How is KFC responding to this advertising crisis?

KFC, founded in 1952, is a multinational chain restaurant, but also the world's second largest fast food and the largest fried chicken chain enterprises, mainly fried chicken, hamburgers, fries, egg tarts, soft drinks and other Western-style fast food, since the establishment of KFC, continue to launch new products, all kinds of advertising is also varied, KFC has entered China for more than 30 years, has become people's first choice for fast food.

Every year, KFC will release a large number of new products**, no matter where you are, you can see advertisements about KFC, KFC focuses on convenience, fast and low price, and has been adhering to the purpose of integrating into life in China for many years, KFC has also gained a firm foothold in China. With the rise of KFC, a large number of fast food began to sprout, the first is McDonald's, McDonald's entered China in 1990, and KFC is the same, are the main fried chicken, hamburgers and fries and other fast food, bringing a lot of convenience to people's work and life.

KFC will select some celebrities every year as its own advertising spokesperson, Lu Han, Xue Zhiqian, TFBOYS, Zero-G men's group, Zhou Dongyu, Zhu Yilong and many other big-name stars have received endorsements, following Lu Han, in just 2 years, KFC can be said to be out of control in choosing spokespersons, from Huang Bo to Huang Zitao; from Wang Yuan to Zhou Dongyu; From Zhu Yilong to Wang Junkai, and then to Wang Yibo, the first spokesperson in 2020, KFC has become a well-deserved traffic harvester. In terms of spokespersons, KFC is not sloppy at all, and has also co-branded with China Geographic.

On August 1st, to celebrate the Emancipation Day of the Black Slaves in the Caribbean country of Trinidad and Toba, the local KFC chain released a new advertising copy, and the new advertiser promoted the classic fried chicken food. It can be seen on the screen that it is a chicken leg that is fried to a golden brown; And the projection on the wall not far away is a classic symbol of "black power": a fist raised upwards and clenched.

At the top of the screen is also written "Happy Liberation Day". Some netizens claimed: "What better way to commemorate Emancipation Day than comparing a fist that symbolizes the strength of a black man to a fried chicken leg?"

Some netizens believe that loving fried chicken is one of the inherent prejudices against black people, and some people bluntly said: "This is the most discriminatory advertisement I have ever seen." KFC found that the wind was unfavorable, and hurriedly withdrew the advertisement and issued a statement:

We realized our mistake and apologized to those who were hurt. ”

In the face of this advertising crisis, KFC quickly withdrew the relevant advertisements**, and at the same time admitted its mistakes to the public and immediately corrected them, which gained a lot of goodwill, and also made people see the speed of its handling of the crisis.

KFC quickly retracted the inappropriate ad and issued an apology that didn't just say innocuous things that made people feel sincere.

A public apology. Because the KFC advertisement has a great impact on black people, the only way to redeem the advertising crisis is through a public apology.

The use of negative hot spots to design ad copy is a sensitive issue, and there are different views and opinions on whether it can be accepted by the general public. Here are some common points:

1.Unacceptable exploitation: Some believe that it is unethical and unacceptable to use negative hotspots to design ad copy. They believe that by doing so, they are mocking or taking advantage of the suffering and misfortune of others, contrary to the basic principles of respect and compassion for others.

3.Depends on presentation and purpose: Some believe that adding that exploits negative hot spots depends on how and for what purpose the ad is presented and what it is.

They may be more receptive to ads that respect victims, present positive messages, or promote social change.

It is important to note that the level of receptivity of advertising creatives varies from person to person, depending on the individual's perception of value implications, context, and experience. The advertising industry and advertisers should design advertisements with the public's reactions and feelings in mind, and ensure compliance with ethical principles and social responsibility.

Ultimately, the acceptance of advertising depends on the public's response and the market's feedback. If an advertisement is deemed offensive, irreverent or immoral, it may be widely criticized and resisted, negatively impacting the image of Pinzao. Therefore, advertisers and advertisers should carefully weigh the risks and rewards of advertising creatives that exploit negative hot spots.

The act of using negative hotspots for advertising copy has been widely criticized and opposed for the following reasons:

1.Lack of professional ethics: As an advertising marketer, we should always abide by professional ethics standards, and should not slander others under any circumstances, violate public morality and ethical bottom line to obtain commercial benefits.

2.Disrupting social order: Using negative hotspots for advertising copy may trigger negative reactions from society, which may also have a negative impact on the brand, and may even lead to undesirable consequences.

3.Damage to brand image: Promotional language that is too extreme or insulting can have a negative impact on your brand. If ads are seen as dishonest or unethical, consumers will lose their trust and loyalty to your brand.

4.Contrary to the social values of Thanazei: the society we live in has certain values and moral standards. When brands use negative hotspots for advertising copy, they can violate these values and trigger widespread resentment and resistance.

Therefore, it is not advisable to use negative hot spots for advertising copy, and brands should pay attention to abide by ethical standards and professional ethics, and choose positive advertising creative methods to enhance brand image and corporate value.

Here's the breakdown:

From an ethical point of view, it is up to consumers to judge whether KFC's advertising creativity is appropriate to take advantage of negative hot spots. In advertising, especially when using negative hot spots, it is necessary to handle relevant sensitive information carefully and carefully, otherwise it may cause negative impressions or other impacts to consumers. Therefore, when it comes to advertising creative, there are some ethics and codes of conduct that need to be followed to ensure that the public gets a positive and good experience.

Advertising is one of the important ways to promote a brand, conveying the brand's core values to consumers. However, the quality and appropriateness of the creative often affects the brand image, and any practices that could damage the brand image should be avoided. In terms of advertising creativity, it is necessary to take into account the core values of the brand and the needs and expectations of the public, build a positive and superior brand image, and make the brand more popular and trusted.

The ultimate purpose of advertising is to promote sales and increase brand awareness, and the effectiveness of advertising is mainly reflected in its audience and feedback on marketing results. Advertising creatives that use negative hotspots may resonate emotionally with consumers, but they may also cause negative reactions, and you need to be very careful and cautious to avoid adverse consequences. Therefore, when it comes to ad creative, it is necessary to consider its effectiveness and results to ensure that the ad achieves the desired effect and goals.

To sum up, whether the advertising creative is appropriate or not needs to be comprehensively considered in many aspects, such as ethics, brand image and advertising effectiveness. Advertising creatives that exploit negative hotspots need to be especially cautious and based on the actual situation and public expectations to ensure that the advertising can promote the brand image and marketing effectiveness. Hope!

The use of negative hot spots to make advertising creativity is too low-level, and it is acceptable to feast on auspicious and unstately staring.

It seems that Ken Ji's copywriting level is getting worse.

Opportunities: 1 Attractiveness of international brands.

2 Excellent business and marketing strategy.

Beautifully renovated; Offers are varied, coupons, student cards, etc.).

3 Unique taste High-quality raw materials** chain reduces costs.

4 **Policy support.

5 Adolescents are identified and curious about foreign cultures.

Threats: 1 domestic like Tex.

The rise of fast food brands that are more in line with Chinese tastes has affected KFC's business.

2 People have increased awareness of diet and will choose a Chinese diet that is lower in fat and high in nutrients.

The catering industry across the country is involved in gutter oil, KFC, it is estimated that it is no exception, I look forward to it going out of China as soon as possible, look at the children now, what kind of junk food they eat, this is not ruining our next generation.

KFC focuses on the Chinese market and has a bleak future abroad.

MCD's new elements have been added, and the Chinese market has been integrated with the atmosphere of youthful vitality.

First of all, you need to know whether the advertising creative you design is for the domestic market or abroad...

KFC released a new ad in Russia with the words "Happy Liberation Day" on the advertising screen, fists alluding to the power of blacks, etc., and the advertisement was withdrawn after the advertisement was clearly discriminatory.

KFC released a new advertisement on the Emancipation Day of the Black Slaves in the Caribbean country of Trinidad and Tobago, but the copywriting picture of this advertisement is a chicken leg in the center, and a fist clenched upwards is drawn not far away, and Happy Liberation Day is written on the top, many netizens complained about KFC's copywriting, thinking that this copywriting is discriminatory.

Because KFC's advertisement on Black Liberation Day angered black compatriots by coincidence, it was unanimously opposed by black people.

Because KFC made an advertising plan on the day of the emancipation of black slaves in Caribbean countries and Tobago, it was criticized by many netizens as the most discriminatory advertisement they have ever seen.

In fact, the KFC advertising booth is suspected of satirizing black people, which is a bit sensitive.

KFC advocates team spirit and the enthusiastic participation of every employee, and is committed to providing employees with comprehensive training, welfare protection and development plans, so that each employee's potential can be fully utilized.

As one of the largest and most successful fast food chains in the world, one of the secrets of KFC's success is to always open its doors to young people who are full of vitality and have the courage to challenge themselves, and pay attention to employee training to encourage employees to grow together with KFC.

KFC slogan: We do chicken right

Su Jingshi, President of Yum Restaurant Group China, said, "Colonel Sandoz is one of the most familiar images in the world, and giving him a new look today heralds a new future for KFC", "For KFC China, the new future is delicious, safe, high-quality and fast; Balanced nutrition and healthy living; A new fast food based in China and with unlimited innovation".

delicious fried chicken; A warm, happy life.