What do you think of Xiao Zhan becoming the brand spokesperson of Mengniu Dairy?

Xiao Zhan became the brand spokesperson of Mengniu Dairy, and this matter can be said to be a matter of course. Xiao Zhan is undoubtedly the hottest traffic star now, and Mengniu Dairy needs to use Xiao Zhan's star effect to increase the brand's sales. It's good for both of them.

I think Xiao Zhan has been recognized by most people, and now he has greater commercial value, so he will become the spokesperson of Mengniu.

This shows that Xiao Zhan's popularity and traffic have recovered now, or even better than before, so he can become the spokesperson of the Mengniu Dairy brand.

Personally, I think it's normal for Xiao Zhan to become a spokesperson, after all, his influence is relatively large, and he just retired for a while because of something, but his recent comeback didn't make him lose fans.

Becoming the brand spokesperson of Mengniu is related to his own continuous efforts every day, and it is also a proof of his own strength.

I think Xiao Zhan became the spokesperson of Mengniu Dairy, and the company chose him as the spokesperson after considering his own value, which is an affirmation of him in all aspects, a good thing for him, and a manifestation of the recovery of his career.

Congratulations. Xiao Zhan finally got out of the shadow brought by last year's turmoil, he is a very powerful actor and singer, and he is very popular with the public. It is well deserved to become the spokesperson of Mengniu this time.

Xiao Zhan is a very popular star now, he has many fans, his traffic is also very high, he has become the spokesperson of this brand, which can improve the reputation of this brand.

Xiao Zhan had experienced some bad things before, but he survived and conquered others with his personality charm, and it is understandable to become a spokesperson.

I think Xiao Zhan's traffic and commercial value are huge, and Mengniu chose him as a spokesperson for his strength and value.

It can be seen that Xiao Zhan's influence is very large, and then the brands he endorses are also relatively popular, and they have been recognized by many people, and the fan base is also very large.

Mengniu Dairy, as a milk brand with a relatively high national popularity, actually chose Xiao Zhan, an unqualified artist, and contemporary spokespersons can't help but make people wonder how powerful the capital power behind Xiao Zhan is.

This incident also confirmed Xiao Zhan's career progress in the entertainment industry, and Xiao Zhan is also very strong and level, so he was able to get this opportunity.

I'm just going to buy and buy, and there's nothing else to look at.

In mid-January 2021, Mengniu officially announced on Weibo that it would renew its endorsement contract with XZ, but some netizens said that the renewal was an excuse, and the cooperation may have never been broken.

Mengniu Dairy (Group) Co., Ltd. (hereinafter referred to as Mengniu Dairy or Mengniu), founded in August 1999 and headquartered in Shengle Economic Park, Hohhot City, Inner Mongolia and Lingle County, is a key enterprise of national agricultural industrialization and a leading enterprise in the dairy industry. Mengniu is a leading dairy product manufacturer in China, focusing on R&D and production of dairy products suitable for the health of Chinese people, and is one of the top 8 dairy companies in the world.

Since its establishment, Mengniu Dairy has formed a product matrix series with liquid milk, ice cream, milk powder cheese and other products, and has star brands such as Telunsu, Mengniu Chunzhen, Youyi C, Daily Xianyu, Future Star, Guanyi Milk, Mengniu Yogurt, Tilan Shengxue, Ruipien, Bellamy, Miaokeland and Ai's Chenxi.

In July 2009, COFCO, China's largest grain, oil and food company, became the largest shareholder of Mengniu. The participation of COFCO has promoted Mengniu's process of "more internationalization of food safety, more globalization of strategic resource allocation, and more integration of raw materials and products".

In 2020, the company's operating income was 76 billion yuan. The share of high-end UHT milk and low-temperature yogurt remains in the lead.

On August 28, 2020, Rabobank released the list of "Top 20 Global Dairies" in 2020, and Mengniu Group rose two places to the top 8 camp, and has been on the list for 12 consecutive years. With a forward-looking strategy of focusing on high-end, high-quality and accelerating digital transformation, Mengniu continued to achieve high-quality growth and once again refreshed its ranking.

Xiao Zhan has become the image spokesperson of Mengniu this time, he used to be the spokesperson of Mengniu's brand Zhenguo Granules, but now he has become the spokesperson of the whole line, and he has no other milk endorsements except Mengniu, but he actually has a lot of endorsements, and he can also talk to everyone.

One: Budweiser beer endorsement, Double 11 sales ranked first in beerIn addition to Mengniu, there is also Budweiser, which is a more popular brand of beer. And before Xiao Zhan's endorsement, this beer was already very popular, and many people liked to drink it, but after Xiao Zhan's endorsement, the sales of this beer reached the first place in beer sales during Double 11.

Because of Xiao Zhan's endorsement, the sales of this Budweiser have become so good, so his ability to bring goods is really strong. But the better sales are still the red packaging that Xiao Zhan has mainly played, because red is Xiao Zhan's support color, and Budweiser has also worked hard for Xiao Zhan.

Two: open a small stove, rely on marketing strategy sales to lead the divisionIn addition to Budweiser, there is also a small stove, which everyone is familiar with, a brand of self-heating hot pot. And now it can be seen everywhere, because it will also be placed in some stalls that open a small stove, Xiao Zhan's pillows and posters are given to fans and friends as gifts.

In fact, I was quite surprised that the game was looking for Xiao Zhan's spokesperson, because I think it is better to find Xiao Zhan for food advertising, because if Xiao Zhan's generation speaks, it will soon be able to drive many people to buy this thing. And fans don't just blindly buy things endorsed by Xiao Zhan, they also do some public welfare things while buying things.

Xiao Zhan also endorsed Budweiser beer, and the sales of this beer were also very good, and it also set a record of the first sales volume on Double 11; Xiao Zhan also endorsed Xiaolu Tea OPPO, Estee Lauder, Kaixiaozao, and also endorsed the game Xiaoao Jianghu.

Xiao Zhan used to be the spokesperson of Mengniu's brand Zhenguo Granules, and now he has become the spokesperson of the whole line, and he has no other milk endorsements except Mengniu.

Xiao Zhan used to be the spokesperson of Mengniu's brand Zhenguo Granules, but now Mengniu Group has signed a contract with him, making him the spokesperson of the whole line, and there is no other milk endorsement except Mengniu. However, there is an endorsement of beer, that is, Budweiser, after Budweiser Beer asked Xiao Zhan to be the endorsement, the sales volume increased significantly, and it can be seen that Xiao Zhan's ability to bring goods is very strong.

He was also the spokesperson of Mengniu's real fruit grains before, and there was no other milk endorsement except for this.

The most famous should be Mengniu real fruit grains. He still has this endorsement for a long time, and his fans are relatively capable of playing, and this sales are still considerable.

Xiao Zhan also has a milk endorsement about Mengniu real fruit grains. Xiao Zhan, as the top performer in the entertainment industry, has a good reputation, and he also has endorsements for brands such as Estee Lauder, Kaixiaozao, and Crest. Xiao Zhan's influence is particularly great, his fans are very sticky, and the products he endorses sell well.

Xiao Zhan used to be the spokesperson of Mengniu's real fruit grains offline, and this time he endorsed Mengniu's full line of endorsements, Xiao Zhan did not endorse other milk endorsements, but Xiao Zhan is also the spokesperson of other brands.

For example, there is a sub-brand of real fruit grains, but there are many other endorsements, such as Budweiser beer, Kaixiaozao hot pot, and Estee Lauder, as well as Xiaolu tea OPPO and so on.

Xiao Zhan used to be the spokesperson of Mengniu's real fruit grains, but now he has become the spokesperson of the whole line, and he has no endorsement of other milk brands except Mengniu.

No, his main job is still that he is an actor, and most of the time is filming, so no advertisers invite him to be an endorsement.

As the largest producer in China, Mengniu has released countless amounts of milk to various places. As a contemporary performing arts star, Xiao Zhan has a huge number of fans, and his fans' purchasing power is infinitely strong. On the one hand, Mengniu can use Xiao Zhan's huge fan purchasing power to increase Mengniu's sales again, and Xiao Zhan can make himself known to more people through the sale of Mengniu's well-known Mengniu milk, and even transform the hail into his own fan power.

Since Sanlu, Mengniu, Yili, and other dairy companies were revealed to have added melamine, an industrial carcinogen, to milk in order to save production costs, poisoning Chinese babies, they have been boycotted by the Chinese people, and the sales of these dairy companies have been greatly affected.

When explaining the melamine incident, the CFO of Mengniu at that time personally said, "The products we send to Hong Kong are the same as those we export, and the products are guaranteed to be better and safer than those in the mainland." At the Summer Davos Forum, Lu Minfang, CEO of Mengniu Dairy, once said, "We put the best products in the Hong Kong and Singapore markets."

The words of the CEOs of these two companies deeply hurt the hearts of the people in the hinterland. Mengniu's revenue** comes from inland areas, but they put it simply, saying that the quality of products exported to Hong Kong and abroad is better and safer. This practice has made many netizens refuse to buy Mengniu products again.

Mengniu wants to use Xiao Zhan's power to regain its impression in the hearts of the Chinese people, so it wants to cooperate with Xiao Zhan to reopen the domestic market and create more economic benefits for itself. Xiao Zhan, as the new spokesperson, on the one hand, is because of the brand benefit, and on the other hand, he also wants to quickly expand his recognition and make himself known by more people.

is normal, because Xiao Zhan has a very good reputation and popularity, and he has also received the support of many fans. And this signing of Mengchen Repentance Cow will also bring great benefits to Mengpai Mengzheng Niu.

This spokesperson is still very suitable for endorsement, and Xiao Zhan is really right to do this, and it can also make many people like Xiao Zhan very much, and I am also looking forward to it.

This is also a very normal thing, because Xiao Zhan is indeed a very qualified spokesperson, and the popularity is also very high.

I only see his patriotic heart, a heart that wants to do something for the national industry, even if the national industry has such and such shortcomings, but still hopes that it will grow and improve. Xiao Zhan doesn't eat like other celebrities who hold thirty or forty endorsements, like they are ugly, as long as they have money, they will pick up leaks or something, they are quite backbone