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Because their advertising is good on the one hand, on the other hand, it may be because they are more cost-effective, and people will buy them if they are domestic.
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Because they are willing to advertise this thing, the advertisement is good, so many people don't understand the situation, so they can choose him.
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Because its brand effect is very good, it will attract so many consumers.
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Because they take the civilian route, many ordinary people use OV mobile phones.
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Because their phones are cheap, they have high sales.
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I think it may be more affordable or that the two machines have achieved something in a certain aspect.
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Because the advertising aspect is really too good to come, it is well-known.
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Because these two brands of mobile phones are still very good-looking, they are suitable for women.
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Because OPPO and vivo have been welcomed by many women, women account for a large part of the Chinese market.
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Oppovivo is a popular brand, **reasonable, and then people evaluate him well.
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BecauseThe offline layout of OPPO and vivo has accumulated a large number of loyal user groups for them, and OPPO and vivo have changed their own low-profile situation, so OPPO and vivo will have relatively high sales.
OPPO and vivo can occupy a large market share, which is inseparable from their offline development strategy at the beginning. When major manufacturers are developing Internet channels, OPPO and vivo focus on offline promotion. Advertisements for OPPO and vivo can be seen everywhere on TV, and major operators such as mobile and telecom can be seen, and most of the mobile phones sold in the store belong to OV.
Advertisements for OPPO and vivo can be heard everywhere on the streets. Through this marketing method, they have established a subconscious idea for many people that oppo and vivo mobile phones are better. At that time, smart phones were becoming more and more popular, and many people didn't understand mobile phones at all, and people who knew more might not have the ability to buy at that time.
In the past, OPPO and vivo were indeed synonymous with **low configuration, and mobile phone buyers in that period did not all understand mobile phones, Under their viral marketing, they did not need good configuration to be able to sell mobile phones. And because of the poor configuration of the mobile phone, users will change it more frequently. With the development and growth of OPPO and vivo, their models are gradually developing towards cost performance, which is a means for them to save their reputation, and after accumulating user groups, they have also begun to maintain their reputation.
In the past, they could sell the most low-profile mobile phones, and with the development of the mobile phone industry, continuing to adhere to the previous strategy will only lead to extinction, and their models have also begun to develop towards cost performance. And in order to attract more users, they have also established sub-brands and split them from the original brand, which can fix the brand positioning and also allow consumers to let down their guard.
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Because the ** of these two mobile phones is very clear and very cheap. Therefore, the sales volume is very high, and it is also very durable in life, and in general, the battery life of the mobile phone is also very good, so there are many ordinary people to buy.
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Because the streets are full of stores of these two mobile phones, and the price of these two mobile phones is relatively medium, which is suitable for low-end consumers, and there are many low-end consumers in China.
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Vivo's long-term customers came to talk. If you do a good job of quality control, it is worth me to be their long-term user. It may be said that compared with a certain meter, his ** and parameters are inferior, but now the selection of customer groups is also very meticulous.
Generally, the chip is not too strained, and it is definitely not a problem to basically play for two or three years.
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This is because the popularity and recognition of these two mobile phones in China are relatively high, and there are many celebrity endorsements, so the sales are very high.
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Because there are too many people who don't understand mobile phones, they just go with the flow...vivo and oppo are one family, and the boss is the boss of the previous backgammon, and the marketing has done a good job, so the sales have increased significantly. As far as the phone itself is concerned, garbage ......
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The cost performance is not high, the configuration of 3000 yuan to buy these two brands is equivalent to the configuration of other mobile phones about 1500, is this explanation in place?
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Because these two phones are easy to use, and they don't brag about how good their phone performance is, but its quality and user experience are there. Some mobile phones boast their own functions very high, but the actual user experience is just like that, and it is even worse than a mobile phone that is a little worse than him.
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Phones, cameras
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