How does KFC make it big? Who created KFC?

Combined with local culture, we make meals that suit local tastes, such as KFC in Hong Kong with rice and soup in the mainland, and constantly innovating. McDonald's tastes better than KFC, but it hasn't launched anything new in 20 years (McEttale was recently launched in Europe).

Fast food culture is suitable for the requirements of the development of this era.

Need to join with KFC, KFC provides branding, management and training, as well as centralized and unified raw materials and service system, the partner uses a unified brand and service to operate, and finally the two parties share commercial benefits according to the agreement.

KFC adopts the franchise policy of "not starting from scratch" in mainland China, transferring its self-operated stores to qualified investors as a whole, and allowing them to continue to use the KFC brand to operate, eliminating a lot of cumbersome work during the preparation period for the opening of franchisees, so that they can take over very smoothly.

The conditions for franchisees are also relatively strict, the basic point is that there is a need for more than 2 million funds, and at present, in Beijing, Shanghai and other big cities are not open to joining, can only find alternative franchise stores from the third and fourth tier cities to transfer.

KFC's new stores are all built by the headquarters itself, and do not accept franchisees' applications to open stores, and only accept single-store franchises, and do not grant franchisees exclusive rights in the region.

The founder of Wallace Enterprise is China's "Hua Brothers" (Fuzhou Hua Huaiqing, Hua Huaiyu Brothers); McDonald's and KFC are both from the United States; Originating in the United States, Tex was acquired by China's Tingxin Group in 1996.

The story of KFC's founder is that on September 9, 1890, Harlan Sanders was born on a farm near Henryville, Indiana, USA. At the age of 40, Sandoz came to Kentucky and opened a Cobin gas station, because there were many customers coming and going, and seeing the hungry appearance of these people who traveled long distances, Sandoz had the idea of making some convenience food.

Sandoz introduced the prototype of KFC fried chicken, which became famous all over the world, and was warmly received due to its delicious taste and unique taste.

He studied the special ingredients of fried chicken (containing 11 herbs and spices) to create a thin, barely baked shell on the surface of the fried chicken, and the chicken was moist and delicious. The fried chicken recipe is still in use today, but the number of seasonings has increased to 40, and that's KFC's biggest secret**.

The story of KFC

By 1935, Sandoz's fried chicken was already famous. Kentucky Governor Ruby Lafont awarded him the rank of Kentucky Colonel in gratitude for his contributions to the state's diet, and people began to call him "Dear Colonel Sandoz" until now. With more and more customers, it is not easy to serve fried chicken quickly.

That's when he was inspired by a chance demonstration of a pressure cooker, which could drastically shorten the cooking time without burning the food, which was perfect for his fried chicken. In 1939, Sandoz bought a pressure cooker, and after experimenting with cooking stool pants on time, pressure and oil, he finally discovered a unique way to fry chicken.

The pressure-fried chicken was the most delicious fried chicken he'd ever tasted, and KFC Fried Chicken still uses this recipe to this day. But the outbreak of World War II turned the 66-year-old Sandoz from a respected colonel into a penniless pauper. To get out of his predicament, he suddenly remembered that he had sold fried chicken to a restaurant owner in Utah.

They paid Sandoz 5 cents for every chicken they sold, and Sandoz started his second venture. He took a pressure cooker, a 50-pound cooker, and drove his old Ford on the road. Dressed in a white suit, black bow, and dressed as a gentleman, the white-haired colonel stopped at the door of every hotel, from Kentucky to Ohio.

Sell fried chicken recipes, perform fried chicken Zheng Jian to the boss and clerks, and sell them the concession if they like fried chicken. But for two whole years, no one believed him, he was rejected 1009 times, and finally got a "okay" when he walked into a restaurant for the 1010th time.