How to Write an Attractive Advertorial for the Promotion of a Newly Opened Branch 10

Advertorial promotion chooses Shenzhen Zhihui Blue Media Technology, Shenzhen Zhihui Blue Media Technology, a one-stop resource trading platform, a one-stop delivery platform established by borrowing rich resources accumulated over the years, reverse communication is committed to changing the current communication status quo, through network brand marketing, to help enterprises develop against the current, follow the trend, welcome to consult.

First of all, it is necessary to clarify the purpose of the advertorial: to attract potential customers, increase brand awareness, increase sales, etc. Therefore, before writing an advertorial, you need to understand the company's positioning, products, services, and target customer groups.

Next, there are a few things to keep in mind:

Highlight the unique selling point: The advertorial should highlight the company's unique selling point and let readers understand the company's strengths and characteristics.

Describe product features: Advertorials need to describe the features and advantages of the company's products or services, so that readers can understand the value of the product and the benefits of using it.

Provide customer cases: Through customer cases, the actual effect of the company's products or services and the user's experience can be displayed, and the reader's trust in the product can be increased.

Highlight the brand image: In the advertorial, the company's brand image can be appropriately highlighted, so that readers can have a deeper understanding and cognition of the company.

To sum up, writing a good advertorial requires an in-depth understanding of the company's situation, highlighting product features and advantages, showing customer cases, enhancing brand image, and finally guiding readers to further understand the company's products and services through appeals.

It's hard to write it by myself anyway, so it's better to find another company to write it.

AdvertorialsCompared with hard advertising, it is a "text advertisement" written by the marketing planner of the enterprise or the copywriter of the advertising company. Compared with hard advertising, the reason why advertorials are called advertorials lies in the subtlety of a "soft" word, which is like a needle hidden in the cotton, which is collected but not revealed, and defeats the enemy invisibly. By the time you find out that this is an advertorial, you have coldly fallen into the trap of well-designed "advertorials".

The pursuit of advertorials is a kind of spring breeze and rain, moisturizing things silently communication effect. If hard advertising is Shaolin Kung Fu; Then, the advertorial is a Wudang boxing method that hides needles in the cotton and overcomes rigidity with softness, both soft and hard, and both internal and external. Advertorial marketing is the most powerful marketing tool.

What we call "advertorial" refers to the text (**) mode that enables consumers to enter the "thinking circle" set by the enterprise through specific conceptual appeals and reasoning in a way that puts facts and reason, and quickly realizes product sales with strong targeted psychological attacks.

There are two definitions of advertorials: one is narrow and the other is broad.

Soft and hard are relative, and not straightforward advertising expressions can become soft and wide.

Advertorial: The soft text in the form of text is advertorial.

1. Narrow definition: refers to the pure text advertisements published by enterprises on newspapers or magazines and other publicity carriers. This definition is an early one, also known as paid text advertising.

2. Broad definition: refers to some promotional and explanatory articles that can enhance the brand image and popularity of the enterprise or promote the sales of the enterprise by planning to be published in newspapers, magazines or networks and other publicity carriers, including specific news reports, in-depth articles, paid short article advertisements, case studies, etc.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.

845480066, you can't write a good article without a certain knowledge base in advertorial writing, I asked him to write it, and the front one is to deduct Wei.

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