What issues should be paid attention to when publishing online soft articles?

2. Organize the materials and find a good entry point to write corporate advertorials.

3. The content should be practical and loved by readers.

4. The language should be humorous, spread the information you want to express, and make people have the desire to read it.

I also summarized it myself, I hope it will be useful to you.

High originality, good content, focused, reasonable word count,

There are no middlemen's direct resources.

As the person in charge of often publishing articles for the company's products, I think that if you want to publish soft articles, you need to pay attention to the following issues:

1.The content must be original and cannot be plagiarized. Because users like to see valuable and novel information, if they find plagiarism in advertorials, it will not only reduce users' trust in the brand, but also may affect the improvement of SEO rankings.

2.The title should be appealing to the user. Only if the title is catchy enough will users be willing to click through it to continue reading. Therefore, the title of the advertorial should be concise and clear, which can summarize the topic of the article and let people see the key points of the article at a glance.

3.Content should be valuable. The content of the advertorial should be able to provide users with useful information, solve users' problems or bring value to users. If the content of the advertorial is too empty, it is difficult for users to be attracted.

4.Promotionality should be moderate. The main purpose of advertorials is to promote products or brands, but they should not be too promotional and affect the user's reading experience. Incorporate information about the product or brand appropriately to guide users to more relevant information.

In short, the publication of the advertorial should take into account the user's acceptance and experience, so that the content of the article is valuable, the promotion is moderate, and the layout is clear, so that users can like it more and it is easier to be reviewed and published.

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To put it simply, the text is organized, and then the article will naturally attract more people to read, so the advertorial must be published after it is goodAdvertorial publishingWhat are the taboos, maybe you don't know very well.

Taboo 1: The advertorial is issued both inside and outside.

The weight of many ** is relatively low, do not publish in **, and after the inclusion of the same advertorial on some higher weight**, do not publish your own advertorial on the higher weight**, and then publish the advertorial on the lower weight**, because the distinguishing ability of the search engine is not particularly strong now, plus the different search engines themselves are also cracking down on repetitive articles, so if you publish the advertorial on your own **, and then go to other ** to publish the advertorial, Then there may be a situation where different advertorials may be deleted or unable to be sent, which is more than worth the loss for me, especially after a large number of information is published on other online rental and answering empty sites, and the information is published on their own ** as it is, and there will be a large number of information snapshots deleted in the search engine, and even many people think that your advertorial release is malicious plagiarism, and there will be the possibility of demotion.

Taboo two:Advertorial publishingThe anchor text cannot appear in large quantities.

No matter what kind of **, if you want to publish advertorial information, you don't need to appear in a large number of anchors and texts in the article, if there is a large number of explosive text in the information, the search engine may think that you are cheating, when the advertorial is published, you should punish more published information**, there will also be more links, generally speaking, about 500 words of advertorial information anchor text is best not more than three, and keywords appear at one time, Basically, look at how often they appear, don't repeat it, even if the keyword appears a dozen times, you can only do a hyperlink once.

Advertorial publishingWhen it comes to a lot of keywords, these keywords are basically forcibly added, of course, there are many keywords that are irrelevant, and most readers may not be able to read this kind of advertorial information, and the experience for customers can be imagined.

With the development of the Internet, advertorial publishing has become an important means for many enterprises to publicize and promote their products. However, there are some issues that need to be paid attention to when publishing an advertorial to ensure that the published content does not cause negative impacts and can effectively convey corporate information and attract users' attention. Here are a few key points to look out for.

1. Unique point of view: Writing an influential advertorial requires unique views and insights. In order to do this, it is necessary to conduct in-depth research and analysis of the topics discussed, identify the key points and core issues, and then present your own views from different perspectives.

This will capture the reader's attention and make them resonate with the content of the article.

2. Authentic content: When writing an advertorial, you must ensure that the internal loss lead is true and reliable. If the published content is untrue or there is an exaggerated and empty statement, it is easy to arouse readers' doubts and disgust, and even have a negative impact on the corporate image.

Therefore, when writing an advertorial, you must restore the truth as much as possible, and do not make up or exaggerate the facts at will.

3. Be concise and to the point: The purpose of an advertorial is to convey information and attract the reader's attention. Therefore, when writing an advertorial, you need to be as concise as possible, not too verbose or full of rhetoric.

In this way, readers can quickly grasp the core content of the article and leave a deep impression.

Therefore, when typesetting, it is necessary to pay attention to the use of concise and clear layout layout to ensure that the content of the article can be clearly presented in front of readers.

6. Attention: When publishing an advertorial, attention is required.

1. Find a publishing platform that suits your business.

The ultimate purpose of publishing advertorials is to be included, so as to obtain greater information and retain corporate information for a long time.

In fact, when doing advertorial promotion, you can make a comprehensive score of ** according to the field of your industry, the purpose of publicity you want to achieve, and the funding of the publicity budget. It is best to choose an authoritative portal related to your own industry, so that you can establish a good image for the enterprise under the premise of getting the best information for the enterprise.

2. Create high-quality manuscripts with heart.

There are two key factors to whether a soft manuscript can be included: content and medium. With high-quality media as a carrier, high-quality content is also essential.

The content of the manuscript must be objective and truthful. No **** will include soft manuscripts with false information; And you must not have a fluke mentality, see that there is a better quality press release on the first to take it for yourself by washing the manuscript, the manuscript will not only not be included, but also will cause irreversible damage to your company's brand.

Three: learn to establish a ** matrix.

There are certain differences in the platform recommendation mechanism and the corresponding user groups of different platforms. If you want to make your information comprehensive, you need to learn to build a self-matrix.

The establishment of the self-leading matrix is the process of three-dimensional information of the enterprise. For example: when you publish an advertorial on ****, a potential user sees it, you will have a preliminary understanding of your product, and then the screen turns, if your target customer after browsing, in Baijia and other self-** platforms and brush your information, then, your information is likely to attract his attention.

Advertorial Shagang, in fact, depends on a lot of situations, that is, you have to see what kind of articles you write that cannot be pornographic, cannot be less published, and cannot involve politics

**Manuscripts generally have to pay attention to several points, such as the title of the title, which should be paid attention to.

While writing an original advertorial, there must be requirements for the formatting specification, but the requirements will not be too harsh, and the sentences are generally smooth and there are no obvious errors or logical errors.

Because everyone likes beautiful things, or crawlers will be more comfortable when they see the format specification and original advertorials when reviewing, which will help improve the ranking of advertorials.

Second, you must meet the requirements of **, regardless of the quality of your advertorial, you must carefully read the column requirements and content attributes of ** before publishing. If it is your own **, you must write some content related to yourself**, how should your own advertorial be published, how to set keywords, you must configure it in advance, and the published content must be related to the topic, for example, if you sell clothes, you must write something related to clothes.

**Deal with hundreds of articles every day, it is inevitable that you will be impetuous, if you are in a good mood, it is possible to help you transfer the article to the appropriate column, and it is possible to delete it directly when you are in a bad mood, then your previous hard work will be in vain, or the article is too bad, and the crawler will not come to scratch it, then there is no point in writing this article.

For example, after you submit your manuscript at 6:50 on June 6, it will be reviewed and recommended to the homepage for display, which is a good publicity opportunity, but 10 minutes later, it will be 7 o'clock, and you will go to dinner after work, and your manuscript will be easily ignored.

Fourth, pay attention to grasp the timeliness When doing promotion, as a new operator, you must seize the timeliness of new things, so that the advertorial is attractive. After you grasp this point, the effect of the advertorial you publish will be better. The earlier and more timely your article, the better the article will be included, and reptiles like to crawl this kind of manuscript the most; And the better-ranked articles are followed by more people, the earlier and newer you publish, the sooner it will be included by the engine, so when people search for this title, the greater the chance that your article will be crawled by the search engine, the greater the possibility of appearing on the homepage, and the greater the chance of users clicking, and you will achieve the publicity effect you expected.

First, the title of the advertorial title should be within 18 to 25 words, and the number of words is too long to be displayed.

Third, inclusion, no matter what platform publishes advertorial manuscripts, there is no way to guarantee 100% inclusion. This mainly involves many aspects, including algorithms, article quality, news platform weight, etc.

Fifth, the revision of the article, before publishing the advertorial on the Internet, you need to carefully check whether there is a problem with the article, once the manuscript is submitted for publication, it can not be modified even if you contact **, you cannot 100% promise that it can be modified.

Seventh, the content of the copy, once there is some illegal negative, suspected false propaganda, and politically sensitive content in the advertorial, it will be inspected by the competent department and basically all will be deleted.

Taboo 1: The advertorial is issued both inside and outside.

The weight of many ** is relatively low, don't publish it in **, and after the inclusion and then publish the same advertorial on some higher weight**, don't publish your own advertorial on the higher weight**, and then publish the advertorial on the lower weight**, because the distinguishing ability of search engines is not particularly strong now, plus different search engines themselves are also cracking down on repetitive articles, so if you publish the advertorial on your own **, and then go to other ** to publish the advertorial, Then there may be a situation where different advertorials are deleted or cannot be sent, which is more than worth the loss for me, especially after a large number of other ** release information, and publish the information on their own ** as it is, there will be a large number of information snapshots deleted in the search engine, and even many people think that your soft text release is malicious plagiarism, and there will be the possibility of demotion.

No matter what kind of **, if you want to publish advertorial information, you don't need to appear in a large number of anchors and texts in the article, if there is a large number of explosive text in the information, the search engine may think that you are cheating, when the advertorial is published, you should punish more published information**, there will also be more links, generally speaking, about 500 words of advertorial information anchor text is best not more than three, and keywords appear at one time, Basically, look at how often they appear, don't repeat it, even if the keyword appears a dozen times, you can only do a hyperlink once.

There are a lot of keywords involved in the publication of the advertorial, and these keywords are basically forcibly added, of course, there are many keywords that are irrelevant, so this kind of advertorial information may not be read by most readers, and the experience for customers can be imagined.