How to promote the Mini Program, and how the Mini Program should be promoted

Many friends don't know how to promote the Mini Program after it is launched, and they want more users to know about it in order to further use the Mini Program. How to promote the mini program? It's a concern for many operators, so let's take a look with Xiaomu.

1.Offline promotion.

The most common thing for offline promotion is to sweep, after the development of small programs in the past few years, sweeping has long become our daily habitual behavior. Merchants can go to the store to promote the Mini Program through the way of "Mini Program Code + Poster". Store staff can also directly guide users to place orders using the Mini Program, to cultivate the habits of users who visit the store, and to accumulate online savings user traffic for the Mini Program.

2.Circle of friends + community promotion.

The Mini Program is backed by the WeChat ecosystem, and Moments and community promotion are also one of the ways to promote the Mini Program. Merchants can share Mini Program codes or product sharing posters with their employees in the circle of friends to attract acquaintance customers, and then let acquaintances introduce acquaintances to attract traffic. Users can also be added to the member group, and benefits can be issued from time to time to attract users to renew and repurchase to attract new users.

Merchants can associate ***, through high-quality content marketing (such as sharing fitness dry goods and simple tutorials, new product release promotion, etc.), to attract precipitation and conversion of more users, when customers pay attention to your ***, you can see the relevant mini program, interested will naturally click into the mini program. Or in the form of a Mini Program card, insert a Mini Program card inside the Tweet. In the way of combining promotion, interested friends can long press the applet code to identify and enter.

4.Paid promotions.

Merchants with sufficient budget funds can also carry out a wave of paid promotion, such as placing Moments ads or other community ads, and through the accurate screening of the WeChat platform, they can accurately reach the target user group and carry out effective display, customer drainage and sales conversion.

5. Online + offline linkage and interoperability.

Products and services are the core of all industries, and for merchants with physical stores, they can use mini programs to create and extend more service scenarios, so that online and offline can not only promote and linkage, but also achieve service interoperability, form two-way drainage and order conversion, and improve user experience.

The above is an introduction to how to promote a good Mini Program, it is not difficult to make a Mini Program, and good operation is the key. I believe that doing a good job in the promotion of Mini Programs can help merchants better open the WeChat traffic market.

1. Mini Program advertising.

How to pull people to use the applet, the new media mine has found 7 reliable methods - Little Fox - New Media Mine.

2. Poster + ***.

This is the most commonly used promotion method, that is, through the background to generate a small program*** and implant it into posters or outdoor advertising. It should be noted that the *** of the mini program cannot be automatically generated by the *** generator, and the channels include WeChat Moments, WeChat groups, building elevators, airports, event sites, etc.

3. Mini Program activities.

WeChat can do activity promotion, and the same is true for mini programs, combining the characteristics of mini programs to launch activities to attract users' attention. For example, on the mini program of Nanfang**, you can see the activity entrance on the scrolling advertising map.

2. Offline store promotionIt is the main means to enter the mini program, generally speaking, offline is through posters, leaflets, stands, elevator advertisements and other forms of publicity of the mini program, or the combination of offline marketing activities to attract users to take the initiative to scan the code.

This is a free ** means, as long as you click on the nearby applet, all the applets within five kilometers will appear, not only zero cost promotion, but also accurate. Reasonable and correct addition of the geographical location of the Mini Program can have a good traffic in the early stage.

Regarding the operation and promotion of Mini Programs, they are generally divided into the following points:

1.Crowd Positioning, 2Pull new fission, 3Marketing Advertising, 4Data analysis.

2.Doing a good job in the operation and promotion of a small program requires a tactical thinking to think, including your peers, to study how to surpass the peers' play, to achieve user growth, project profitability considerations.

1. Online: 1. Promote with the help of ***. 2. Social group promotion. 3. Fission promotion of Mini Programs. 2. Offline: 1. Offline activities are promoted. 2. Promote in association with the store.

The promotion method of the Mini Program is as follows:

1. Diversion, which can be carried out through official channels such as official websites and apps. It can also be used to divert the flow through the self-leading platform, and finally it can be through some offline activities or materials with ***, which can play a role in diversion.

2. Quantity exchange, that is, the mutual push we have been doing. There is also packaging and volume exchange, we can do a collection of mutual push, and we can find ten or eight small programs to recommend each other. For example, if you want to recommend tools in the operation circle, you can work with these operation partners to promote each other, and the effect will be better.

3. Offline stores, whether for offline stores or e-commerce, repurchase rate and user stickiness are factors that merchants need to consider. It can also promote user repurchase. Offline***, for example, you can directly enter the mini program by scanning it.

4. Delivery, and there are two types of delivery, one is the delivery of the circle of friends, and the other is the delivery of KOL. It should be reminded that advertising must be within your budget, otherwise it will be very troublesome.

5. There are two ways to promote the applet, one is to bind the applet, and the second is to implant the applet in the content, and the content implantation is a more effective way. If your own *** traffic is insufficient, you can promote it by exchanging your *** association with others.

6. Operation, which can be through user activities, community operation and distribution of mini program benefits, as well as viral marketing. However, when doing viral marketing, it should be clear that it must be legal, reasonable, and compliant, and cannot induce the sharing of unhealthy things.

and Mini Programs can be associated with each other, and each other can be seen in the data pages of both parties after association. If the association is successful, you can also send a notification to the user that the association is successful. The experts we work with can also associate our mini program if they have their own ***.

After the association is successful, you can insert the mini program in the *** tweet, which can be in the form of ** link or text link, if you can use this way to promote, it should have a great effect with our fan base.

3. Leverage existing communities

Any promotion needs the first batch of seed users to do fission, and the users in the community are the best choice, if we can continue to communicate with the users in the community every day, then this group of users and we will become very close.

4. Encourage users to share

Based on the WeChat ecosystem and traffic, users are encouraged to share the Mini Program with friends or WeChat groups. In this way, the relationship chain and social attributes between WeChat users can be better utilized. For example, some e-commerce mini programs use profit-making methods such as "spelling orders" and "**" to encourage users to share and click, and then convert them into users of the mini program itself.

Recently, many people have asked how to carry out "small age posture program promotion", "circle of friends promotion", "SEO promotion", "bidding promotion", "APP promotion" and so on. In fact, these problems are the same, they are the result of "network marketing promotion", simply put, it is to introduce accurate traffic into small programs, circle of friends, **, APP and other traffic entrances through the network.

When we want to do network marketing promotion, the first thing is to determine your marketing products, and then where you plan to lead the traffic, this is called "traffic entrance", and the third is what "Mingbu marketing channels" you are going to promote, whether it is Tieba or QQ, or search engine SEO, or something else. Fourth, after determining the marketing channel, what kind of marketing method do you plan to use, whether it is article marketing or ** marketing or viral marketing, etc.

In general, the overall steps to do network marketing promotion are 1Perfecting the products you sell---2Establish and refine how your traffic ---3Determine the marketing channels and marketing plan ---4There are 4 steps to determine your marketing approach.

Of course, each step needs to be understood, and there are certain methods and skills to support it. Of course, to make it simpler, you can take a look at the 72 "Internet technology customers" originally written by an "Internet technology guest" who "decrypts network marketing like revealing magic", and you can generally master it in a few days.

"Network marketing" is actually not as complex as everyone thinks, it is a discipline in itself, but many of them need to be practiced as a foundation, and there are more practical operations, so you can naturally understand that the promotion and drainage of a project must follow the above steps.