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Anonymous users2024-02-161.Market positioning strategy.
2.Product Positioning Strategy.
3.Conceptual positioning strategy.
4.Corporate image positioning strategy.
5.Brand positioning strategy.
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Anonymous users2024-02-15In advertising, by highlighting the distinctive characteristics of the product in line with the psychological needs of consumers, the position of the product in the market competition is established, and the strategy of prompting consumers to establish a solid impression of the product. It is the application of product positioning strategies in advertising. It includes the entity positioning strategy of advertising products and the positioning strategy of advertising concepts.
The entity positioning strategy of advertising products is a publicity method that highlights the new value, new functions and new uses of the product in the advertisement, which can bring new benefits to consumers and make consumers have a deep impression of the product. The main methods of the square rubber are as follows:
1) Efficacy positioning, that is, highlighting the special functions of the product in the advertisement, so that the product has obvious differences and advantages in similar products, so as to enhance the selectivity requirements. For example, medicated toothpaste, some highlight the effect of preventing and treating toothache, some highlight the prevention and treatment of periodontitis, and some highlight the prevention and treatment of tooth root bleeding.
2) Quality positioning, that is, to highlight the good specific quality of the product in the advertisement, such as the function of the butyl rubber bicycle inner tube, emphasizing the pumping once and maintaining the excellent quality for three months. When the performance, stereotype, use and other aspects are similar to similar products, the characteristics of low cost of products are highlighted. This is an effective way to beat the competition of homogeneous products.
3) Market positioning, that is, to set the object of product promotion in the most favorable target market.
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Anonymous users2024-02-14Summary. Advertising positioning strategy refers to the strategy of discovering competitive and differentiated concepts that represent the characteristics of a product from a large number of concepts related to a specific product, and using appropriate advertising forms to promote it, so as to establish an ideal position in the minds of target consumers.
Discuss the "ad targeting strategy" in advertising planning and give examples.
Advertising positioning strategy refers to the strategy of discovering competitive and differentiated concepts that represent the characteristics of a product from a large number of concepts related to a specific product, and using appropriate advertising forms to promote it, so that the product can establish an ideal position in the minds of target consumers.
The main ones are: (1) efficacy positioning; (2) quality positioning; (3) Brand positioning; (4) **Positioning; (5) conceptual positioning; (6) consumer positioning; (7) market positioning; (8) Packaging positioning; (9) Service positioning; (10) Competitive positioning, etc. Its formulation relies on accurate product positioning.
When determining this strategy, it is necessary to adhere to the principle of royalty and wisdom, and pay attention to the integrity of advertising positioning.
The main ones are: (1) efficacy positioning; (2) quality positioning; (3) brand positioning; (4)**Set the leaky pants to make trouble; (Pure slow 5) view back cover positioning; (6) consumer positioning; Give an example.
You can choose to cooperate with the "paid**" that supports "precision delivery", such as search, WeChat Moments, or Toutiao, etc., with the following four orientations: ?Time Orientation: Facing Young White-Collars?
Today's headlines are put out at 7-9 o'clock in the morning, and most of the young people are brushing the news on the bus and subway;Geographical Orientation: Facing the Nanjing Market?
Talk to Luo Ji Siwei;?Behavioral Orientation: Facing Burning Caution for Business Travelers?
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Advertising strategies include:
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