Excuse me, what does the incident of Zhang Ruimin smashing the refrigerator show? What was the effec

During the 14th China Advertising Festival, a Chinese enterprise test meeting was held at the same time, and Mr. Yang Guang, chief consultant of Zhengyitang Strategic Agency, reenacted the historical scene of Zhang Ruimin smashing the refrigerator at the opening ceremony, paying tribute to the national brand Haier and its helmsman Mr. Zhang Ruimin, who is worthy of our pride, and sincerely invited Zhang Ruimin to smash the refrigerator again during the Olympic Games, which is also a critical period for the transformation of the Haier brand. After Haier smashed the refrigerator for the first time, it has developed rapidly for more than ten years, and now it has fallen into a stage of wandering, with many large enterprise diseases and crises. Therefore, I hope that Zhang Ruimin will smash the refrigerator again and seek development again.

First of all, how to make it bigger. Due to the sheer size of the enterprise, its growth can no longer be opportunistic, but strategic. For example, Wal-Mart's annual sales are more than $200 billion, and if it wants to grow, it will be more than $20 billion.

Have an opportunity of more than two billion for you to seize? Therefore, Wal-Mart's growth in the past ten years is no longer an opportunity to capture growth, but to focus on the improvement of customer relationships, the integration of the procurement chain and the first-chain system, and the transformation and innovation of the way of doing business!

It illustrates Zhang Ruimin's determination and attitude to strictly grasp quality. Effects: 1. Establish the determination to improve product quality within the enterprise, which plays a decisive role in rapidly improving product quality; 2. Showing attitude towards consumers and enterprises alleviates the state of being questioned by enterprises, and establishes confidence in the minds of all people.

Zhang Ruimin's angry smashing of the refrigerator also improved the credit of Haier's products, and it was the reason why Haier became the No. 1 refrigerator. Many consumers also saw Haier's credit from Zhang Ruimin's smashing of the refrigerator.

He was impulsive, so he smashed the refrigerator, but it didn't work.

Hisense broke it in less than three months after buying it.,I have to pull it back to repair.,It's so bad when you have a refrigerator dish.,This is Hisense.。 Speechless.

In 1985, Zhang Ruimin received a letter from a user, saying that the quality of the refrigerator in the factory was problematic. Zhang Ruimin immediately led people to inspect the warehouse and found that 76 of the more than 400 refrigerators in the warehouse were unqualified. At that time, I discussed with the cadres how to deal with it, and some people said that the refrigerator was just an external scratch, and it was cheaper to sell it to the workers.

At that time, one dollar could buy ten catties of cabbage, more than one catty of peanut oil, and six taels of pork. A refrigerator costs more than 2,000 yuan, which is a worker's salary for more than three years. Even so, refrigerators are still in short supply, and they can't grab them, "people buy paper-paste refrigerators".

Zhang Ruimin announced at the all-staff meeting that he would smash all the 76 unqualified refrigerators, and the person who produced the refrigerator would personally smash them. Zhang Ruimin said: "In the past, everyone did not have a sense of quality, so there was this quality accident.

This is my responsibility. This time, I deducted all my wages and didn't take a cent. In the future, it is your responsibility to have quality problems, and whoever has quality problems will deduct their wages."

Zhang Ruimin knows that it is not that the quality of the refrigerator will be destroyed immediately, but through this matter, it is more important to improve the quality awareness of employees and convey a concept, that is, all defective products cannot leave the factory.

One day in 1985, a friend of Zhang Ruimin wanted to buy a refrigerator, but he picked a lot of faults, and finally reluctantly pulled one away. Before his friend left, Zhang Ruimin sent someone to inspect all the more than 400 refrigerators in Duan Yi's warehouse and found that a total of 76 had various defects. Zhang Ruimin called the workers to the workshop and asked everyone what to do?

Most people proposed that it would not affect the use, and it would be cheaper to deal with the employees. At that time, the price of a refrigerator was more than 800 yuan, which was equivalent to the income of an employee for two years. Zhang Ruimin said

If I allow these 76 refrigerators to be sold, I will allow you to produce another 760 of them tomorrow. He announced that all these refrigerators were going to be smashed, and whoever did it would smash it, and picked up a sledgehammer and smashed the first hammer with his own hands! Many workers shed tears when they smashed the refrigerator.

In the next month or so, Zhang Ruimin initiated and presided over one meeting after another, and the topic of discussion was very focused: "How to start from me and improve product quality", and three years later, Haier people won the first national quality gold medal in China's refrigerator industry.

Zhang Ruimin said: "For a long time, we have a ridiculous concept, the products are divided into qualified products, second-class products, third-class products and other foreign products, good things are sold to foreigners, inferior products are exported to domestic sales for their own use, is it that we are born cheaper than foreigners, only worthy of using defective products? This concept fuels our inferiority, laziness and irresponsibility, no wonder people look down on us, from now on, Haier's products are no longer graded, defective products are waste products, smash these waste products, only smash the heart bleed, in order to have a long memory! ”