Compared with traditional e commerce, what are the advantages of Mini Program e commerce?

1. Through the nearby applet, WeChat users can see the merchant's product information and various preferential activities within a radius of 5 kilometers from the merchant's physical store, so as to cover the advertising effect of the physical store within a radius of 5 kilometers.

2. Interact with different WeChat***, share data, and drainage. It can do tens of thousands of hundreds of thousands of data drainage and promotion within 10 days, and use other people's fans to do their own business.

3. WeChat payment and Alipay payment are just payment tools, pay with small programs, you can do the precipitation of customers, see the user browsing records in the background of the merchant small program, and you can push information, new products or preferential activities to customers within 7 days after the payment of the small program, that is to say, the small program payment can realize customer precipitation, after-sales service + later promotion and marketing.

4. There is no limit to the number of Mini Program codes generated, which can realize one thing and one code, and know the customer's best channel and delivery effect. Similar to the WeChat group ID recognition function of the Mini Program, it can be classified and managed, and the user portrait can be automatically classified in the background, region, gender, and age. Data analysis of mobile phones, active users, etc.

5. WeChat has set up a search application department to support social search, application search, content search, and the applet can directly find you through the name of the applet through accurate search, fuzzy search, and associated word search, that is to say, the name of the applet is unique, once you register others, you will represent the entire industry.

6. Through the SEO optimization of the applet, each applet can set 10 keywords, and the applet can find the merchant by searching for keywords, a mobile app that can lock accurate customers, so that strange customers can easily see you by searching for keywords.

Compared with traditional e-commerce, Mini Program e-commerce has the following advantages:

First, the cost is low.

Traditional PC Internet e-commerce platforms generally charge higher fees, for example, the 2017 entry standards of a brand platform indicate that merchants need to pay a variety of fees to settle in

Security deposit: 10 150,000 yuan, most are 100,000 yuan.

Annual software service fee: divided into two grades: 30,000 and 60,000.

Platform commission: 5%-8% points are deducted for each transaction.

Tax charge: 8% of the total transaction amount is charged.

There are generally only three costs involved in opening ** on the Mini Program:

Store construction and maintenance costs: The construction cost of a store using a third-party development platform is generally about 20,000 yuan, and the annual service fee is between 1,000 and 2,000 yuan;

Payout Rate: The rate charged per transaction is:

It can be seen that the cost of Mini Program e-commerce accounts for only 5% of the cost of traditional e-commerce. Such a low ** is very popular for merchant cost control.

2. Diversification of customer acquisition methods.

The traditional PC Internet e-commerce platform has been born for 15 years, and the settled merchants have reached a state of saturation, becoming more and more branded, and small and medium-sized businesses are miserable. However, due to the serious homogenization of goods, the competitive cost of merchants has gradually increased.

Mini program e-commerce is different here, not only in emerging markets and blue ocean markets, but also on WeChat's 900 million daily active user traffic, with a variety of entrances, so that its publicity and promotion methods are also diverse

There are many different ways to promote nearby mini programs, friend sharing and circle of friends, ***+ mini program promotion, code scanning promotion, name search optimization, keyword promotion, etc. These methods are all based on the traffic channels under the WeChat ecosystem.

Third, the transaction steps are reduced.

Traditional e-commerce platforms have to go through a total of 8 links from generating purchase impulses to completing transactions: APP** installation, user registration, e-commerce store homepage, product detail page, shopping cart, order page, payment page, and shopping completion.

The purchase process of the Mini Program is more concise, from accepting product recommendations to completing the purchase, you only need to: article recommendation, friend recommendation, *** scanning, product purchase page, payment page, and purchase completion.

Compared with traditional e-commerce platforms, the sales and shopping process of Mini Programs is very simple, which can greatly improve the shopping experience of consumers. Moreover, whether it is online or offline, it can be seamlessly connected, and allow consumers to make mobile purchases in a timely manner.

Fourth, the fission effect of correlation.

The three core functions of WeChat are social networking, content, and payment. As a part of the WeChat ecosystem, Mini Programs naturally have strong social attributes, especially in the continuous opening of group sharing, social reduction, group participation and other functions with strong social attributes, which can quickly make Mini Programs fission.

A well-known brand e-commerce mini-program used social instant discounts to hold an event, which quickly attracted 500,000 users in 12 days. A coffee brand applet, using the applet for online gift giving, offline gift exchange and other social attribute functions, is to successfully awaken and attract customers. And the daily contribution to its chain stores is 1000+ million.

Compared with traditional e-commerce, the advantages of Mini Program e-commerce are as follows:

Advantage 1: Small competition.

Through the e-commerce platform, the development of online business can indeed improve the performance of enterprises and merchants, and because of this, many enterprises and merchants will choose to settle in the e-commerce platform. This leads to more and more peer merchants on the same platform. And the more merchants in the same industry, the greater the choice for customers.

At this time, customers usually choose which one has good service and which one is low.

Mini Programs do not have this problem, because Mini Programs are exclusive platforms for enterprises and merchants, so there is no peer competition on this platform. In this way, after customers enter the Mini Program, they often directly search for the products they want, and then place orders directly.

Advantage. Second, the cost is low.

Taking an e-commerce platform as an example, the cost of opening a *** on the platform usually requires a guarantee of 5-100,000 yuan, and a commission of 7%-8% for each order. In addition, due to fierce competition, some enterprises and businesses have to place advertisements on the platform in order to obtain traffic, which greatly increases the marketing cost of enterprises and merchants.

This problem does not exist with Mini Programs, because the cost of an e-commerce Mini Program only needs thousands to tens of thousands of yuan. And there's no question of taking a commission on every trade. In addition, Xiaocheng has a very rich set of marketing plugins, so businesses and merchants basically don't need to spend too much advertising money.

Advantage. Third, the flow is large.

In traditional e-commerce platforms, enterprises and merchants can often only rely on the traffic of the platform. And this part of the traffic will be divided by thousands of stores on the platform. As a result, many businesses and merchants often only get a small amount of traffic.

This problem does not exist for Mini Programs, because Mini Programs are based on WeChat, and WeChat has 1 billion active users, and these traffic are likely to become users of Mini Programs. In addition, in WeChat, Mini Programs have more than 60 entrances, and most of these entrances are free. In this way, the drainage work of enterprises and merchants will be easier, and the cost can be greatly reduced.

Therefore, as an enterprise and merchant in the e-commerce industry, it is still necessary to develop a small program.

First, the new retail model is less costly.

Merchants entering traditional e-commerce platforms usually require high margins, platform deductions, and drainage fees, in contrast, the cost of mini programs** is very low, and only basic construction costs and WeChat payment rates are required. Moreover, it is more convenient to attract traffic and customers in the WeChat ecosystem, which can save a lot of advertising costs.

Second, the general trend of the market potential is great.

Mini Programs** are suitable for multiple industries and scenarios, and many merchants have made profits with the help of Mini Programs**, and the bonus period of Mini Programs has come. In the future, the new retail model of mini program e-commerce will be more popular, and its market potential is unlimited.

3. Buy and go, good user experience.

Traditional e-commerce platforms need to use carriers such as apps or ** to sell goods, while the "buy and go" model of mini programs has a better user experience and is more popular. In the past, WeChat could only be displayed with h5**, slow opening and low retention were fatal problems, while the applet** was more brisk, and it could be easily found in the used applet.

Fourth, shopping is simple and payment is more convenient.

Traditional e-commerce platforms require **APP, installation and registration to shop, but mini programs** can directly view products through article push, friend sharing, scanning codes, etc., to complete the purchase. When paying, it is easy to pay through WeChat wallet and can benefit more people.

Fifth, there are many traffic entrances and it is easier to reach.

Dozens of traffic entrances in the Mini Program make it easier for products to reach users. Merchants can access the Mini Program**, publish articles such as planting grass, launching new products, etc., and embed Mini Programs** or cards, so that fans can buy them in one go while watching.

6. Social fission Marketing is easier.

WeChat's powerful social attributes bring great convenience to Mini Program marketing. Different from the traditional e-commerce method of "people looking for goods", the spread and fission of the mini program ** "goods looking for people" make it possible for sales to skyrocket. Marketing activities such as grouping, bargaining, and seckill can be easily realized.

Nowadays, there are many service platforms that professionally build Mini Programs, such as Fire Sale Mini Programs, which can meet the gameplay of Mini Program e-commerce.

Let's first analyze the models of these two types of e-commerce, and then explain the advantages of mini program e-commerce.

1. Traditional e-commerce.

Traditional e-commerce is platform e-commerce, such as **, Jingdong, etc., the way to obtain customers depends on search optimization, weight, through train to buy traffic, the platform has strict rules, merchants need to operate e-commerce business in accordance with platform rules and recommendation mechanism.

At present, the traditional platform e-commerce model has been very mature, and it has reached the state of the Red Sea for many merchants, and the traffic has grown to a bottleneck.

Second, the advantages of Mini Program e-commerce.

Mini Program e-commerce is a decentralized, multi-dimensional traffic aggregation three-dimensional sales scene (nearby Mini Program, community, self-promotion, distribution, offline), attached to social platforms, through social space sharing recommendations to obtain traffic.

Quickly fission customers through puzzles, bargaining activities, and communities.

1.The cost of traffic acquisition is low.

In the past, the solution of Mini Program e-commerce was through three-dimensional channel fission, where each participant was a traffic entrance, sharing Mini Programs to the social space (circle of friends) of self-rounding, recommending them to friends, and creating more sales opportunities with fragmented time.

This only needs to do a good job in the distribution mechanism, turn the cost of promotion into a profit sharing fission, use the sharing economy to share the traffic around you, and use the social space to operate the scene.

2.Propagation fission is fast.

1) Through cyberspace, the "community" allows customers to quickly fission.

Pull the customers of the Mini Program who have already consumed the Mini Program into the (welfare) community, release dry content at a price, let the community generate value, and drive people to send red envelopes through interest Luxiao, so that customers can attract new people**.

After a good group, find a few fans in the group to divide the new community.

2) Through puzzle activities, let customers attract new customers.

Customers who participate in group activities can get multiple traffic as long as they open a group, and the number of people in the group can be set according to their needs.

Let customers recommend customers, traffic drives traffic, and fission multiplies.

3.Free and uninhibited.

Mini program e-commerce can adjust**, adjust**, change details, and modify descriptions according to needs, unlike platform e-commerce, which will not be downgraded.

Now is the era of Internet madness, people contact and shop anytime and anywhere through the Internet, and most of their work is carried out online, but with the boom of WeChat mini programs, many WeChat users have to like it. WeChat mini programs are very beneficial to e-commerce, so what are its benefits?

1. Low capital investment.

For WeChat Mini Programs, it doesn't cost much to use it to take the e-commerce route, and it's not like platforms such as ** and Tmall that charge high entry fees. Not only is the investment small, but you can also accumulate experience, why not do this way of making money?

2. Meet the development needs of various industries.

WeChat Mini Programs are a user-friendly program because Mini Programs can sell a wide variety of products. There are no special regulations, even if it is a special industry, as long as the enterprise has formal qualifications, it can be the same. The main reason is that the Mini Program has a large number of users, which can play a role in attracting customers, allowing more people to know the existence of the Mini Program store and realizing brand integration.

3. Dual-line development, close integration of online and offline.

The close cooperation between online and offline, so that enterprises can easily achieve online and online sales and improve the conversion rate, the mini program is undoubtedly very suitable. Because the Mini Program is developing rapidly, the economic prospects are very good.

Therefore, people nowadays are more and more inseparable from mobile phones, and it is impossible to do without them. Using Mini Programs is a smart choice for e-commerce.

If you have the idea of creating a mini program, you can contact Mall4J** system, Mall4J** has a complete industrial ecological chain and professional development technology.

You can speed up to see it.