How to conduct market research in the furniture industry? 60

4. Investigation.

The survey refers to the investigation of the market of similar products related to the company, and its role is to understand their own advantages and disadvantages through comparison, and make timely adjustments.

5. Survey of aggregate demand.

The investigation of the aggregate demand situation is conducive to the enterprise to further understand the market and understand the market potential and crisis of the company's products. Better grasp the market opportunities, timely adjustment of strategy and tactics, so as to take precautions, grasp the opportunity, and be invincible.

6. Survey of best-selling products.

Even if it is a best-selling product, it is not possible to be blindly optimistic, but to find problems as soon as possible and discover potential market crises; It is necessary to understand the slight changes in the market of best-selling products through market research; It is necessary to grasp the movements of the opponent in a timely manner; to understand the possibility of substitutes or alternative materials; It is necessary to change the strategy in a timely manner; Stay on top of the initiative.

7. Customer credit investigation.

Through the investigation of customer credit, we can take the initiative in marketing work, better carry out sales work, and prevent bad debts, dead debts and undue losses to the enterprise.

8. Basic requirements for research work.

1. Arrange the research route before the investigation.

2. Conduct research on important stores or stores along the route along the nearest or most scientific route.

3. Fill in the research records.

4. Keenly find the problem, and write the content that is not on the table into the remarks column.

5. Issues closely related to the company should be in-depth.

6. Carry out as planned, pay special attention to the overall picture and macro grasp of the store, and try not to waste time on the details.

7. Fill in the relevant numbers, pay attention to the general accuracy, the combination of thickness.

8. Important issues should be paid special attention to and reported in detail.

9. After the completion of the research work every day, carefully fill in the "Research and Analysis Form".

10. The researchers in each city should gather once a day (at least 2 days) to report their work, exchange experiences, and listen to instructions.

11. Complete the work tasks conscientiously, in principle, when the first store in the research plan is open for business, it should arrive at the store.

First of all, it is necessary to understand the population, administrative division, historical heritage, per capita income, class, etc. of the city to understand the overall situation of the target market.

Secondly, it is necessary to conduct targeted research on the target consumers who can afford the product and the quasi-target consumers who are likely to grow into the most affordable products; It mainly involves its previous concept of furniture, its attitude towards high-end furniture, the family's previous consumption experience and a series of tests on its own product concept, appearance, etc. Distinguish between quantitative and qualitative research.

Qualitative research: 1. Mainly for the in-depth purchase experience of target consumers and the excavation of the functional demands of high-end furniture, 2. Mainly for the dealers or manufacturers of the city's naturally formed high-end furniture brands or stores, mainly from the perspective of sellers to observe the potential market of the city.

Quantitative research is focused on consumers.

Finally, collation of in-depth interview results and quantitative data mining. Find the basis for entering the market or the reasons for not entering the market.

Professional market research company Chengkai Research.

The link is the furniture furnishings industry analysis report, please check it out.