Why don t you think Chinese tea can become a world class luxury brand?

Junshan Silver Needle: "Dongting Emperor Spring Long Hatred, Two Thousand Years of Grass More Fragrant" is the praise of Junshan Silver Needle, which is produced on Qingluo Island in the vast Dongting Lake. It belongs to the yellow tea type, which is a lightly fermented tea, and the fresh leaves picked go through eight processes, which takes three days and more than 70 hours, and the quality of Junshan silver needles is very good.

There are about 50,000 buds per kilogram of Junshan silver needles. Generally, brewing with a glass cup can see the bud head facing up, the pedicle head facing down and suspended on the water surface, and then slowly landing at the bottom of the cup, which is known as "three ups and three downs".

Dongting Biluochun: The best in green tea, there are poems that praise it: Dongting Biluochun, the tea fragrance is drunk.

Produced in the southwest of Suzhou Taihu Lake, to Jiangsu Wuxian Dongting East and West Mountain for the best, has a history of more than 3,000 years, with a slender rope, curly into a snail, hairy disclosure, white and faint, fragrant and elegant, sweet taste, long aftertaste and well-known at home and abroad. When brewing, use 70 to 80 degrees of water, put the water first and then add tea.

Xinyang Maojian: Produced in Xinyang County, Dabie Mountain, Henan Province, it has a history of more than 2,000 years, and its unique natural environment has given birth to fat and tender green tea buds. Generally picked in mid to late April, with a bud and a leaf, a bud and two leaves of the tender Ya for the special grade and a grade hair tip, the shape of the tea is fine, round, tight, straight and more white hair, the flesh is fragrant, the soup is green and the leaves are thick.

Wuyi Rock Tea: Also known as Wuyi cinnamon, it is produced in Mazheng Peak, Wuyi Mountain. It was very famous in the Qing Dynasty.

It has the following characteristics: the cord is tightly knotted and curled evenly, the color is brownish-green and oily, and there are small white spots like frog skin on the back of the leaves. After brewing, the aroma is obvious, the best one has frankincense, there is still a fragrance after brewing four to five times, the soup color is orange and clear, the bottom of the leaves is red and bright, and it is bordered by green leaves and red.

Lu'an Gua Pian: As early as the Tang Dynasty, it was recorded in the book that tea was called Gua Pian, with green color, high aroma and sweet taste, and had always been used as a tea ceremony to entertain guests. Before the Ming Dynasty, it was used as a tribute tea for the palace.

There is a record that there are dozens of tea states and counties in the world, but Lu'an tea is a common product in the court, which is enough to explain.

Qimen black tea: It is a fine traditional black tea, produced in Qimen County, Anhui Province, where the temperature difference between morning and evening forms a unique environment, and also produces the unique aromatic and thick flavor of "Qihong". It is known as "the most fragrant group", and is famous for its tight strip shape, good sharp seedlings, "treasure light" color and strong aroma.

West Lake Longjing: Green tea, known as "color green, fragrant, mellow, shape and beauty" four unique reputation. When tasting Longjing, use more colorless transparent glass, brew with water of about 85 degrees, the leaf buds are in beautiful shape after brewing, cluster in the cup, staggered and reflected, the buds and leaves are straight up, up and down and down, lifelike, just like the blue orchid is not blooming, the green bamboo is colorful, beautiful.

Anxi Tieguanyin: It is a treasure in oolong tea, with rigorous production and exquisite skills. The color is fresh and tender, there is hoarfrost on the surface of the leaves, the soup color is golden, bright and clear, the bottom of the leaves is thick and bright, the aftertaste of the entrance is honey, and the aroma is long-lasting. It has the reputation of "green leaves and red borders, and seven bubbles have residual fragrance".

There are so many varieties and there are no quantifiable criteria.

There is no good tea in the supermarket, and the tea shop is inflated, and it is often shoddy.

There are only top tea varieties in China, but there are no top tea brands!

Shucheng small orchids are produced in the hinterland of Dabie Mountain, especially in Yaozui Village, Lu Town, which has a good taste and is resistant to foaming.

High-end tea is not enough for your own people to drink, how to export.

Chinese tea, like wine, is that their own people fool each other at home.

Drinking national tea is too form and circle, emphasizing tea culture and ignoring the health attributes of products, the problem lies in the root and the concept of practitioners and consumers, not overnight, there is still a long way to go

I don't know which guy leaked the tea-making technology, so that Chinese tea almost couldn't afford to die in the world.

You get what you pay for, and organic tea tastes different.

Really good green tea will not be 300 yuan a catty. If it changes hands several times, pick. **It can reach thousands of dollars, and some can reach tens of thousands.

But thousands are so ordinary. A pound of tea for 1,000 yuan can basically exclude most tea lovers, and for most people, 1,000 yuan tea is a luxury.

If domestic tea companies want to become bigger, they need to ensure that there is a stable quality, and at the same time ensure the quality of tea, so they must concentrate all resources. However, most of the tea planting and production scale in our country is very small, and the production mode lacks large-scale operation, so in this case, it is naturally difficult to achieve modern management. <>

The reason why there is a lack of world-class tea brands in China is not only because there is no way to concentrate resources, but also because there is no way to solve the problem of standardization. In fact, the formulation of domestic tea standards is more on the production side, but there are very few standards involving the tea market and the consumer side. Such a situation also leads to the difficulty of enterprises in the branding link to fix consumer groups, so it is naturally difficult to increase market share.

There are indeed many varieties of tea in our country, such as common green tea, yellow tea, black tea, black tea, white tea, and oolong tea. In addition to these more common tea varieties, there are also flower teas and pressed teas. Although there are many varieties, the tea in various places is dominated by local public brands, and many tea companies will also have very obvious regional characteristics, and it is precisely because of these reasons that it is difficult for this industry to appear with a brand with industry-wide influence.

It is precisely because of the above reasons that there has been no world-class tea brand in China so far, which is actually a very embarrassing problem. However, although there are many difficulties, there are still some relatively large tea companies that are beginning to lay out more tea. If these enterprises can form their own unique production technology and related standards in the future, then maybe some world-class brands will appear in China.

Why has China's lack of world-class tea brands not changed so far?

When it comes to tea, I believe it is a very familiar name for many Chinese. So, why does China, which has a very long tea culture, not have a well-known world-class tea brand until now? Now, let's elaborate on this reason.

First of all, I think the first reason why China does not have a world-class tea brand is that the production and processing efficiency of China's tea plantations is relatively low, which also affects the formation of China's world-class tea brand to a certain extent.

Because the penetration rate of clonal tea planting in Chinese tea gardens is not particularly high, and clone tea is the most productive planting method in tea planting, our average tea yield will be much less than that of many countries that have completely popularized clone tea planting.

In addition, many of our tea gardens have adopted a more traditional method of hand-making tea, although this method can ensure the quality of tea to a certain extent, but it will consume much more time and manpower than the industrial tea making methods in other countries, which greatly reduces the processing efficiency of tea.

Therefore, I think that the production and processing efficiency of China's tea plantations has had a great impact on the average output of China's industry, which has also caused a big obstacle for domestic tea companies to become world-class tea brands.

Secondly, I think the scattered distribution of China's tea market is also an important reason why there are no world-class tea brands in China.

Because the domestic sales of tea is still very scattered, we can often see the figure of tea vendors in many wholesale markets, their sales volume has reached more than 50% of the total domestic tea sales, and this kind of sales market is too fragmented and has a very big threat to the development of tea enterprises, many tea enterprises lack funds to expand factories and open up sales.

Therefore, I believe that the distribution of the tea market is too fragmented, which is an important reason why domestic tea companies cannot develop into a world-class tea brand.

Finally, I think the complexity of China's tea industry is one of the main reasons why there are no world-class tea brands in China.

Because China's tea culture is much more complex than that of foreign tea, the total demand for tea types among domestic consumers far exceeds that of consumers in other countries. Moreover, the growth of each kind of tea is related to the local geographical location and climatic conditions, many enterprises are unable to produce as large industrial production as many large foreign tea enterprises, they can only produce their own tea according to the local conditions of the factory.

Therefore, it is very difficult for our country to develop an industrialized tea enterprise that can meet the preferences of all consumers. Therefore, I think the demand for tea varieties is also a major reason why domestic tea companies cannot develop into world-class tea brands.

It's because everyone doesn't pay much attention to this aspect, but they just like to drink tea, so it hasn't changed.

At present, there is no way to concentrate domestic resources, and the characteristics of brand regionalization are relatively obvious.

Tea is a personalized product and a cultural product, which is different from fast-moving consumer goods, and it is based on quality, not fame.

Tianfu, Richun, Juxiangchun, and many more, at a glance the name you know that it is a tea-making family, hundreds of stores, from the stall decoration positioning to know that they are all high-end, the most terrible thing is that these brands, any passer-by can blurt out. The brand's own slogan is not important, most of the time, it is the grade and consumption power of the end consumer that determine the grade and range of a brand.

Upstairs is right, it depends on the quality of the tea

Huaxiangyuan focuses on Tieguanyin, and Tieguanyin is exclusively for tea at Diaoyutai State Guesthouse. Endorsed by the famous Golden Horse actress Li Bingbing. Hundreds of chain stores across the country.

Eight Horse Tea, featuring Tieguanyin, accounts for 10% of the country's oolong tea exports and 30% of Japan's high-end oolong tea market. Eight Horse Market Positioning: Business and Government Etiquette Tea (Medium. High).Main consumer group: mature and successful people.

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Chinese Han people pay attention to the word "taste" when drinking tea. Whenever a guest comes, the etiquette of making tea and serving tea is indispensable. When a guest visits, you can ask for opinions and choose the best tea set to entertain guests.

When serving tea, it is also necessary to mix the tea leaves appropriately. When the host accompanies the guests to drink tea, pay attention to the residual amount of tea in the guest cup and pot, generally use the teacup to make tea, if half of the tea has been drunk, it is necessary to add boiling water, and add it with drinking, so that the concentration of tea is basically consistent, and the water temperature is appropriate. When drinking tea, it can also be appropriately accompanied by tea, candy, dishes, etc., to achieve the effect of adjusting the taste and snacks.

Tea culture is very important in the life of the Han people. King Wu fell, and tea has been used as a tribute. In the later period of the primitive commune, tea became an item of exchange for goods.

In the Warring States period, tea has a certain scale. There is a record of tea in the general collection of the Book of Songs of the pre-Qin period. Another example is in the Han Dynasty, tea became a special tonic for Buddhist "zazen".

In the Wei, Jin, Southern and Northern Dynasties, there was already a trend of drinking tea. In the Sui Dynasty, the whole people generally drank tea. In the Tang Dynasty, the tea industry was prosperous, and tea became "people can't live without tea for a day", and teahouses, tea banquets, and tea parties appeared, advocating guests to come to serve tea.

In the Song Dynasty, it was popular to fight tea, tribute tea and give tea and so on.

The Book of Tea is the earliest, most complete and most comprehensive monograph on tea in China and even in the world, known as the "Encyclopedia of Tea", written by Lu Yu, the founder of Chinese tea art. This book is a comprehensive treatise on the history, origin, current situation, production technology, tea drinking skills, and principles of tea ceremony of tea production, and is an epoch-making monograph on tea science. It is not only an incisive work on agriculture, but also a book on tea culture.

It elevates the ordinary tea ceremony into a wonderful cultural performance. It is an important work in ancient China dedicated to tea, which promoted the development of Chinese tea culture.

Chinese tea is still an irreplaceable intangible culture, although we usually drink less, but it represents the history and tradition of China. The history of Chinese tea is very long. Therefore, it has a good reputation in the world.

As the origin of tea, China has an incomparable advantageous position in tea production. Han Changfu, Minister of Agriculture, said that last year, China's tea plantations covered an area of more than 43 million mu and produced more than 2.4 million tons, accounting for 60 percent and 42 percent of the world's total, respectively, ranking first in the world. In China, tea is connected to tens of millions of tea farmers and hundreds of millions of consumers on the other, and it is an industry that benefits tea farmers and drinkers.

The tea industry is mostly distributed in the southern mountainous areas, and the tea income in the concentrated production areas accounts for more than 50% of the farmers' income. Not only the output is superior, China has gradually formed four advantageous areas, such as famous and high-quality green tea in the middle and lower reaches of the Yangtze River, high-quality oolong tea in the southeast coast, characteristic and export green tea in the upper and middle reaches of the Yangtze River, black tea in the southwest and special tea. The climate of Zhejiang Province is warm and humid, the morning clouds and twilight rain, which is conducive to the growth of tea trees, and the tea garden covers an area of 10,000 acres, forming a name with obvious characteristics.