How to understand the three marketing sciences of industrial society

The word "market" is so common in today's society that everyone knows it. For example, market economy, market mechanism, market demand, market management, clothing market, electrical appliance market, market analysis, etc. But when asked "what does the market mean", it seems that it is not very clear.

According to different historical periods and different use occasions, the market can roughly have three meanings.

A market is a place where goods are exchanged.

The market is the sum total of the exchange relations between various subjects and even all economic relations.

The market is expressed as the consumer demand for a certain or certain class of goods.

Core Concepts of Marketing.

2) The constituent elements of the market.

The constituent elements of a market can be described by an equation:

Market = Population 10 Purchasing Power 10 Desire to Buy.

1.Population. This is the most basic element of the market, the size of the consumer population, determines the size and capacity of the market, and the composition of the population and its changes affect the composition and change of market demand. Therefore, population is the most basic of the three elements of the market.

2.Purchasing power.

Purchasing power refers to the ability of consumers to pay money for goods or services, which is the material basis that constitutes the real market. The level of disposable income of consumers determines the level of purchasing power over a certain period of time. Purchasing power is the most material of the three elements of the market.

3.Desire to buy.

Desire to buy refers to the motivation, desire and demand of consumers to buy goods or services, which is triggered by the psychological and physiological needs of consumers. Generating the desire to buy is a necessary condition for consumers to convert their potential purchasing power into actual purchasing power.

These three elements of the market are mutually restrictive and indispensable, and they together constitute the micro market of the enterprise, and marketing studies the consumer demand of this micro market.

Core Concepts of Marketing.

c) The type of market.

1) Consumer market, also known as the means of living market, final product market. It is made up of all individuals and households who buy goods to meet the needs of daily consumption.

2) Producer market, also known as producer market or industrial market. It is composed of individuals or organizations that purchase goods and services and use them to produce other goods and services for the purpose of leasing them to others.

3) Reseller market, also known as the middleman market. The main body of the intermediary market, including various wholesalers and retailers. A wholesaler is an individual or organization that buys and sells goods and services in bulk for the purpose of further resale or processing production, and does not sell goods in large quantities to final consumers.

A retailer is an individual or organization that sells goods and services directly to the end consumer.

4) Government Market. The market refers to a special market formed due to consumption and is an important part of the domestic market. In many countries, organizations are the main buyers of goods and services.

In the industrial society, the marketing science of that period must have been to sell the product and get a profit difference, anyway, in the end it was all for a profit to make money.

How to understand the three little maths of industrial society should be based on your own perspective, combined with reality.

Requirement management is a part of the complete management model, which is inseparable from other characteristics such as completeness and consistency. A set of requirements management should be a complete embodiment of the known system requirements, and each part of the solution is a certain proportion of the overall requirements (or even fully satisfied), and it is not meaningful to only solve some of the requirements. Failure to meet critical requirements can be catastrophic, and imagine the consequences of an aircraft that is not properly designed to be safe.

The different requirements are combined to form a complete set of requirements model. User requirements determine the problems to be solved and the results to be brought about by the system design. It can be said that requirements management indicates everything that needs to be done and must be done in system development, and indicates the functions that all designs should provide and the constraints that must be subjected.

The process of requirements management, starting with the acquisition of requirements throughout the project life cycle, strives to achieve the best combination of the final product and the requirements. By analyzing the different tasks that requirements management implements in the course of a project, we can see the role that requirements management plays. Requirements management is a dynamic process, and talking about demand management without the dynamic and changing system process is tantamount to talking on paper.

Demand management is just like tailoring, it is directly related to the molding of the final product. Literally, if a product meets the needs of its customers, it is undoubtedly a success. The process of requirements management, starting with the requirements analysis and continuing throughout the project, seeks to achieve the best possible combination of the final product and the requirements (see Figure 1).

By analyzing the different tasks that requirements management implements in the course of a project, we can see the role that requirements management plays. Requirements management confirms: we know exactly what the customer's needs are (quality); the best solution to meet the needs of the customer (uniformity);

1. Refers to the specific activities or behaviors of the enterprise, which is called marketing or market operation;

2. It refers to the discipline that studies the marketing activities or behaviors of enterprises, which is called marketing, marketing or marketing.

Features of Marketing:

1. Practice and applicability: Marketing is an applied discipline that can directly guide the market operation practice of enterprises, with strong practicality and operability.

2. Scientific and artistic: From the practical application of marketing, marketing has the characteristics of scientific, artistic and technical.

3. Basic: The content introduced in marketing is mainly to reflect the general laws and solve general problems. It can be said that as long as there is an exchange relationship, there will be the application of marketing.

Marketing refers to the function of an enterprise to "recognize the unmet needs and desires of the present, to measure and determine the size of the demand, to select and decide on the target market in which the enterprise can best serve, and to decide on appropriate products, services and plans (or programs) to serve the target market".

There are still uvwx methods, as for whether it is good or not, YZ directly Qi is exploding fans on the platform meow qu, and there is a wood that is coaxing and coaxing? abcd

The common questions are:

Personal image problems: personal image needs to be handled better to appear professional;

Personal internal experience: Summarize the individual's past experience to show the wealth of experience;

Individual's previous performance: what kind of performance can be brought to the unit is often the concern of the unit;

Individual's ability composition: all have the ability of a god? Expressive skills? Knowledge literacy? Marketing promotion? Marketing planning? Product investment? New market development? Competencies should be specific and well described.

Personal Moral Issues: Emphasizing Integrity.

Market: A market in a narrow sense is a place where buyers and sellers exchange goods. In a broad sense, a market refers to a group of manufacturers and individuals who are connected with other manufacturers and individuals in order to buy and sell certain goods. The size of the market, which is the size of the market, is the number of buyers.

Marketing: refers to the process of achieving a win-win or multi-win situation by individuals or collectives by trading the products or values they create in order to obtain what they need. Refers to the specific activity or behavior of the enterprise, which is called marketing or marketing operation.

Marketing management: is to achieve corporate goals, create, establish and maintain a mutually beneficial exchange relationship with the target market, and the analysis, planning, execution and control of the design program. The essence of marketing management is demand management.

Marketing is divided into consumer markets, producer markets, intermediary markets, market and international markets.

It seems that there is no special discipline for this, you can go to the business management exam, which includes marketing, and you can go to the Beijing Examination Institute** to see that the questions you ask are there.

I went to type so many words and worked hard to admire.

There is no marketing and marketing in the world, there is nothing but human nature! Strategy is to consider where humanity is headed. Marketer execution.