What is method targeting in ad targeting and how to give examples?

Entity positioning. Physical positioning refers to highlighting the new value of a product in advertising, emphasizing how the brand is different from similar products and the greater benefits it can bring to consumers.

Example: The advertising campaign for 7-Up Soda in the United States uses the coffee free as the base point to show that it is different from many other beverages such as Coca-Cola.

Gap positioning. Gap positioning refers to the fact that when enterprises design advertising, they look for gaps in the minds of consumers according to the characteristics of their products, and strive to be unique in terms of product size, price and function. With careful research, you'll find the gaps you need when targeting your ads.

Case in point: Apple unveiled its first tablet, the iPad, at the Yerba Buena Center for the Arts in San Francisco. It fills the gap between smartphones and laptops, emphasizing that it has the function of a laptop and is portable at the same time, thus successfully opening up the tablet market and digging up the first pot of gold.

Reverse positioning. Reverse positioning refers to the idea that a company seeks to be "non-homogeneous" away from competitors in the face of strong competitors when advertising positioning, so that its brand can enter the minds of consumers with a unique image.

Example: Nongfu Spring also relies on this trick to win in the highly competitive water market. Under the circumstance that pure water has an absolute advantage, Nongfu Spring played the banner of "because pure water is harmful to the human body, it will no longer produce pure water", sacrificed the concept of "natural water", and staged a Romance of the Three Kingdoms with Wahaha and Robust.

Location-based advertising (LBA) is consumer-basedGeographical locationSMS ads that are designed and pushed.

LBA combines location-sensitivity, real-time communication, and social benefits with accuracy unmatched by traditional advertising. The existing research is mainly position-sensitive, and pays less attention to the other two and the interaction between the three. But in reality, it is the three that together determine the effect of the LBA.

These three advantages correspond to the three dimensions of psychological distance - physical distance, time distance, and social distance. Therefore, based on the theory of psychological distance, this project derives research hypotheses, establishes conceptual models, and conducts empirical research.

From 3 aspects** The effect of LBA:

1) Direct impact: The direct impact of the three on the effect of LBA.

2) Interaction: The impact of the interaction between the three on the effect of LBA.

3) Mechanism of action: the mechanism by which the three affect the effect of LBA.

In order to test the hypothesis, this course cooperates with wireless carriers to carry out field experiments in parallel with multiple rounds of laboratory experiments to ensure the external validity of the study. The findings of this study will not only theoretically advance the research on LBA and psychological distance, but also provide actionable marketing suggestions for enterprises to use LBA.

Advertising format. 1. Use newspapers, periodicals, books, directories, etc. to advertise.

2. Use radio, television, movies, videos, slides, etc. to broadcast advertisements.

3. Use streets, squares, airports, stations, docks, etc. to set up street signs, neon signs, electronic display boards, shop windows, light boxes, walls and other advertisements in buildings or spaces.

4. Use theaters, stadiums (halls), cultural centers, exhibition halls, hotels, restaurants, and playgrounds.

Set up and post advertisements inside and outside shopping malls and other places.

5. Use cars, boats, airplanes and other means of transportation.

Setting, drawing, and posting advertisements.

6. Mailing all kinds of advertising materials through the post office.

7. Use gifts to advertise.

8. Use network email, banner, etc. for advertising and database marketing.

9. Call center, a kind of database marketing.

Summary. Hello, there are these commonly used positioning methods in advertising, and the content is as follows, mainly including preemptive positioning, enhanced positioning, comparative positioning, reverse positioning, gap positioning, etc.

Hello, there are these commonly used positioning methods in the wide open announcement, the content is as follows, mainly including preemptive matching and first positioning, strengthening the early track of fixed training, specific positioning, reverse positioning, gap positioning, etc.

Be the first to target. Preemptive positioning refers to the fact that when enterprises carry out advertising positioning, they strive to make Yinhu their own product brand enter the minds of consumers and seize the first vacant position in the market. Experience has shown that the brands that first enter people's minds are, on average, much higher than the second brands in terms of long-term market share.

And this relationship is not easy to change. Generally speaking, the first brand to enter the hearts of consumers is difficult to expel from the consumer.

Answer]: The so-called advertising positioning refers to the reason for buying different from other products when determining the advertising strategy, that is, to determine the so-called advertising position in the market. The preliminary work of positioning is to determine the characteristics of the consumer group (target market) and the position of enterprises and products in the market through market research.

On this basis, the so-called "reasons for purchase" are determined. The intelligence to be gathered during the market research process includes:

1) what are the goods and services, i.e. what are the total material benefits of the goods and services;

2) the market, i.e., to determine the group of people to be affected;

3) motivation, i.e., the reason why customers buy only Fusan products;

4) information, i.e. determining what the main idea, message and attitude of the advertisement is (in order to push the likely customer closer to the final sale);

5)**, i.e., determine the channel through which the information will be delivered to the advertising audience;

6) Measurement, i.e. the criteria used to measure the results of the information to be transmitted to a specific audiovisual audience.

Ad targeting plays a pivotal role in the success or failure of an advertisement.

1) Correct ad positioning is conducive to further consolidating product positioning. In some cases, wrong product targeting can be salvaged by correct ad targeting. However, it should be noted that there must be a correct product positioning before the product is produced.

"Making amends" is always a good idea. Typical lessons and lessons should be learned.

2) Correct ad targeting is the key to convincing a purchase. Consumers won't buy your products just because your ads are beautiful and beautiful; Consumers don't consciously take the time and effort to guess the ridiculous advertisements. Targeting is about why consumers are likely to buy your product, what they want to know, when and where they want to hear or see your ads.

Therefore, whether an ad can play a leading role depends first on whether you have the correct ad positioning.

3) Correct ad positioning is conducive to product identification. Especially when the overall consumption level in China is still relatively low, consumers need more information to buy, and the differences between goods are sometimes very important. In this case, ads that emphasize product differentiation can be very effective.

4) Correct advertising positioning provides the most basic subject for the creation of advertising performance. Advertising is not a play on words, nor is it simply painting, photography, and videography.

Advertising positioning is an important part of the scientific management of advertising by enterprises, and it is an important symbol for evaluating an advertising work. There are more and more advertising selections in China, but the criteria for evaluating advertising works are very vague, and scientifically establishing the main evaluation criteria for advertising is a topic that should be seriously studied today. Advertising has to move out of the mere temple of art and really enter the market.

Advertising positioning refers to the systematic advertising and marketing strategy of enterprises starting from consumer needs, dividing the entire market into different parts or purchase groups according to different standards, and selecting one or several market parts for advertising tuning, establishing advertising themes, selecting advertising **, writing advertising copy, and implementing advertising behaviors.

The correctness of advertising positioning directly affects the ultimate success or failure of the entire planning, and it is the key link that can best show the planning level and planning ability of the planner. Whoever can tap the latent needs of consumers and determine the appropriate positioning will be able to win in the fierce competition.

Answer] :d advertising targeting strategies include: efficacy positioning, emphasizing the specific efficacy of the product; Quality positioning, emphasizing the special quality of products; Market positioning, emphasizing which type of consumer the product is suitable for; Concept positioning refers to the strategy of changing consumers' habits and psychology of a certain product, and then establishing the concept of new products and the concept of consumption sensitivity.