What do you think about Alibaba s trademark case?

Zhengpu Technology: Alibaba was not established when we applied.

Shi Hailong said that Zhengpu Technology applied for the registration of "Alibaba Alibaba" on May 14, 1999, and Alibaba was established in Hangzhou on September 9, 1999. Alibaba, he said, applied in 2000. After a long wait, Zhengpu Technology finally obtained the trademark registration certificate on October 19, 2007.

Compared with Alibaba, we are indeed weak, whether it is in the previous lawsuits, ** propaganda and the war of words between the two sides, we do not have any advantage. Moreover, there has never been any head-to-head negotiations with Alibaba before, which is also a manifestation of Alibaba's very strong and very bullish. Shi said, "Since it is a lawsuit, there must be risks, and if we fail this time, we will stick to it to the end."

We will have to wait and see what will happen to the further trial in the future. As for the details of the other lawsuits, it is difficult to disclose them at this time. ”

In lawyer Yu Siying, the reporter got a clear timetable of the grievances between the two parties: in 1999, Zhengpu Technology filed an application for the Alibaba trademark, and subsequently, Alibaba objected, arguing that they preemptively registered the well-known trademarks of others, because Alibaba began to operate its ** in 1998, so the Trademark Office recognized Alibaba's reasons, and in 2002, Zhengpu Technology's trademark application was revoked. Zhengpu Technology continued to apply for review by the Trademark Board; In 2005, the Trademark Board issued a ruling upholding the Trademark Office's ruling.

However, this was not the final trial, and Zhengpu Technology filed a lawsuit against the Trademark Committee in the Beijing No. 1 Intermediate People's Court in early 2006, and found that the reconsideration ruling was erroneous and was rejected by the court. In the same year, Zhengpu Technology went to the Beijing High Court for the second instance, and the second instance also upheld the ruling of the Trademark Office.

She also stressed that Alibaba has the first company and then the company. According to the "History and Restructuring" section of the Alibaba Prospectus, "The Company's first online marketplace, Alibaba**, was launched in December 1998.

This ** was originally to provide commercial bulletin board services and publish information on buying and selling opportunities. In June 1999, Jack Ma, the founder and chairman of the board of directors of the Company, and 18 other founders established Alibaba Group, the parent company. ”

Alarm Bells for Internet Trademark Protection!

Now it's too powerful to plagiarize other people's works!

First of all, in this era of rampant copycats, in order to avoid unnecessary trouble, tooIn order to protect their intellectual property rights。Alibaba has registered a series of trademarks such as Ali Grandma and Ali Brother to ensure that its brand is not imitated, and also to avoid consumers from misunderstanding their own products due to the purchase of copycat products.

Secondly, Alibaba is very reliable in the eyes of our modern consumers. And if there is Ali Moumou, consumers will first associate Alibaba with Ma Yun, and if Ali Moumou's quality is not good, then even Alibaba will be affected. So Alibaba registered this series of Alima, grandma, grandpa, etc., actuallyis a commercial strategy

In addition, if you mention Alibaba, Alimama, Ali Grandma, etc., everyone will first think of this as a family business. Therefore, if Alibaba has other business plans in the future, it can use Alibaba's fame to develop Ali Moumou, so that even the new Ali Moumou can quickly become popular with Alibaba.

All in all, Alibaba has registered a series of trademarks named after Alibaba. It is all to protect their own intellectual property issues, and also to avoid allowing some unscrupulous businesses to deceive consumers. Therefore, it is very important for an enterprise to do a good job in the protection of its own trademark.