Three squirrel snacks were exposed to health problems, what is the brand s response to this?

This time, a netizen broke the news on the Internet that the three squirrels had serious food quality problems, because after he bought the products of the three squirrels, he opened the package and found that the food inside had deteriorated and there was no way to use it. So he published the product's ** on the online platform and asked the official questions. The three squirrels official has replied to this matter, saying that a special investigation team will be set up to conduct an internal investigation and give consumers an explanation.

First, how did this happen? In fact, at the very beginning, it was just a consumer who complained on the Internet, saying that the bread he bought in the three squirrels was moldy, at the beginning, he may just complain, but he didn't expect it to quickly arouse a high resonance among netizens, so this post has also become a hot search, and many people have left messages below. <>

Second, the official response given by the three squirrels. Three squirrels as the snack industry, to be honest, the market share has always been relatively high, but now with the rise of the Internet and live broadcasting, the market share of the three squirrels is gradually shrinking, in such an environment, there is such negative news, to be honest, for the three squirrels is still very serious, so after the incident, they quickly made an announcement, saying that they would investigate this matter, and at the same time give a satisfactory answer. <>

Third, how to deal with such food quality problems? First of all, the market share of the three squirrels is certainly not entirely because of their food safety and quality problems, although this has been the best many times, but the main reason is that their gross profit margin has always been relatively low, so when promoting, there is no way to fully promote their main business, compared with other products, the three squirrels actually have certain advantages, but the brand positioning is relatively low-end, so it has lost some young people.

The company has recalled the substandard products as soon as possible, and is willing to take responsibility and rectify them. In fact, this is not the first time that the three squirrels have had "food safety" problems. In 2020 alone, three squirrels were exposed to food quality problems twice in succession, namely pistachio mold and potato chip samples with excessive detection values of acrylamide, a carcinogen.

They will investigate clearly, and they will not make people feel that there is a problem with their food, and they are selling brands.

In response, the brand will conduct a strict internal investigation and then give consumers a satisfactory answer.

In daily life, people will eat a variety of snacks, and there are various brands of snacks on the market, among which the snacks of the three squirrels brand are also relatively popular, but the three squirrels have also had some food safety incidents recently. So what is the food safety incident of the three squirrels? Why were the three squirrels nominated by CCTV?

The three squirrels did have several food safety incidents, and they were nominated by CCTV, mainly because the three squirrels had some food safety incidents. During the Double 12 period, some customers found hamsters and excrement in the express box where they bought snacks for three squirrels, which attracted attention. And during the Double 11 period, some netizens said that they bought suspected spoiled nut products at Three Squirrels***, and negotiated compensation with customer service to no avail.

The netizen told reporters that he had received 1,000 yuan in compensation and sent some of the suspected spoiled nuts back for testing. According to the "Notice of the State Administration for Market Supervision on the Unqualified Sampling of 20 Batches of Food" issued by the State Administration for Market Regulation, the peroxide value (in terms of fat) of the open pine nuts in the **** sub-packaging of three squirrels in Wuhu City, Anhui Province does not meet the national food safety standards.

These are some of the food safety incidents caused by the three squirrels, and it is precisely because of these food safety incidents that they were nominated by CCTV. Therefore, when buying snacks every day, we should also pay attention to buying some safe foods to eat.

There are insects in the food, the number is too small, there is a price difference, there is a shortage of catties and two, and the packaging is damaged, and many other problems have been complained by many consumers.

Some consumers bought moldy and spoiled three squirrel products, suspected of food safety problems, and some consumers ate insects in the products of three squirrels, which is also its problem, and food safety problems cannot be ignored.

Because many of the products sold by the three squirrels had serious quality problems. These include moldy spoilage, long hair, canned fruit eating insects, almond products have insect eggs.

In the final analysis, it is caused by the operation model of the three squirrels, because they mainly rely on the OEM + brand model, and it is very difficult for these OEM factories distributed in various places to manage well. Despite the advantages and advantages of foundry factories such as low cost and fast production, there are serious problems when it comes to food safety and product specification supervision. If they want to make the brand go further, the three squirrels need to carry out the rectification of the enterprise model in order to fundamentally solve the problem.

Of course, this is not to say that it can be solved overnight, but from the perspective of long-term interests and vision, if you don't want your brand to go downhill, cancel the OEM factory, and establish your own brand factory is the only way for the three squirrels to get out of the predicament at present. After all, the food problem has been a long time in China, and with the improvement of living standards, people are paying more and more attention to food safety issues. Various departments are also paying more and more attention to the inspection of food, and they are also more strict.

Strict management of the food industry is already a trend and trend, if the three squirrels do not start to rectify the main internal problems of their own enterprises, it is likely to lose the market, lose the trust of consumers, and begin to decline. At present, the three squirrels are still relatively well-known and loved in the minds of consumers. It is a very popular snack item.

The greater the fame, the higher the attention, if you want to maintain a high reputation and attention, you must make higher requirements and guarantees for the quality of your products.

Although the OEM + brand model can have high profits, the company's focus is on brand promotion and marketing, and ignores the products that a company is destined for. This way of putting the cart before the horse is bound to be problematic. Although there are many other companies that will find OEM factories to produce their products, the most important and fundamental quality is still controlled by themselves.

No one likes uncertainty and instability, so it's better to keep your brand focus in your own hands.

It may be that consumers are not regarded as the real gods, and they want to fool consumers, so food safety problems will be exposed.

It's because they have a serious problem with the quality of the production process, so they want to recover the things they sold.

The pine nuts of the three squirrels exceeded the index, which is a very bad behavior, and it has also caused very bad problems to consumers.

The three squirrels had violations, and there were also problems with food safety, which was not guaranteed, and was complained by many people.

This is because there are serious chemical residues on the packaging bags of this brand, and they are also dangerous.

Three Squirrels is the most popular brand of nuts.

As a brand originated in Anhui Province, it has always been loved by the majority of consumers, among the snack brands, the sales of three squirrels are the highest, and they are much higher than other businesses. Consumers trust the three squirrels very much and would rather spend a little more money to buy the products of the three squirrels, but it is such a large snack company, but the product is unqualified. Some consumers complained that the food they bought was moldy and spoiled, and some customers even ate insect eggs, which had a very big impact on the brand image of the three squirrels.

Especially during the Double 11 promotion, the number of complaints from the three squirrels was very large, which also shows that the brand is not as good as before, it is going downhill, and the quality control is very poor, which makes consumers very disappointed.

1. There are many snack brands like this on the market.

Consumers have many choices, but only choose to buy three squirrels, indicating that consumers trust the brand very much, but the merchant has failed to live up to consumers' expectations, the product quality is not up to standard, affecting the dining experience of consumers, and the follow-up three squirrels must compensate customers.

2. Food safety has always been the top priority.

Consumers must ensure safety and hygiene when buying snacks, not to mention how they taste, and I believe that everyone does not want foreign objects when eating. As a business, product hygiene is the most basic, and it is also the principle and bottom line.

3. Since consumers have purchased substandard snacks, of course they will complain.

The quality of the goods purchased in the live broadcast room is sometimes difficult to guarantee, not only will it have an impact on the brand, but also have a certain negative impact on the anchor himself, such a food safety problem is very serious, I hope the company will pay enough attention to it, actively solve the problem of customer complaints, and give a satisfactory answer to the person who consumes the stool limb fee.

Have you ever purchased a product from Three Squirrels? What do you think of the taste?

There are particularly serious problems, the brand has mildew and deterioration, insect eggs have appeared in the food, the quality is not up to standard, and the quality of the production and companion products is not up to standard, which harms the legitimate rights and interests of consumers.

There is the problem of mold and deterioration, some consumers bought three squirrels after the old tour, found that the product has been moldy and spoiled, there is no way to eat, there is also a problem of insects inside, some consumers bought three squirrels a product, after opening it found that there are insect eggs and finch pins in the noodles, and there is no way to eat things at all.

The food did not change its safety, there was a moldy situation, and there was also a deterioration situation, and the nuclear hidden rock food had changed from the previous taste, and there was no inspection of hygiene, nor did it check the deterioration of the food.

After the frenzy of Double 11, the three squirrels, as a major e-commerce brand of domestic snacks, will definitely be profitable in this shopping frenzy. However, it didn't take long for the three squirrels to be frequently exposed by consumers to eat insects and nuts moldy, which made many netizens feel very scared. Previously, the three squirrels had been exposed to unqualified food additives many times, and food safety was worrisome, which also made many consumers gradually cold to this e-commerce giant.

So why have the three squirrels been exposed to food safety problems many times? Let's take a look!

As a brand that includes a variety of nuts, meat, bread and snacks, although Three Squirrels independently develops its own products, most of the food will be handed over to the contractor for OEM production. Therefore, in the face of so many OEMs and so many links, the management scope is wide and the management is difficult. In addition, the transportation conditions of e-commerce brands are also particularly important, so if enterprises neglect to control these links related to food quality, food safety problems will easily occur.

In fact, domestic food safety problems are not uncommon, because many domestic enterprises do not have a strong sense of food safety, and the supervision of relevant departments may not be enough or there are omissions, so it is easy to cause frequent food safety phenomena. What's more, as a large snack brand, Three Squirrels still often has food safety problems, which needs to be reflected.

Therefore, not only the relevant departments need to strengthen the supervision of various foods, enterprises must also establish a good sense of food safety from the root, control the food safety of all links, the most effective way is to set up a quality supervision department, and the supervision of information, improve the efficiency of supervision. Only when food safety is done well can we regain the trust of consumers, and it is also an important factor for the long-term survival of the brand.

Because they do things very perfunctory, and because the control is not too strict, and it is also very unhygienic, so this situation will occur.

Because this brand lacks supervision of food hygiene, it will be the first safety issue.

Because their brand awareness is relatively high, they don't think too much about safety factors when making some products.

There is a problem with product control, there is no strict production line, there is no strict product control, so there will be problems.

You must know that for the brand of three squirrels, it also has a certain reputation in today's society, but for the brand of three squirrels, a series of food safety problems have long existed, and I hope that some netizens should also pay attention to food safety issues in the process of buying a series of food from three squirrels. <>

According to the relevant ** report, there is a consumer in the snack of the three squirrels to eat gecko such a piece of information, on the Internet has also triggered a discussion among many netizens, Xihe hope that for the brand of three squirrels, it was revealed that there are a series of food safety problems earlier, and now it has been exposed to eat geckos, but also pushed the brand of three squirrels to the hot search. <>

I hope that for this brand, the local relevant departments can carry out a certain investigation and punishment on it, if the food safety problem is not paid attention to in the society, then the impact on some names or some netizens is also very large, you must know that China is also very concerned about food safety issues, if some brands or some enterprises have food safety problems, I also hope that the local relevant departments can carry out a series of penalties on this phenomenon, In this way, we can prevent the recurrence of such incidents, and if people have certain problems in eating, the impact is also very large, so this phenomenon can also be paid attention to. <>

I hope that for this phenomenon, the Internet can also give a clever attention, and I also hope that the local relevant departments can make a certain investigation and punishment for this phenomenon, and I also hope that the three squirrels should also get a certain amount of attention to food safety issues in the future, you must know that if their own food safety or a series of safety issues are not paid attention to, for some consumers, there is a series of damage after eating their own food, then the impact on themselves is also very serious.