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Brand promotion refers to a series of activities in which an enterprise shapes the image of itself, products and services, and is widely recognized by consumers. The main purpose is to increase brand awareness.
There are many self-service website building platforms on the market, and brand promotion must be used to command all the marketing (line) communication (speech) activities of the enterprise with the core value of the brand, that is, any marketing and advertising activities such as product development, packaging design, advertising, channel strategy, terminal display to the street, and even any opportunity to communicate with the public, such as interviews, must deduce the core value of the brand. In this way, consumers can feel the unified image of the brand every time they contact the brand, which means that every cent of marketing and advertising money is deepening consumers' memory of the brand.
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Sichuan low-grade liquor market analysis and small and medium-sized enterprise brand promotion** Yu Jiang, Southwest University, Southwest University, 2011-05-25
2 Construction of Library Logo System Based on Brand Promotion Thinking Wang Wei, Library of Guangdong University of Business 【Journal】Library Science Research, 2007-06-10 0 49
3 Research on the strategy of brand promotion of sports sponsorship enterprises in China Gao Xiaobo; CHEN Xiaohui; Liu Youzhu, School of Physical Education, South China University of Technology; School of Public Administration, South China University of Technology; School of Science, South China University of Technology, Journal of Chengdu University of Physical Education, 2010-06-20, 0 174
4 Consumer-oriented brand promotion: Lingzhi's brand promotion in the United States from the perspective of youth consumption psychology Li Qin; Li Binbin, School of Design, Jiangnan University; School of Design, Jiangnan University, Wuxi, Jiangsu, China; Wuxi, Jiangsu Province Journal of Zhengzhou Institute of Aeronautical Industry Management (Social Sciences), 2005-08-30, 1 213
5 Brand Promotion and Consumer Psychology Duan Yaping, School of Social Development and Public Policy, Fudan University, Journal of Science and Technology Information Development and Economy, 2009-12-15, 0 274
6 Research on brand promotion of Heze Telecom Tianyi, Li Guang, Shandong University, Shandong University, 2010-03-25, 0 64
7 Research on the Brand Promotion Mechanism of Sports Events in China: A Discussion on the Brand Promotion of CBA Events, HE Chenglian, College of Physical Education and Leisure, Guangdong Ocean University, Journal of Nanjing University of Physical Education (Social Sciences), 2010-04-15, 0 200
8 Research and Application of Interaction** in Corporate Brand Promotion Wan Tao, Beijing Institute of Graphic Communication, Master, Beijing Institute of Graphic Communication, 2010-11-01, 0 45
9 Research on FMCG Network Brand Promotion Shen Qi, Soochow University, 【Master】Soochow University, 2009-05-01, 0 510
10 Volvo's Brand Promotion Strategy in China after Returning to Geely Li Jiabao, School of International Business Administration, Shanghai Wai Chinese University, China 【Journal】Science and Technology Information Development and Economy, 2010-09-25 0 141
11 Graphic Creativity and Branding, Mao Qiuhui, Tianjin University of Commerce, Journal of Art and Design, 2008-08-15, 1 141
12 Interpretation of Adidas' Internet Brand Promotion Strategy Tang Ajun, Academy of Fine Arts, Jiangxi Normal University, Journal, 2011-01-01
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The role of the brand in a company is still relatively large, but in my opinion, it is more difficult to promote it, because the cost of promotion is getting higher and higher, and the free promotion will not be done by itself, so some of the Jin Suitui help, will do a little bit every month, it has been three years, and now there will be customers if you don't do promotion.
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Brand promotion is actually not very difficult, you can do a planning and positioning in the early stage, and then go to study your peers and opponents, see what they are doing to promote, just follow the way of others to do it, we are also confused at first, and then let Jin Suitui do it, do a few years until now there is no promotion.
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