What things should be paid attention to when publishing advertorials?

Advertorial promotion - Zhihui Blue Media is very good, tailor-made for you, free modification of the manuscript Fast speed Wide range Strong team **Low selection of Zhihui Blue Media, eight years of practical experience in advertorial writing, Zhihui Blue Media has a professional advertorial planning and advertorial writing team, tailor-made creative advertorial writing solutions for enterprises, with the most real strokes, attractive and incendiary content, the communication to the hearts of users, and change the audience's views and behaviors, so that the advertorial news enhances your brand influence!

At present, most companies will first consider the advertorial marketing method when doing marketing, because this marketing method can help them achieve the desired marketing effect, but it will not cost a lot of money. In this process, the most important work is the release of the advertorial, but many people do not think deeply about some details in the process of advertorial release and do not know what to pay attention to. Here are some important things to note!

First, pay attention to the content of the advertorial.

If you want to achieve the desired promotion effect after the advertorial is published, then in this case, you must consider the content of the advertorial. In order to avoid boredom among readers, you must ensure that the advertorial contains a lot of dry knowledge, create greater value for readers who are willing to read your article, and achieve the desired promotion effect. Therefore, the content of the advertorial is a very important aspect!

Second, the choice of advertorial publishing platform.

If you want to do a good job in advertorial promotion, it is not enough to write excellent advertorials. In this process, you have to find some suitable advertorial publishing platforms. The choice of these platforms is important and is likely to have a direct impact on the final result.

When choosing, you should choose portals with higher weight and a large number of users. Of course, these are just some simple tricks. There are still many issues to consider.

Third, the selection of a professional team.

For many companies that want to do a good job in advertorial marketing, they may not have rich experience, so they don't know how to do a good job in advertorial promotion. When promoting, if you want to achieve better results, it is best to find some professional advertorial publishing teams and choose the right publishing platform, so as to help you save more time and energy, and of course, there is a higher level of professionalism!

When publishing advertorials, you must pay attention to these issues. Only in this way can you ensure that your article is more popular and achieves better marketing results. Of course, when writing and publishing advertorials, you must pay attention to some taboos, and it is best not to attack your peers.

1. Be careful not to bring obvious advertisements.

2. Be careful not to stay in the community.

3. Be careful not to keep the brand.

Advertorial release is not as simple as we think every day, especially for those users who have higher requirements for effect, and it is more necessary to pay attention to the details of press release release. A group of interactions suggest that we must be very aware of our own needs when choosing **, and we need to pay attention to the following precautions when publishing soft articles.

1. Title. We need to grasp the number of words in the title of the advertorial, it is best to be within 25 words, the number of words can not be too long, if it is too long, it will not be displayed.

2. **Situation.

If the manuscript has **, as long as it is a platform that can be published with a bibi **, we will publish it, but due to the strict review, if it is not allowed, we will delete it**, otherwise it will easily lead to the deletion of the article.

3. Included. No matter what platform it is, there is no way to ensure 100% inclusion when publishing soft manuscripts, mainly because it is related to many aspects in terms of inclusion, including algorithms, the quality of articles, the weight of news platforms, etc., 4. Restrictions.

The article has requirements for the number of sheets and pixels, the number is best in 2 to 3 sheets, the width should not exceed 550mm, and the size of each sheet should not exceed 1m on the basis of ensuring sufficient clarity.

5. Article revision.

Before the release of the advertorial, you need to carefully check whether there are some problems in the article, once submitted for publication, the manuscript can basically not be modified, if it is an operation error, you need to immediately contact our docking personnel, let them help deal with it, generally will try their best to communicate and coordinate with **Pei Rubber Liters, but can not make a 100% guarantee that it can be modified.

6. The time when the article was submitted.

7. Choose the right platform.

When publishing the advertorial, it is necessary to cooperate with the formal advertorial publishing platform, and at the same time, it is also necessary to pay attention to the selection of more credible, relevant, and authoritative platforms to publish the advertorial.

Finally, a group of interactions remind everyone that there are also aspects that need to be paid attention to in submitting search engines after the release of the advertorial, the authority often has a relatively high ranking, but it is not guaranteed to be included, at this time we need to sort out the link published by the advertorial for manual submission, which will be operated by the publishing platform.

To write a good article, you must first have your own personal experience, and only when such an article is written can it be regarded as "dry goods", and it is easy to resonate with others if you have content, and write about what you know, experience, and some discoveries, experiences and experiences in the process of daily work. At the same time, we must also stand in the perspective of consumers, to discover, understand what they think, what they need, in order to truly attract customers.

Read more other people's articles.

There is always a day when your own experience is finished, when you are poor in skills, you may wish to change your perspective, read more other people's articles, analyze some of the ideas or methods put forward in the article, as well as some ideas put forward in the article, not only write yourself, but also should read more, and find a source of inspiration for your own writing while absorbing experience. When reading other people's articles, you can also learn from other people's writing and writing ideas, and absorb the strengths of hundreds of schools to make up for your own shortcomings.

Watch more industry news.

The purpose of the advertorial determines the way to write the title: during the marketing period of some advertorials, you can discover the miracle of the content of the advertorial, especially the way the title is written is completely different, never underestimate the psychology of Internet users, what is the purpose of communication? For advertorials for different purposes, the way of writing their titles is also completely different.

The first paragraph of the advertorial should be written: the final advertorial needs to always find the answer, the advertorial is just to let the user continue to browse the paragraph, what is the accurate user? Because it is a desire to consume, after reading the advertorial from beginning to end, there is a feeling of reversal, but it seems to have seen the content you want to see.

The advertorial should be concise, concise, and concise! Let netizens see what they care about and want at a glance. In this information-leading society, conciseness and clarity can attract netizens.

The advertorial should be written in an attractive way, which can deeply move or move your audience, and let them know that the advertorial is helping them, not doing marketing.

Advertorials refer to the marketing method that uses psychological impact to make consumers understand the concepts set by the enterprise through specific conceptual appeals and through the way of linking theory with practice, so as to achieve the publicity effect. To put it simply, an advertorial is a kind of text advertisement, which is cleverly inserted into your own ad through a press release, example story, usage experience, etc.

Advertorial publishing must first understand the rules of the publishing platform to avoid being banned from publishing articles by the platform, and in serious cases, you may be banned. I suggest that if you want to publish an advertorial, you can go to the media box platform to cooperate, and help you publish it through their publishing experience, which will have a higher success rate and bring you better advertorial promotion results.

Several techniques of advertorial writing:

The supplementary narrative method is mainly used to supplement the above narrative, which is generally fragmentary and concise, and does not have a complete event, and can also be put in front of the text of the explanation or explanation to cause the following. The role of supplementary narration generally does not develop plots and events, but only enriches and complements the original narrative.

Direct lyrical method.

Direct lyricism can make feelings expressed simple and true, shocking and unswerving. Direct lyricism is generally suitable for expressing strong and tense feelings. Direct lyricism is characterized by strong emotions when narrating, fast and tense rhythms, direct emotions, and easy to grasp.

Discuss first, then narrate.

Adopting the method of first discussing and then narrating, first put forward the main points and central points of the narrative straight to the point, and then unify the whole text in this way, so that the significance of the events recorded in the whole text can be clearly understood after discussion. When narrating, it is necessary to focus on the main point of the argument.

Change in thought.

In this way of writing, the main line of ideological development should be clear. The various stages of ideological change should be natural and the comparison should be clear.

The dynamic of the imaginary object should be combined with the static depiction, so that it can be contrasted. The article shifts from static description to imaginary dynamic or from dynamic to imaginary static, and the description must be explained clearly, otherwise it will be unclear which part is seen and which part is thought of. The dynamics of the object imagined in the article should be in line with the characteristics of the object, so that people can read it and be credible.

Growth Change Method.

To describe animals by the method of growth and change, it is necessary to pay attention to writing down the main stages of the whole process of animals from small to large, and not to use the method of writing running accounts. When describing the main stages in the growth process of animals, it is necessary to pay attention to explaining the causes and consequences clearly, so as to avoid the inability to connect in the middle, which makes the reader inexplicable. The growth process of animals is a long process, so when describing animals in this way, it is necessary to pay attention to systematic observation, and consciously write a series of observation diaries to write down the observations.

Finally, the diary of observations can be trimmed to create an essay that reflects the growth process of the animal.

Categorical descriptiveness.

Categorical descriptions are written in the order of different categories of the depicted objects, such as heaven and earth, mountains and rivers, plants and trees, insects and fish, etc., or different aspects, such as shapes, colors, sounds, etc. Therefore, it is not necessary to describe the observation points, nor does it have to be in the order of time or space.