a good way to promote your store by letting friends bring their friends to patronize your store.

First, consider the capacity of the store. An influx of people, but a lack of capacity, can seriously affect the experience in the end.

Second, consider the cost. For many products with a relatively high unit price, the free method may not be suitable.

Third, be confident in your products and services. Customers will come back the first time they eat it, and if the product is not good enough, then free is equivalent to turning the customer away.

For example, on the first day of opening, all the rice noodles in the store are free, but after most people enter the store, it is impossible to eat only one bowl of rice noodles, because a bowl of rice noodles is not enough, so they have to order some staple foods or ask for a drink.

Determine the promotion focus according to the industry characteristics of the store.

Before doing promotion, it is necessary to determine the characteristics of your store industry type, such as catering or some practical tools, and customers are more from impromptu intentions or clear needs. Based on this, determining whether the promotion of the communication is biased towards the general or the specific – for example, a large print advertisement of great value may be necessary for the former and a relative waste of money for the latter.

2.Determine the promotion strategy based on the social and lifestyle characteristics of the local market group.

If it is a first- or second-tier city, people may pay more attention to added value such as quality of life and consumer experience, even if they are not operating in these areas, they will work in places with relatively good reading literacy foundations such as Douban and Zhihu.

3.Control the details of the promotion independently to avoid mistakes.

Some operators will find someone to outsource the promotion, but they don't ask. This situation can easily lead to mistakes and inaccuracies in publicity, which not only damages the effectiveness of publicity, but even leads to risks and accidents. Therefore, even if you hire a professional service, you must have people follow up and pay attention at all times.

To a certain extent, if you choose to promote from the ** public account, you are registering a platform account by yourself, which can control the details of the direction to the greatest extent.

4.Take the initiative to operate online and establish your own private domain of fans.

Now that the technology and information are developed, the threshold for establishing a fan circle is low, and the establishment and operation can continue to form the fission effect of propaganda and spontaneous publicity. If it is a restaurant or a store that prefers experiential life consumption, you can combine the initial discount and activities with the addition and establishment of fan groups and fan accounts to promote each other and spontaneously publicize.

5.Select the appropriate platform and service, and combine the above thinking for operational practice.

A good platform can make the propaganda work twice as effective with half the effort. Offline publicity and promotion is important, but as Douyin penetrates into second- and third-tier cities, search is strong under the influence of the epidemic**, and it is very important to establish an official position to actively promote the façade image, and it will also have a good effect.

Especially today, these two platforms can give full play to the advantages of intra-city tags and geo-positioning, from search and drainage to interest-oriented life sharing on Douyin, which are also very helpful for physical store operations. If its enterprise authentication service is opened, it can further strengthen the nearby traffic and official navigation, making it easier for online promotion to convert into offline consumption and business. And the cost is not large, suitable for small shops and new stores to promote.

Business operations must be based on the experience of predecessors and keep pace with the times.

The promotion methods for the opening of the new store include: local promotion, posters, opening gifts, Internet promotion, and holiday publicity.

1. Push and communicate

Increase popularity by handing out promotional leaflets or brochures. Leaflets are the most traditional, cheapest, easiest and most effective way to promote. By distributing leaflets, it can effectively play a role in promoting in a small area.

2. Put up posters.

Make a variety of advertisements, such as special store advertisements, poster advertisements, neon light advertisements, etc., and use advertisements to vigorously promote the characteristics of your store and attract customers to come to consume.

3. Opening gifts

Enter the store to prepare for the wild consumption of gifts, customer WeChat**, share gifts, encourage customers**, through the customer's circle of friends to share, so that your customer base is larger. We need to induce customers to share, and let regular customers introduce you to customers.

4. Internet promotion and publicity

We all know that now is the era of the Internet, now everyone has a mobile phone, and the mobile Internet is one of the many promotions, such as WeChat public platform, Weibo, local information and other channels with a relatively large amount of publicity and opening, to help consumers accurately understand the opening time and address, discounts, etc.

5. Publicity on holidays

On the first day of opening, no matter what the sales are, there must be a lively atmosphere in the store. In this era of social networks, people's herd mentality is even more unmistakable. If you look at the fact that there are a lot of people in this bakery, then it will also attract more people to enter the imitation hand shouting shop.

Summary. The use of methods such as handing out flyers and small gifts to directly invite passers-by is a common implementation method for new store openings, and although the method is relatively old-fashioned, the effect is still significant. However, the implementation of the local push method, the planning of flyers and small gifts will directly affect the conversion rate of passers-by entering the store.

Hello dear<>

Hello. The opening of a new physical store can be promoted in the following ways.

The use of leaflets, small gifts and other methods to directly invite passers-by is a common implementation method for the opening of new stores, although the method is relatively old-fashioned, but the effect is still significant. However, the implementation of the cover excavation method by the ground push method, the planning of flyers and small gifts will directly affect the conversion rate of passers-by entering the store.

How to push the name of the store to the factory, online implementation is also a commonly used method for new store openings. The simplest thing is to send the news of the opening of the new store on platforms such as Moments and Tieba on the store owner, staff and other platforms.

If you can set up a picture of the circle of friends and get xx likes, you can enjoy preferential discounts or gifts in the store, which can quickly improve the ** rate of the new store.

Is Tieba a software?

It is also necessary to set up some new store opening discounts accordingly. When a new store opens, no customers know the quality of the products in the store or the service, so one of the ways to attract customers into the store is to dig for benefits, if passers-by can clearly feel the benefits and advantages of the in-store activities, they can attract consumers to enter the store.

Okay thank you. Dear, if there are no other questions, please give a thumbs up<>