How to open a cosmetics store How to open a cosmetics store

1. To open a cosmetics store, you need to: first, you must be familiar with and understand cosmetics and the industry, or be interested in this field. After all, familiarity and understanding will allow you to accumulate a lot of professional knowledge, and interest will allow you to devote yourself wholeheartedly, and the existence of one of the two can make you better devote yourself to the matter of starting a business and opening a store.

2. To open a cosmetics store, you need: a sum of money to start a business and open a store. Whether you open a cosmetics store or other types of stores, you need to have a sum of money, which is used for the expenses of your entire entrepreneurial project, including store rental fees, material costs, personnel management fees, etc.

3. To open a cosmetics store, you need: choose a suitable store location. For those who start a business and open a store, in addition to their own ideas that will be implemented, they also need to think about the specific matters of opening their own store, the core of which is the address of the store.

You need to choose a place that is relatively large and has spending power.

4. To open a cosmetics store, you need to give a suitable name, and carry out industrial and commercial registration to obtain legal business qualifications. Starting a business must be legal and reasonable, and it must have business qualifications, so that it can officially carry out business activities.

5. To open a cosmetics store, you need to determine your own sources and channels. To open a cosmetics store, you need all kinds of products in the field of makeup, you must screen them yourself, and you must know how to ensure the safety and regularity of your products, so that your sources and channels are legal, and you can make your makeup store operate normally.

Meiji International Beauty is an imported beauty source in cooperation with L'Oreal Group, which is the same source as major brands, including skin care, makeup, fragrance, medical beauty, daily chemicals, 100 brands and 1000 products in the world, and is the second largest cosmetics consumer market in the world.

1. Due to the correlation between the sales of cosmetics and the income and consumption level of residents, the sales volume of first-, second-, and third-tier cities is large, while the sales volume of county-level cities and below the county level is relatively low. In terms of production, China's cosmetics manufacturers are mainly concentrated in the southeast coastal areas, and Guangdong, Zhejiang, Jiangsu, Shanghai and other places are the provinces and cities where China's cosmetics enterprises are concentrated. In addition, as long as the people for cosmetics are white-collar workers, students and other popular groups, they should match the surrounding people in terms of product positioning.

2. Choose a brandWhen you want to open a cosmetics store and have made enough preliminary preparations for this, then you have to start choosing what brand you want to sell. Regarding the brand, this is not only the core competitiveness of a store, but also determines the future development of the cosmetics store you open, so be sure to choose carefully. You can pay attention to a few more good brands on the regular platform, and choose the one that suits you best after comparing the horizontal and vertical directions.

During this period, it is also necessary to do more in-depth communication with franchisees, so that they know what to do and position correctly. 3. A survey of beauty and cosmetics stores in Taiwan shows that 60% of the reasons for business failure are caused by poor store locations. Therefore, in the choice of store location, it is important not to rush it.

As much as possible, the number of residents, floating population, consumption level, consumption habits, vehicle movement and other conditions in the business district of several pre-selected store sites are listed one by one, and a detailed comparison is made.

I'm glad you have a question: first of all, capital budget, opening a cosmetics store should have sufficient operating funds, hoarding and dispensing goods requires high funds; Opening a cosmetics store requires a high capital budget, if the positioning is relatively high-end, a set of cosmetics is expensive, to fill the shelves and properly stockpile, you need to have sufficient funds to operate. Secondly, the location is very important The most important thing to open a cosmetics store is the location, if the products you buy are not very big, just some low-end products and domestic products are mixed to sell, then the location in the big shopping mall has no advantage, because the big-name goods inside will directly "kill" you, choose the most advantageous location at the entrance of the residential community, pay attention to their own two kilometers within two kilometers of the same kind of cosmetics store, that is, people often say "forbidden circle".

If it is a product that is well-known to the female public or only one brand, you can choose a location in a shopping mall, where there are more female customers. I hope mine is helpful to you

1. Site selection is very important, the location of cosmetics stores is very important, generally speaking, more and more people like online shopping, so when opening a physical store, site selection becomes more important, usually in the form of a store in a store. Also, it's good in the shopping street.

2. Category selection, skin care products are more than makeup, now more people like no makeup or no makeup, and the need for makeup is getting less and less, so we mainly have to pay attention to the sales of skin care products.

3. Needless to say, if it is a separate cosmetics store, then the shelves should not be too high, so as to avoid losing things, and in addition, it also makes it more convenient and faster for customers to buy.

4. The placement of cosmetics, general cosmetics should be placed according to the brand, in the most convenient place for customers to see, the most commonly used skin care products, and other auxiliary tools can be hung next to the shelves, or placed on the shelves. Those that are not often purchased are put below.

5. Door head and decoration, decoration is very important, especially the door head is more important, it is recommended that the cosmetics store is best to be based on a simple and atmospheric decoration method, so as to give a better impression and have a greater amount.

6. Salesperson, salesperson's ** should be good, this is the basic requirement for salesperson, in addition, can make up, which can also bring some sales to the store.

7. Buying cosmetics and helping with makeup, many people actually want to try to change themselves, so they don't know how to wear makeup when they buy cosmetics, which requires our salesperson to give her makeup, which has the advantage of promoting the sales of more cosmetics.

Summary. Preparation before opening a store: 1. Capital investment.

2. Select the type of store. If you are about to open a cosmetics chain store, then you must first determine the sales model, whether you only sell one brand of cosmetics, or sell multiple brands of cosmetics. In addition to cosmetics, do you need to add some daily care products (such as shampoo, perfume, shower gel, etc.), makeup, nutritional food, etc. to the specialty store?

First of all, the sales model is determined, and then it is good to determine the main brand, and then choose your purchase channel.

Hello, a little bit about it.

Preparation before opening a store: 1. Capital investment. 2. Select the type of store.

If you are about to open a cosmetics chain store, then you must first determine the sales model, whether you only sell one brand of cosmetics, or sell multiple brands of cosmetics. In addition to cosmetics, do you need to add some daily care products (such as shampoo, perfume, shower gel, etc.), makeup, nutritional food, etc. to the specialty store? First of all, the sales model is determined, and then it is good to determine the main brand, and then choose your purchase channel.

Secondly, you need to apply for a business license.

According to the provisions of China's "Regulations on Individual Industrial and Commercial Households", the following procedures and documents are required to open a cosmetics store: 1. Apply for registration and filing with the industrial and commercial department; 2. Go to the fire department for fire inspection, and go to the local health administrative department for health permit; 3. Bring your ID card, health certificate, business premises certification documents, etc. to the industrial and commercial department to apply for a business license.

ID card and photocopy (temporary residence permit and photocopy are also required for foreigners).

2. The housing lease contract or real estate certificate and a copy of the business premises.

3. Two one-inch bareheaded color ** of myself.

4. Zaohe and if it is a laid-off personnel from state-owned and collective enterprises, it is a particularly poor household. It is also necessary to bring the unemployment certificate, the preferential certificate for the unemployed, the special hardship certificate, etc. and their copies, so that they can enjoy the preferential policy of reducing or exempting management stool fees in accordance with the relevant provisions of the state.

5. Special industries such as cosmetics should also prepare health certificates and copies (for industries involved in pre-approval, approval opinions need to be provided).

Bring the above documents to the local Gongpai Guess business office, and explain to the staff what kind of business license you want to handle. After checking the relevant documents, the staff will give ** to fill in.

Article 5 of the Provisions on the Registration Procedures for Individually-Owned Businesses stipulates that the following documents shall be submitted to apply for the establishment and registration of individually-owned businesses:

1) The application for the establishment and registration of individual industrial and commercial households signed by the applicant;

2) Proof of the applicant's identity;

3) Proof of business premises;

4) Other documents required to be submitted in accordance with national laws and regulations.

How can you make money by opening a makeup studio? Just do these 4 points: 1. Technology is the key:

Rough resistance technique is the competitiveness of makeup artists, in addition to this, it is also necessary to have aesthetic ability. 2. Take the initiative to develop customers: You can't wait for customers to come to your door to open a store, and you need to publicize it through online platforms, circle of friends, leaflets, banquets, etc.

3. Self-promotion and precipitation value: publish works, industry science, operation process and other content on the self-promotion platform, and mark the store address to improve visibility. 4. High-quality service:

The service is to provide customers with great value for money with professional service, and customers will come many times when they are comfortable, and even recommend friends.

1. Market research.

Before joining a beauty brand, you must first do market research to understand how many beauty stores there are in the local area, the level of consumers, and the overall income level and consumption level of people in the area. After some research, I have a rough idea of the location of the store. If the store is located in an area where office workers are concentrated, you can choose a franchise project according to the characteristics of office workers.

2. Investigate the franchise brand.

The survey of franchise brands is mainly divided into the following aspects:

1.The influence, market appeal and positioning of the franchise brand.

2.The product and marketing system of the franchised brand.

3.The prospect of joining the brand.

4.Volkswagen's evaluation of the franchise brand.

5.What sets this franchise brand apart from other brands.

It's best to actually go through it, and your own contact will give you a more comprehensive understanding of the brand.

2. Differential management.

Beauty stores are blooming everywhere, and customers will be dazzled, so how to attract customers to the store is very important. Sticking to the rules or blindly imitating others will not last long, and highlighting your own characteristics can attract customers more. All walks of life emphasize differentiated competition, and only by reflecting their own characteristics and doing what others do not have can they stand out.

Differentiated operations and services can help you reach out to the rest of your niche customers.

The unique service experience can make customers refreshed and unforgettable. The advanced marketing experience can also satisfy customers from the psychological level.

3. Reflect professionalism.

Details can determine success or failure, but professionalism can create the future.

When all the preparations are done, all that remains is to focus on the products and services, and there is no need to worry about the efficacy of the products that are not coincidentally matched, and the service techniques and skills are more difficult for inexperienced operators. Professional training can make up for the lack of this aspect, such as our Meiji International Beauty has a very complete training system, starting from the location of the store, to the selection of goods, the structure of goods, the layout of shelves, and the operation of stores, there are professional instructors for professional guidance. Even if you're new to the beauty industry, you can make your business more worry-free.

How to open a cosmetics store by yourself, we can see that the consumer market and prospects of cosmetics are very good in all industries at any time, and its profit is also very high. So it attracted a lot of people to open a cosmetics store. So how do you open your own cosmetics store?

For novices, it is necessary to determine whether to open a cosmetics store or to operate a variety of types of goods such as shampoo, shower gel, skin care and makeup, etc., the cosmetics on the market are all-encompassing and dazzling, and it is particularly important to choose cosmetics suitable for their own store.

For novices to open a cosmetics store, it is necessary to reflect a certain difference, to take the characteristic road of their own cosmetics store, the characteristics here are not to say unconventional, but to have their own main products and special products, in the customer into the store to buy to give people a different shopping experience.

Attention to opening a store: 1. Site selection should be paid attention to.

To open a store, you must choose a good location, which everyone should be aware of, and investors can come according to their own situation. If you want to open a good store, you must pay attention to the location of the location, which is the key to success. When investing in a beauty store, you can choose a location based on your service positioning.

For example, imported beauty products face a relatively concentrated consumer group, as long as the location is good and the environment is comfortable, there will be customers.

2. The characteristics should be prominent.

To open a beauty store, you must highlight the characteristics of your own store, and you can help your business to develop better. Only by highlighting the characteristics can we do better than others, but no matter which features you choose, you must choose a more professional one, so as to stabilize the customer base, professional characteristic beauty, coupled with dedicated service attitude and professional techniques, etc., will leave a deep impression on customers.

3. Reliable goods.

Meiki International Beauty has a very mature set of imported Jingxun beauty ** chain, together with Armani, Estee Lauder, SK II, Chanel, Lancôme, Dior, Givenchy, Hermès, Gucci, Burberry, Versace, L'Oreal, Kiehl's, Shiseido, Clinique, Laneige ......Including skin care, makeup, fragrance, medical beauty, daily chemicals, 100 brands and 1000 products in the world, the layout of the world's second largest cosmetics consumer market.