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Anonymous users2024-02-16Here are some of the brands that are on the same level as Atour (Atelier Cologne):
1.Atelier Cologne: also from France, a professional perfume brand, its products are known for their high quality, naturalness and elegance.
2.Moschino: Italian fashion brand known for designing humorous, avant-garde and unique fashion clothing.
3.Coty: A global cosmetics and fragrance manufacturer with a number of high-end brands such as Calvin Klein, Estee Lauder, and others.
4.Dior: French luxury brand, known for haute couture, perfumes, accessories and cosmetics.
5.Chanel: French luxury brand, also known for haute couture, perfumes, accessories and cosmetics.
6.Hermès: French luxury brand known for making fine leather goods, perfumes, accessories and cosmetics.
7.Gucci: Italian luxury brand known for designing high-end fashion, fragrances, accessories and cosmetics.
8.Fendi: Italian luxury brand known for designing high-end fashion, perfumes, accessories and cosmetics.
These brands all have their own unique characteristics and positioning, and consumers can choose according to their preferences and needs.
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Anonymous users2024-02-15Vienna Hotel, JI Hotel, Star Journey Hotel and more.
Atour Hotel. It is not a star-rated hotel, but it belongs to the mid-to-high-end grade hotel. Atour Hotel Atour Hotel is a humanistic hotel with the theme of reading and photography.
It was founded in 2013, and currently 200 hotels have opened across the country, and 300 stores are still in the pipeline.
Atour Hotel is committed to creating an accommodation brand and forming a way of life, which can enable guests to obtain a comfortable accommodation environment and a relaxed living space through high-quality hotel facilities, books, and insights during the tense and tired business trip.
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Anonymous users2024-02-14The main differences between Atour S and Atour are: different product positioning, different suitable locations, different benefit outputs, and different restaurant areas.
Atour takes the theme of reading and photography as the starting point, and the customer group is positioned in the post-70s, post-80s and post-90s, emphasizing the quiet cultural atmosphere, and does not necessarily hold reading and photography sharing activities; Atour S Hotel customers are positioned as post-85s and post-90s young people with a certain amount of spending power, and this group prefers things with personality and a sense of design.
Atour is mainly the core business district of first- to fourth-tier cities; Atour S Hotel is mainly the core business district of first-tier cities and provincial capitals, and Atour S Hotel is more expensive than Atour S Hotel. Atour's restaurant is set up separately of 200 square meters, mainly serving hotel guests; Atour S Hotel, together with the first floor of Zipai, does not set up separately, and introduces hand-poured coffee, beer and other beverages, in addition to serving hotel guests, it is also sold to the outside world to increase revenue.
Atour's peace of mind project:
Atour Group has upgraded the "Peace of Mind Project" to 475 stores across the country, providing a full range of reassuring services around the 24 touchpoints from check-in to check-out and departure. In the nearly two years since the project was promoted in Atour stores, more than 70% of the hotels have passed the safety certification.
The peace of mind project mainly provides the basic guarantee of peace of mind in the consumables: disposable peace of mind cups, disposable rags, bathrobe airtight and fully sealed bag packaging, alcohol cotton pads, guest supplies one guest and one change, tableware disinfection and so on. What is particularly important is that the Quenian store that joins the peace of mind project needs to add a "conscience ambassador" position, and a special person is responsible for the cleaning and disinfection of teacups, water cups and other supplies that customers are most concerned about.
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Anonymous users2024-02-13Atour S and Atour are both brands under the banner of Atour Hotel Group, but their positioning and service are different.
Atour is the flagship brand of Atour Hotel Group, positioning Conghu as a "high-quality, cost-effective" business hotel brand, mainly for business people and young independent tourists. Atour is known for its comfortable sleeping experience, intelligent room facilities and personalized service.
Atour S is a new serviced apartment brand launched by Atour Hotel Group, positioned as a "home away from home", mainly for long-term guests, providing a comfortable living environment and convenient service facilities to meet the living and working needs of guests. Atour S rooms are relatively large in size and equipped with separate living room and kitchen facilities to meet guests' self-cooking needs.
In general, Atour is a business hotel brand, mainly for business people and independent travelers; Atour S is a serviced apartment brand, which is mainly aimed at long-term guests.
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Anonymous users2024-02-121. Product positioningAtour. Taking the theme of reading and photography as the starting point, the customer group is positioned in the post-70s and post-80s.
and the post-90s, more emphasis is placed on a quiet cultural atmosphere, and reading and photography sharing activities are not necessarily held.
2. Suitable locationAtour is mainly a first-tier to fourth-tier city.
the core business district; Atour Qingju is mainly a first-tier city.
and the core business district of the provincial capital.
3. Restaurant areaAtour's restaurant is set up separately of 200 square meters, mainly serving hotel guests; Together with the 1st floor, Atour Light Residence is not set up separately and introduces pour-over coffee.
Beer and other beverages are not only served to hotel guests, but also sold to the outside world to increase revenue.
Brand logo: Flowers bloom in all seasons, smile and welcome guests.
Modeling: consists of 22 small flowers and one deformed"a"Constitute.
22 small flowers, both like flowers and clouds, clustered together and vigorous.
22 small flowers, with four colors, symbolizing spring, summer, autumn and winter.
The four seasons. Morph of the English alphabet"a"Like a smiling face.
Meaning: Flowers bloom in all seasons, smiling and welcoming guests.
Color: Atour's logo is divided into two types: color and solid color.
The colorful logo, four colors, full of vitality and joy.
The green logo is natural, fresh, and the signature color of Atour.
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Anonymous users2024-02-11Summary. Hello, dear <>
According to the questions you provide, we will answer the following for you: Hello, Atour Hotel is a well-known hotel brand in China, which belongs to the brand of Atour Hotel Management. Atour Hotel was established in 2014 and is headquartered in Beijing, China.
The company is a high-end hotel management company with independent intellectual property rights, and is committed to providing customers with high-quality, personalized hotel services.
Atour Hotel is a brand of which group.
Hello, dear <>
According to the questions you provide, we will answer the following for you: Hello, Atour Hotel is a well-known brand of Mabi Hotel in China, which belongs to the brand of Atour Hotel Management. Atour Hotel was established in 2014 and is headquartered in Beijing, China.
The company is a high-end hotel management company with independent intellectual property rights, and is committed to providing customers with high-quality and personalized hotel services.
Hello, dear <>
Based on the questions you provide, we will answer the following for you: Atour Hotel is characterized by the combination of modern art and hotel design to create a unique hotel space. The design of the hotel rooms is unique and can meet the needs of different customers.
At the same time, Atour Hotel also provides high-quality catering, conference, entertainment and other services to create a comprehensive high-quality life experience for customers. In general, Atour Hotel is a hotel brand integrating high quality, personalization and modern art, which belongs to the brand of Atour Hotel Management.
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Anonymous users2024-02-10Summary. Dear, Atour Hotel is a brand of Atour Group. Founded on February 17, 2013, relying on the accommodation (hotel, apartment) industry, Atour is an innovative enterprise integrating culture, technology and new consumption, and comprehensively developing e-commerce, tourism, finance and other industries.
Atour Group's hotel brands include: Atour Hotel, Atour Light House, Atour S Hotel, Sa He, etc., providing guests with travel, e-commerce, **, sports and other life experience services based on accommodation.
Atour Hotel is a Hongnai brand under Atour Group. Founded on February 17, 2013, relying on the accommodation (hotel, apartment) industry, Atour is an innovative enterprise integrating culture, technology and new consumption, and comprehensively developing e-commerce, tourism, finance and other industries. Atour Group's hotel brands include:
Atour Hotel, Atour Light House, Atour S Wine Wu Tan Store, Sa He, and provide guests with life experience services such as travel, e-commerce, **, and sports in the context of accommodation.
Kissing, knowledge expansion: Atour Hotel lifestyle brand Atour Group adheres to the product philosophy of "Humanities, Warmth and Fun", relying on the accommodation (hotel, apartment) industry, from operating rooms to operating spaces to operating people, and is committed to creating a new high-quality life entrance. Atour has grown into a lifestyle brand integrating new accommodation, new culture and new consumption.
Atour's hotel brands include missing keys: Atour Hotel, Atour Light House, Atour S Hotel, Zhotel, Sahe and as of August 3, 2020, Atour Huimingqiao has opened 583 stores, distributed in 174 cities, serving more than 20 million Atour members, of which Huairan has the largest scale share in the high-end market. With the gradual growth of Atour Hotel's territory, Atour's position in the domestic hotel industry has also been further enhanced.
According to the "2018 China Hotel Chain Development and Investment Report" released by the China Hotel Association, in the 2018 list of the top 10 high-end brand scale of China's chain hotels, Atour ranked first in the list by virtue of the absolute advantage of the number of stores and rooms. <>
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