How to develop and promote e commerce mini programs

One. Free promotion 1) The exchange of volume is mainly for the exchange of banners, pop-ups or open screens. Before the APP volume exchange, you need to clarify the target of the volume exchange, and then you can do the volume exchange according to the goal.

Before changing the volume, I must be clear about what I have, what I can give to the other party, and what I specifically need. Some small tips for volume exchange are actually a kind of business negotiation, and you can cooperate a few more times. For example, when the opponent is large, can we clarify our own advantages, can we give each other a longer display time?

Or an extra ad slot? Similarly, if the other party is smaller than us, we can also ask for multiple ad slots, promotion channels, or longer exchange times. When changing the volume, you should also pay attention to check the data at any time, such as if the effect is not good, is it...

Many friends don't know how to promote the Mini Program after it is launched, and they want more users to know about it in order to further use the Mini Program. How to promote the mini program? It's a concern for many operators, so let's take a look with Xiaomu.

1.Offline promotion.

The most common thing for offline promotion is to sweep, after the development of small programs in the past few years, sweeping has long become our daily habitual behavior. Merchants can go to the store to promote the Mini Program through the way of "Mini Program Code + Poster". Store staff can also directly guide users to place orders using the Mini Program, to cultivate the habits of users who visit the store, and to accumulate online savings user traffic for the Mini Program.

2.Circle of friends + community promotion.

The Mini Program is backed by the WeChat ecosystem, and Moments and community promotion are also one of the ways to promote the Mini Program. Merchants can share Mini Program codes or product sharing posters with their employees in the circle of friends to attract acquaintance customers, and then let acquaintances introduce acquaintances to attract traffic. Users can also be added to the member group, and benefits can be issued from time to time to attract users to renew and repurchase to attract new users.

Merchants can associate ***, through high-quality content marketing (such as sharing fitness dry goods and simple tutorials, new product release promotion, etc.), to attract precipitation and conversion of more users, when customers pay attention to your ***, you can see the relevant mini program, interested will naturally click into the mini program. Or in the form of a Mini Program card, insert a Mini Program card inside the Tweet. In the way of combining promotion, interested friends can long press the applet code to identify and enter.

4.Paid promotions.

Merchants with sufficient budget funds can also carry out a wave of paid promotion, such as placing Moments ads or other community ads, and through the accurate screening of the WeChat platform, they can accurately reach the target user group and carry out effective display, customer drainage and sales conversion.

5. Online + offline linkage and interoperability.

Products and services are the core of all industries, and for merchants with physical stores, they can use mini programs to create and extend more service scenarios, so that online and offline can not only promote and linkage, but also achieve service interoperability, form two-way drainage and order conversion, and improve user experience.

The above is an introduction to how to promote a good Mini Program, it is not difficult to make a Mini Program, and good operation is the key. I believe that doing a good job in the promotion of Mini Programs can help merchants better open the WeChat traffic market.

1. Mini Program advertising.

How to pull people to use the applet, the new media mine has found 7 reliable methods - Little Fox - New Media Mine.

2. Poster + ***.

This is the most commonly used promotion method, that is, through the background to generate a small program*** and implant it into posters or outdoor advertising. It should be noted that the *** of the mini program cannot be automatically generated by the *** generator, and the channels include WeChat Moments, WeChat groups, building elevators, airports, event sites, etc.

3. Mini Program activities.

WeChat can do activity promotion, and the same is true for mini programs, combining the characteristics of mini programs to launch activities to attract users' attention. For example, on the mini program of Nanfang**, you can see the activity entrance on the scrolling advertising map.

1.Optimize the Mini Program page: Ensure that the page design of the Mini Program is concise and clear, and the content is rich and attractive. Capture the user's attention with beautiful**, appealing titles and descriptions, prominent product features, etc.

2.Provide unique value: Provide content and features that are of interest and value to users in the Mini Program.

For example, coupons, discount information, exclusive products, specials**, life hacks, etc. By providing unique value, attract users' interest in and use of Mini Programs.

3.Social sharing and word-of-mouth: Add social sharing features to your Mini Program to encourage users to share offers, events, and product information with friends and social circles. Through the user's word-of-mouth communication, spread the popularity and influence of the Mini Program.

According to the user's interests, purchase and sales history, behavior, etc., recommend relevant products and activities to them to improve the purchase conversion rate.

5.Points and membership system: Set up a points matching system and a membership system in the Mini Program to encourage users to register as members and participate in shopping. Increase users' loyalty and desire to buy by accumulating and redeeming points, member-only offers, etc.

At the same time, users can be attracted to shop and participate by holding limited-time flash sales, ** activities, cooperation activities, etc.

7.Material marketing promotion: publish interesting and useful content and materials in the Mini Program, such as **, **, **push, etc. Attract users' attention through attractive content, and increase users' attention and conversion rate to Mini Programs.

8.Partnerships: Cooperate with other brands, bloggers, influencers, etc., to expand the user base and popularity of Mini Programs through cooperative promotion and mutual infiltration.

9.Continuous optimization and improvement: Through continuous analysis of data, user feedback and market dynamics, we can improve the user experience, product strategy and marketing strategy of the Mini Program, and improve the conversion rate and user satisfaction of the Mini Program.

All in all, e-commerce can attract traffic and do marketing promotion through WeChat Mini Programs, but the key is to understand user needs, provide valuable content and products, and use personalized recommendations and marketing methods to attract users and increase conversion rates. At the same time, we continue to pay attention to the market and user feedback, continuously optimize and improve the Mini Program, and enhance the user experience and brand image.

Traditional e-commerce began to transform, from a scattered and sunsome shopping platform to a small program, merchants in the small program, after doing a good job of small programs, more concerned about the problem of drainage. How to drain WeChat e-commerce through small programs, let's introduce the drainage method to you in detail.

Since the launch of the WeChat platform, most of the WeChat e-commerce has launched WeChat, through WeChat to promote their products, WeChat is a good publicity platform, merchants use WeChat to accumulate a certain number of fans, you can associate with the applet, the WeChat and the applet together, then the merchant can directly enter the applet through WeChat.

WeChat*** is mainly promoted online, while mini programs can be used downwards to increase the traffic of e-commerce through the combination of online and offline. Merchants introduce related products through WeChat***, resonate with fans, accumulate a part of fans, fans have the desire to buy products, fans can directly click into the applet to achieve online transactions, the two together, can play a complementary role. Now there are many e-commerce applets in the network, you can insert the card of the applet in WeChat***, and WeChat users can directly enter the link to buy products.

Community sharing. Offline promotion.

Most of the WeChat e-commerce companies in the shed are using these methods to carry out small program drainage, and the actual situation of each merchant is different, so we must explore a more suitable drainage method for ourselves in combination with our own actual situation.

1. Mini Program jumps to Mini Program.

Mini Programs can jump to each other, so they can exchange resources with other Mini Programs, such as clothing and makeup.

The mutual jump between the small programs is not only the complementarity and improvement of enterprise services, but also allows the small programs between enterprises to be disseminated, and each product line makes a small program, binds it to the same subject, jumps to each other, and reverses each other.

The ranking of Mini Programs** is related to the name, description, online time, number of user visits, and the overall quality of the Mini Program, and the name of the Mini Program is unique. Only by registering the name of the Mini Program according to the user's search habits and product characteristics can the Mini Program rank higher and be more likely to be searched by users.

Advertisers can create a new "in-text advertisement" in the background to connect the article with the Mini Program. "In-text advertising" appears in the middle of the article, and the advertising content is related to the article, which is easy to interact with fans, and belongs to the form of advertising that serves users, and users are more likely to accept it.

Preferential activities such as mini program grouping, seckill, and price bargaining stimulate consumers' enthusiasm for low-price consumption and achieve rapid fission. This kind of gameplay can accumulate a huge number of accurate users in a short period of time, and merchants can use it to carry out precision marketing in the later stage. This is a common routine for e-commerce mini programs, but no matter how commonly used the routine is, as long as it is effective, it is a good routine.

5. Advertise appropriately.

Placing the Mini Program on the Mini Program Store through payment or other means will have a certain publicity and promotion effect.

6. Nearby applets.

All online Mini Programs can be freed** here, and the Mini Program can add 10 geographic locations. In other words, making a small program for burning and cultivating is equivalent to increasing the opportunity for the store by 10 times.

Therefore, when designing a mini program, you must display the product well, and when there is a text introduction, try to write it clearly and clearly, so as to attract the attention of others with a few words.

7. Chat applet.

9. Ground push. For some Mini Programs, local push may be the marketing method closest to the user scenario. Offline in the form of Mini Program codes, through promotional materials and other marketing Mini Programs.

In fact, another advantage of local push is that it is as close as possible to the people around the store, which can effectively attract surrounding traffic.

1) Outdoor sweeping, it is understood that Ctrip, Qunar and other major companies have begun to place outdoor advertisements in densely populated places such as railway stations and bus stations. A large part of the original intention of the Mini Program is to improve the shortcomings of the service account, to achieve the perfect combination with the offline scene, and to achieve a considerable part of the outdoor advertising will benefit from the Mini Program.

2) The association between the same subject and ***, many *** large numbers will benefit from this, *** and small programs are combined with each other to play full of imagination and balance, a drainage, a realization, it is perfect.

5) Promote through mini program stores, such as Jikebao mini program store, Chadan tuiplus mini program store, etc.

If you want to get traffic through the socks applet, the second thing is to try your best to retain the people who have come in.

Here are a few tips.

How to recommend the Mini Program?

The second is to promote offline through *** scanning code.

The third is to promote through nearby mini programs.

How can we retain those who have already come in?

The product information should meet the needs of customers.

Second, the care of the shop should be clear and organized.

Third, don't tire of answering customers.

Fourth, integrity is the foundation and necessary guarantee.

1. Online: 2. Social group ** promotion.

3. Fission promotion of Mini Programs.

2. Offline: 1. Offline activities are promoted.

2. Promote in association with the store.