What should I do if I want someone else to join my brand?

If the landlord wants to find someone to join his own brand, he must pay attention to these three big pits, don't step on them!

First, a large amount of investment in the early stage?

When they first decided to make a brand, they always directly entered the preparatory ceremony of building a company, building a team, and making a promotional video, which led to the fact that the entire business had not yet begun to move on the right track, and excessive energy and financial resources had been spent in the early stage.

In fact, the most important preparation we should make in the early stage is to clarify the franchise model of the brand. There are many kinds of franchise models, profit models, marketing methods, negotiation methods, franchise auxiliary tools, etc., which model do you want to use to join, how to attract the attention of franchisees, and how to help franchisees make investments.

Second, the investment manager communicates professionally, but always can't get along?

I believe that many bosses are puzzled, why do I understand operation, management, products, and markets, but when talking about joining, I always can't catch the franchisee, talk about one and run one?

This is because your professional point does not capture the heart of the franchisee, and the demand you think is not the real demand of the franchisee.

Because what the enterprise wants is to use professional people to persuade franchisees, but franchisees often don't understand catering, he just wants to invest and make money, and only cares about how much money to invest and how much money to make. Therefore, in addition to the professionalism of catering, the brand also needs to solve: whether the technology is reliable and whether the return on investment cycle is within the acceptable range.

The technology here refers not only to whether the product is good or not, but also to your store operation counseling technology, site selection technology, and whether the product can be replicated technology.

Third, the franchise model is single?

Many brands are accustomed to maintaining a franchise model, and if it is not suitable, it is not necessary to talk about it, in fact, the essential advantage of the franchise model is the integration and application of resources.

Theoretically, there are as many franchisees as there are franchisees. Some people have sales advantages, some people have first-class chain advantages, and some people have real estate advantages, as long as the basic cooperation model is determined, they can be flexibly customized.

The landlord can pay attention to these points.

You will directly publish the information of investment promotion, and if someone wants to hit **, you can introduce your advantages to them.

If you don't join, you can't use the name of someone else's franchise.

1. Not joining, using the name of someone else's franchise is infringement;

2. The so-called franchise is that the enterprise organization authorizes the service mark to the franchisee, so that the franchisee can use the image, brand, reputation, etc. of the franchise headquarters to attract consumers to consume in the commercial consumer market. Moreover, before the franchisee starts a business, the franchise headquarters will also first put its own know-how and technology....and other experience, teaching to the franchisee and assist in entrepreneurship and management, both parties must sign a franchise contract, in order to achieve the profit of the cause as the common goal of cooperation; The franchise headquarters can collect franchise fees, deposits and royalties from franchisees due to different franchise natures.

3. In China, the legal provisions on infringement of the exclusive right to use a registered trademark are concentrated in Article 52 of the Trademark Law of the People's Republic of China (hereinafter referred to as the "Trademark Law"), Article 50 of the Regulations for the Implementation of the Trademark Law of the People's Republic of China (hereinafter referred to as the "Regulations for the Implementation of the Trademark Law"), and Article 1 of the Interpretation of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Civil Trademark Dispute Cases.

4. Article 52 of the Trademark Law stipulates that "without the permission of the trademark registrant, the act of using a trademark identical or similar to the registered trademark on the same or similar goods";

5. Article 50 of the Regulations for the Implementation of the Trademark Law stipulates that "the act of misleading the public by using a sign identical or similar to the registered trademark of another person as the decoration of the product after the product name is used on the same or similar goods without permission". The other is indirect trademark infringement, i.e., the extension and continuation of direct trademark infringement.

6. Article 52 of the Trademark Law stipulates that "selling goods that infringe the exclusive right to use a registered trademark" and "forging or manufacturing another person's registered trademark logo or selling a counterfeit or unauthorized manufacturing of a registered trademark logo".

Of course not, it's against the law! If someone doesn't sign a contract with you, they can sue you.

Summary. Hello dear! If you are a franchisee store, you can join him according to the normal procedures.

Hello dear! If you are a franchisee store, you can join him according to the normal procedures.

The two sides have to sign the agreement and contract, and the things to talk about are recorded. Then someone comes to me and wants to join my store, I can only provide teaching, product **, and plan to mess up like this, do you think you want to give them a franchise or open a branch.

I feel like opening a branch! Dear, I feel it.

I'm a **** now, what procedures do I need to go through before I can open a branch?

When you enter the store, bring a copy of the company's business, company information, authorization for producing pure jujube products, inspection report for production and trousers, identity documents, etc. Specifically, you can contact the relevant person in charge of the shopping mall or business administration to ask what conditions I need to open a branch.

There are no conditions, take your procedures to the industrial and commercial bureau for consultation and see if you can pass.

Okay thank you.

There are about three channels for investment promotion of traditional projects: 1, the first kind of investment promotion platform, franchise network, which is full of franchise projects, does not do project promotion according to the project, does not do project follow-up, only collects advertising space, the effect is poor, not ideal, many projects have not been able to get rapid investment in a short period of time, can not be spread out in a large area across the country. And the cost is high, generally charged tens of thousands to hundreds of thousands of dollars per month, which is not suitable for small and medium-sized enterprises to attract investment.

2. The second kind of classified information network releases information: this type of investment promotion, the credibility is relatively low, and the customer accuracy is too poor, the customer is not the customer who wants, and the final transaction can not be made, let alone make the whole project hot, only traffic, no effect, and the customer chooses less. It's not about how much money you spend, it's basically ineffective.

3. The third type of investment outsourcing company: this kind of company has high fees, high thresholds, strict requirements for the project, and the fees will not be refunded if they are not effective. For large-scale projects, it is not recommended to use this kind of investment outsourcing method to carry out investment promotion business.

Before the enterprise opens to attract investment, it will have to pay hundreds of thousands of fees, and you are required to establish a model store, the investment is huge, and the effect may not be ideal. In the end, the cost of a single investment is too high, and after the investment is successful, you will have to pay high commission fees.

First of all, your brand must have a certain degree of popularity, and the effect of publicity or local franchisees is better, so that people who want to start a business can understand your brand and join your brand.

What brand is that? You didn't even tell us. Which brands do you consider.

Under the conditions of commodity economy, fish and dragons are mixed, and the aroma of wine is also afraid of deep alleys. If you don't pay attention to brand building, even if the quality is good, you will make a wedding dress for others. Now there are still some home furnishings and gifts manufacturers brand awareness is relatively weak, even if its production process has reached the industry-leading level, but still engaged in OEM production, with a small rich mentality willing to earn low production and processing fees.

Although some other home furnishing gift manufacturers have their own brands, they are not good at brand management, and they are negligent in brand building and laissez-faire. In this way, even if the quality of the product is good, it can only have a good reputation in a small area, but due to the lack of publicity, the brand's popularity is always not high, which makes it difficult to further expand the sales of the product. At the same time, due to the lack of branded packaging, it is difficult to increase the added value of the product.

That is to say, only with high-quality products and mature brands as a guarantee, home furnishing gift brands can take the initiative in the dialogue with channel providers and grasp the control of channel providers. The relevant person in charge of Sweet Teddy said: "Quality and brand building are complementary processes.

Only when the brand is well-known, consumers will come to it; Only with excellent quality, the product can sell well for a long time. The best-selling products can make the production scale, so that the cost can be reduced, and the price is truly good, good but not expensive, forming a virtuous cycle. In this way, on the basis of the simultaneous improvement of popularity and reputation, the recognition and loyalty of the product in the minds of consumers will be improved, so that the product is truly difficult to replace.

What industry are you going to join? If it's about cars, I can also help you.

I'm making underwear, I don't know if you can do it or not, if you do, you can contact me.