What are the seven forms of advertising objectives? Advertising can be divided from the purpose of w

Advertising objectives. 1) Increase the visibility and awareness of the product.

2) Strengthen the public's impression of enterprises and commodity brands.

3) The named purchase rate of the brand by the consumer.

4) Maintain and expand the market share of advertising brands.

5) Disseminate information about enterprises and products, business operations and services to the public.

6) Strengthen the promotion of new products, popularize the knowledge of new products, and introduce the uniqueness of new products.

7) Correct the public's cognitive bias of enterprises and brands, and eliminate sales obstacles.

8) Improve the reputation of the enterprise and establish a good image of the enterprise.

9) For the target market that is difficult to reach for a while, carry out advertising in advance.

10) Carry out exemplary advertising at the sales site to prompt consumers to shorten the decision-making process and generate direct purchase behavior.

11) Increase the continuity of product use, maintain market sales rate or increase product sales through advertising.

12) Persuade potential consumers to visit the sales site or exhibition and publicity places to improve their awareness of the product and enhance their confidence in purchasing.

13) Expand the influence and create momentum through advertising, and encourage the morale of the company's salesmen to improve the enthusiasm and creativity of the work.

14) Create a market and tap potential market targets.

15) Create popularity and promote the development of social and cultural trends.

Wiseke's, right? Choosing Advertising?

Advertising can be divided into profit-making advertising and non-profit-making advertising in terms of purpose.

For-profit advertising is commercial advertising, also known as economic advertising, which is for the ultimate purpose of profit, and it carries commercial information related to promoting commodity sales and enhancing corporate image.

Non-profit advertising refers to non-commercial advertising, also known as non-economic advertising, which refers to public service advertisements and cultural advertisements other than economic advertisements.

Public service advertisements are advertisements of a pure public welfare nature that promote social morality, charities, environmental protection, etc.; Cultural advertising, such as the promotion of the city's image to promote the Olympic Games, etc., this kind of advertising is based on the promotion of culture and spirit, but at the same time, in this fast-growing society, it has brought some commercial colors to a certain extent.

The classification of advertisements can be divided into:

1. According to the content of advertising, it can be divided into product advertising, brand advertising, concept advertising, and public service advertising.

2. According to the purpose of advertising, it can be divided into informing advertising, ** advertising, image advertising, suggestion advertising, public service advertising, and promotion advertising.

3. According to the strategy of advertising, it can be divided into single advertisement, series advertisement, centralized advertisement, repeated advertisement, marketing advertisement, comparative advertisement, and persuasive advertisement.

4. According to the communication medium of advertising, it can be divided into newspaper advertising, magazine advertising, television advertising, film advertising, network advertising, packaging advertising, radio advertising, poster advertising, POP advertising, traffic advertising, direct mail advertising, car body advertising, ticket advertising, and lunch box advertising.

5. According to the expression methods of advertising, it can be divided into image advertising, text design advertising, humorous advertising, portrait advertising, and audio-visual advertising.

6. According to the scope of advertising, it can be divided into international advertising, national advertising, local advertising and regional advertising.

7. According to the communication object of advertising, it can be divided into consumer advertising and corporate advertising.

17. According to the main body of advertising, it can be divided into general advertising and retail advertising.

The above content refers to: Encyclopedia - Advertising Classification.

The six forms of advertising are:

1. Display:

Internet display advertising is very diverse. It can be seen in the mini game, on Weibo, WeChat and other social software, and there is also a display advertising platform, called Alliance. There are millions of ** on the Internet that are members of the alliance system, and now there are more popular DSP advertising, programmatic buying of advertising, and ** advertising, which also belong to the branch of display advertising.

2. Knowledge: Encyclopedia, Zhihu, Know.

Knowledge is a part of social marketing, and it has an authority that cannot be banned. After reading 10 questions and answers, you will basically understand what the answer to the question is. The operation brought by knowledge platforms to advertisers is often more diversified, and the so-called diversification refers to the fact that the promotion form of knowledge platforms is more about content operation and farming.

For example, if a company wants to promote a skin care product, it can create a Zhihu question, and then use another question to spread the brand information on the knowledge platform. It often doesn't require large advertising consumption and investment, and the channel effect is twice as effective with half the effort. Encyclopedia, users will read the introduction of the encyclopedia when they want a brand.

The encyclopedia introduction is relatively fair no matter what.

3. Native in-feed advertising.

Statistics on the three most common things users use on touchscreen smartphones: % instant messaging, WeChat is used very frequently, % search, % news reading. In the process of reading the news, I will swipe through all kinds of information streams.

It can be seen that information flow is a unique form of advertising in the mobile Internet era.

Search advertising is different from any other kind of advertising form, most of the advertising forms are actively pushed to users by advertisers, and search advertising is an advertisement that is displayed after users actively search, which is its biggest feature.

5. Activities: LBS, content marketing, AR VR AI, AR augmented reality technology.

AR augmented reality technology can also be applied in the field of Internet platforms or mobile Internet platforms. Face technology can also have some cooperation and play in the field of marketing.

6. Social: word-of-mouth marketing.

The core point of word-of-mouth marketing is to find a breaking point, and the so-called breaking point is the impulse to take the initiative to share after seeing an advertisement. When we see an advertisement, there is an impulse to **, and the point that generates this impulse is the explosion point of word-of-mouth marketing. If there is no way to produce this point well in social word-of-mouth marketing, it may not be considered a successful social word-of-mouth marketing.

Each advertisement is changed according to different marketing, only to find the right breakthrough point, and then the combination of quality and efficiency, you will always get the most suitable marketing advertisement.

Ads can be divided into ads and non-ads.

The media method refers to the use of advertising media means, such as newspapers, television, etc., to launch advertisements and enable the implementation of advertising strategies. The so-called non-media strategy refers to the direct launch of propaganda advertisements without the need to use newspapers, television and other advertising media to enable the implementation of advertising strategies. Non-media and media methods are both advertising methods, both are means of implementing the training advertising strategy, so they complement each other in terms of advertising information dissemination.

To put it simply, there are two main types of advertising: one is active communication and the other is passive communication, active communication should consider the user's information mode, passive communication should consider the user's living space, of which active information communication is native advertising.

Native advertising emphasizes the user's independent choice, respects the user's subjective initiative, identifies with the user's interests and values and serves it, and opposes strengthening a certain value or business intention to the user.

Taking building advertising as an example, this kind of advertising spreads in the user's life circle, and the best way to communicate is to combine the current hot spots in life to spread to users in easy-to-understand language. For advertising and marketing, if the relevant personnel can combine the content and form of native advertising, online and offline, advertising marketing can achieve excellent results.

Summary. Hello friend<>

1.Text ads: Text ads are typically in the form of phrases, headlines, taglines or slogans.

Advertising is a form of advertising that conveys information through advertising. They can be displayed in the form of like**, illustrations, or graphic designs, and are commonly found in print and electronic advertising. 3.

An interactive ad is a type of ad that engages the viewer.

Six forms of advertising.

At. Is Xuxiao's advertising communication deceptive?

Hello friend<>

1.Text ads: Text ads are typically in the form of phrases, headlines, taglines or slogans.

**Advertising is a form of advertising that conveys information through grinding and talking**. They can be displayed in the form of like**, illustration or graphic design, and are commonly found in print and electronic advertising. 3.

An interactive ad is a type of ad that engages the viewer.

Hello friend Xuxiao advertising communication is not a lie.

Xuxiao's advertising communication is legal and compliant.

Wouldn't this be like money laundering in law?

TV Commercial: One of the most effective forms of advertising out there. Usually present in the commercial breaks of TV shows.

Advertisements published in newspapers, magazines and catalogs. Outdoor advertising: Advertising formats that use outdoor billboards, bus ride ads, etc.

Direct advertising: For example, flyers, coupons, etc., which are sent directly to the target customer group.

Hello friend won't.

Xuxiao Advertising Communication is a company focusing on digital marketing, providing a full range of digital marketing solutions, including search engine optimization (SEO), search engine marketing (SEM), social advertising, email marketing, content marketing, construction, data analysis and other services. Its goal is to help customers get more traffic and conversion rates through digital marketing, and increase brand dispersal influence and market share. With a professional team and mature management experience, we are able to tailor digital marketing solutions for customers and provide continuous optimization and analysis reports.

At the same time, they also focus on customer relationships, maintain good cooperative relations with customers, and provide customers with high-quality service and support. In short, Xuxiao Advertising Communication is a professional digital marketing company, committed to providing customers with a full range of digital marketing solutions, helping customers to obtain more business opportunities and competitive advantages in the digital era.

Isn't that easy to make money?

Hello friend, yes, but it is legal and compliant.

Anyway, all the businesses that come up are businesses, and Xuxiao advertising is a kind of digital marketing company.

Hello friend: Yes.