What is a VR Panorama HotelWhat are the benefits of taking VR panoramas in hotels?

With the rise of the Internet era and the continuous development and maturity of the panoramic industry, more and more industries are applying panoramic display, among which the hotel industry is very widely used.

Through panoramic shooting technology, many hotels have been released to Ctrip, Meituan, Fliggy and other platforms through the panoramic platform to show the actual effect. More than 5,000 hotels have released panoramas, and the effect is more effective than previous promotions, and customer traffic has increased significantly.

The application of panoramic display, whether for the hotel or the customer, is a two-way mutually beneficial result.

For customers, when ordering a hotel, the screening efficiency is higher, and it gets rid of the shortcomings of traditional ** and ** incomplete display. It allows customers to have a more realistic and comprehensive understanding of the hotel's facilities and environmental layout, and reduces customers' doubts. For the hotel, it is more economical to publicize and labor costs, and through the panoramic display, the advantages of the hotel can be fully amplified, the credibility can be increased, and it is easier to plant the brand impression in the hearts of customers.

Why should the hotel be shown through a panorama, and why customers prefer to choose a hotel with panoramic shooting, because it can solve the pain points of both parties.

Moreover, the panoramic display has a stronger sense of immersion and interactivity, and it also effectively solves the industry problems of unequal information and mixed hotel quality in the past.

A VR panoramic hotel is a hotel model built through virtual reality technology to provide guests with an immersive travel experience. With VR panoramic technology, guests can explore various facilities and attractions inside and outside the hotel in a virtual environment, such as hotel lobbies, guest rooms, restaurants, swimming pools, gyms, and more, making it feel like a real hotel.

The construction of a VR panoramic hotel requires the use of virtual reality technology to digitally model the hotel's various facilities and attractions, and then present them on VR equipment through specific software. Guests can use VR glasses, handles, and other devices to feel as if they are in a real environment by touching, turning their heads, walking, and other operations.

The emergence of VR panoramic hotels not only brings new ideas and experiences to the tourism industry, but also brings more marketing and publicity methods to the hotel industry. When booking a hotel, guests can take a virtual tour through VR panoramic technology to better understand the various facilities and services of the hotel, and enhance the confidence of booking. In addition, VR panoramic hotels can also provide more marketing and publicity methods for hotels, such as publicity and promotion through social ** and VR platforms, to attract more guests.

Overall, VR Panorama Hotel is a new hotel model based on virtual reality technology that provides guests with a more immersive travel experience and brings more marketing and publicity to the hotel industry. With the continuous development and maturity of VR technology, it is believed that VR panoramic hotels will become an important development direction of the hotel industry.

VR panoramic hotel, is our hotel, find a related VR panoramic shooting production company to help shoot or produce the hotel publicity, 720 ° roaming, users through the link, you can go up and down, left and right, front and back, back and forth to the real scene of your hotel.

If you want to do a VR panoramic hotel, it is recommended to find a professional company to shoot and produce, because a professional company will shoot accordingly, so that the scene is higher and bigger, and it will also give the background of the VR panorama, and you will use it when you do online marketing.

At present, many platforms support VR panoramic uploads, such as Meituan, Koubei, etc.

The 6108 VR panoramic hotel completely restores the real scene of the hotel to 100% online, and can be browsed on the whole client. Consumers only need to wear a specific helmet, or even directly on the mobile phone and computer, touch the screen or click the mouse, and they can experience the hotel environment, room configuration, and menu details in an all-round, 360-degree way. 720-degree roaming, so that consumers are fully immersed, while roaming, they can book seats or hotels made **, or **book and **consult.

Through the 720VR panorama shot in real time, the hotel scale, guest rooms, etc. are fully displayed.

Hotel digital real-world roaming, which digitizes the real scene of the hotel and moves it to the network in an all-round way. Customers (consumers) can easily click the mouse, up and down, left and right, approach, retreat, all-round, no blind spots, ** hotel environment, room environment and dishes and other details. 720 degrees**, it's like being in the field.

Combined with the layout and distribution map of the hotel, you can roam in an all-round way in the whole hotel, without blind spots, and you can book seats or make a good ** by the hotel at the same time, or **book a room and **consult.

In fact, it is not too new for the hotel to shoot a VR panoramic display, and the benefits of the hotel VR panorama are mainly reflected in the following three aspects:

1. From the real scene:

Specifically, from the display level, the hotel first needs to take a set of VR panoramas and display them to potential target customer groups in the form of VR panoramas. Because compared with the original ** or small** display method, VR panorama has three obvious advantages in display: 3D three-dimensional presentation; 100% true restoration of the real scene; 720-degree immersive browsing;

Second, based on attraction:

The access entrance to the VR panoramic display has been enriched, and the hotel has taken a VR panorama without worrying about posting it in**? How to attract target customers?

At present, everything that can be used for VR has been with map software: map, Gaode map;

Consumption platform: Meituan.

Vertical platforms: Ctrip, Fliggy.

3. Marketing empowerment.

If the display is just to attract, then the integration of marketing into the panorama is to better achieve conversion. First of all, VR panorama has the functional characteristics of interaction and marketing. More than just a form of display.

Injecting marketing into the VR panorama establishes the same effect as face-to-face online communication with consumers, and realizes in the panorama: brand display, membership marketing, event marketing, sharing communication, and reservation are all important parts of the VR panorama, that is, the embodiment of the VR panorama more Internet. It is the preferred way for peers to compete for the market and seize users.

For example, reservations and activities can be displayed in the VR panorama).

Word God, if the hotel owner asked this question, it would be too forward-looking, and now even KTV, small restaurants have been filmed.

As a strong service enterprise group, the hotel is the hotel environment, and when the customer chooses, the most intuitive feeling is the environment, so there is no need to say more.

You can do a VR panorama to promote, now hotels, scenic spots, and real estate are widely using VR panorama as a medium for promotion, but if you just take a VR panorama, it is better to plan a VR panoramic marketing system according to the relevant culture of the hotel, so as to achieve the effect of marketing and publicity, you can search for Bafang Zhizhan customer service to communicate and plan.

The advantages of VR panorama for hotels, the pain points of consumers' perspective: many consumers have encountered such a scene in the process of booking a hotel: the hotel room in the online ** looks spacious and bright, the style is extraordinary, and I feel very liked, and when I really open the door and plug in the room card, I am disappointed.

In the hotel industry, the online ** and the real room scene are not the same version, and most of the cases are not intentional by the merchant. There are many room types, many decoration styles, and the ** online display is limited, which cannot be corresponded to one by one, which is the main reason for the trouble of consumers. In addition, the hotel is often over-beautified, which also makes the guests have a psychological gap after arriving at the hotel.

This has been a long-term pain point in hotel consumption.

Pain points from the perspective of merchants: The information asymmetry caused by ** is two-way, for example, from the perspective of merchants: high-end resort hotels encounter another dilemma.

Their problem is how to make the most of their beauty in the booking process to attract guests. Because for those hotels that have invested heavily in the overall layout and decoration, static ** is far from being able to express its level and style, so it has become a performance bottleneck.

The active economy and the development of tourism have enabled more hotel companies to participate in China's hotel market, intensified the competition between hotel companies, and promoted the change of supply and demand. The operation of Chinese hotels is more focused on the needs of consumers. The hotel industry has shifted from a seller's market where supply outstrips demand to a buyer's market.

Due to rapid development, there has been an oversupply in quite some regions in recent years, and the competition between enterprises has become more intense. Hotel operators pay more attention to market trends and changes in customer needs, and this philosophy and behavior promotes hotel companies to further improve their competitiveness. The hotel is a service-oriented industry, relying on guest satisfaction with various services to improve the hotel's occupancy rate and operating efficiency.

The advent of 360 panoramic display technology is bringing great changes to the hotel industry.

Advantages of VR panoramic reservation system.

1. Integrate demand, integrate various marketing methods, expand tourism selling points, provide you with high-quality and fast services, realize digital marketing, and promote the construction of hotel e-commerce platform;

2. Combined with the Internet, touch screen, ipad tablet, large-screen projection and other forms of expression, improve the professionalism of the first or more on-site display, expand the publicity of the brand image of tourism enterprises and scenic spots, attract popularity and project investment, enhance the real experience of users, improve the publicity effect, so as to promote sales;

3. Realize all-weather online VR panoramic viewing, break through the boundaries of time and space, and make the needs of tourists clearer, so as to reduce the blindness of tourists and save time and cost for companies and sales staff;

4. Shorten the understanding time, especially for long-distance travel and office workers have no time, etc., to promote tourists to choose faster;

5. Real-life interactive roaming, fully real.

The real interaction between customers and tourism will enhance the competitiveness of scenic spots.