Hotel market research, hotel market capacity or changing trends

In the middle of 2011, revenue increased by 22% and net income increased by 19% year-on-year. In the middle of 2011, the revenue of the 20 tourism and hotel companies we focus on increased by 22% and net profit increased by 19%; The gross profit margin was 37%, down 2 percentage points year-on-year; Net profit margin was 9%, flat year-on-year.

In the first half of the year, the performance of each sub-industry was ranked in order: scenic spots, catering, comprehensive categories, and hotels. From the perspective of the sub-industries we classify and summarize, the growth rate of revenue and net profit in the first half of the year and the average valuation of the sub-industries in 2012 are as follows

Scenic (30%, 58%, 41x), catering (29%, 41%, 27x), comprehensive (25%, 19%, 21x), hotels (18%, -11%, 22x).

Scenic spots and catering sub-sectors have strong anti-inflation ability, and the high growth of performance in the third quarter will continue. In the rising cost channel, scenic spots and catering sub-industries have strong expense control and cost transfer capabilities, and the medium-term net profit growth rate is significantly higher than the revenue growth rate. At the same time, the third quarter is mostly the performance realization period of scenic enterprises, and we believe that the trend of high performance growth is expected to continue in the third quarter.

The China Industrial Competitive Intelligence Network suggests that the adjustment should be adjusted to intervene in varieties with stable performance and low valuation. Comparing the net profit growth rate in the first half of the year with the average valuation in 2012, we believe that there is still room for improvement in the valuation of scenic spots and catering sub-industries. Helping you succeed in your business (*.)

The hotel market should be okay at present, the economic crisis is mainly impacting the secondary industry, and the hotel service industry should still have considerable market demand, depending on where you are ready to get it.

In the case of hotels, it is mainly the driving role of the surrounding areas, and the hotels in the regions with high rigid demand will of course have sufficient customers.

China's hotel industry: small-scale hotels and sinking markets have huge development space, China's hotel industry has a huge market scale, but the chain rate of the hotel industry is low, and the management and operation capabilities need to be strengthened, and there is a large space for development in small-scale hotels and sinking markets. With the continuous improvement of the consumption level of Chinese residents, people's demand for tourism and leisure activities continues to grow, the number of tourists in China continues to expand, and the scale of the hotel industry continues to expand.

However, it is worth noting that the chain rate of China's hotel industry is low, only 26% in 2019, far lower than the chain rate of more than 60% in developed countries. 1. It is estimated that the number of domestic tourists will drop by nearly 43% in 2020 According to the data released by the National Bureau of Statistics, the number of domestic tourists in China reached 100 million in 2019, an increase from 2018. Although the number of Chinese tourists dropped sharply in the first half of 2020 due to the impact of the epidemic in 2020, China's tourism market is expected to gradually recover with the initial results of epidemic control

The significance of hotel conference market research Hello, dear, <>

Significance: Through market research, it is beneficial to disrupt virtual hotels to grasp the changes in hotel market demand in a timely manner. Hotel market research is the foundation of hotel marketing, which provides a scientific basis for formulating marketing plans, marketing strategies and marketing strategies.

Hotel market research is a guarantee for the effective promotion of hotel marketing activities. Hotel market research helps to understand the information of competitors. Hotel market research can enrich and improve the hotel market slow-burning information system, which helps to open up new markets.

Hope it helps!

Hello, happy to answer your <>

The market analysis of the hotel industry is as follows: 1. Market size: Through the analysis of the consumption scale and year-on-year growth rate of the hotel exhibition industry in the Chinese market in the past five consecutive years, the market potential and growth of the hotel exhibition industry are judged, and the growth trend of consumption scale in the next five years is made carefully.

This part of the content is presented in the form of "text description + data chart (bar line chart)". 2. Product structure: From multiple perspectives, classify the products of the hotel exhibition industry, give the consumption scale and proportion of hotel exhibition products of different types, different grades, different regions and different application fields, and conduct in-depth research on the market capacity, demand characteristics and main competitors of various subdivided products, which will help customers grasp the product structure of the hotel exhibition industry and the market demand of various subdivided products as a whole.

This part of the content is presented in the form of "text description + data chart (**, pie chart)". 3. Market distribution: Analyze the market distribution of the hotel exhibition industry from the factors such as the geographical distribution and consumption capacity of users, and conduct in-depth research on the key regional markets with large consumption scale, including the consumption scale and proportion of the region, demand characteristics, demand trends, ......This part of the content is presented in the form of "text description + data chart (**, pie chart)".

4. User research: through the division of user groups of hotel exhibition products, the consumption scale and proportion of different user groups on hotel exhibition products are given, and at the same time, in-depth research on the purchasing power, sensitivity, brand preference, procurement channels, procurement frequency, etc. of various user groups to purchase hotel exhibition products, analyze the concern factors and unmet needs of various user groups for hotel exhibition products, and make a statement on the consumption scale and growth trend of hotel exhibition products by various user groups in the next few years. This will help hotel exhibition manufacturers to grasp the demand status and demand trend of various user groups for hotel hosiery exhibition products. <>

Summary. Hello, hotel industry market analysis, the upstream of the hotel industry is mainly the property leasing industry, hotel supplies industry, etc., which provide venues and raw materials. In recent years, due to the popularity of e-commerce, the vacancy rate of commercial real estate is high, and the growth rate of hotel property rental costs has shown a downward trend. The hotel supplies industry provides raw materials for the hotel to operate, mainly including cotton fabrics, cleaning supplies and other daily hotel operating consumables.

The downstream customers of the hotel industry are mainly tourism and business travelers. According to the different channels, customers can be divided into direct consumption and indirect consumption, downstream direct sales customers mainly include individual customers and agreement companies, and distribution customers mainly include hotel booking platforms and travel agencies.

Hello relatives and friends, the upstream of the hotel industry is mainly the property leasing industry, hotel supplies industry, etc., which provide venues and raw materials for it. In recent years, due to the popularity of e-commerce to discredit the business, the vacancy rate of commercial real estate is relatively high, and the growth rate of hotel property rental costs has shown a downward trend. The hotel supplies industry provides raw materials for the hotel to operate, mainly including cotton fabrics, cleaning supplies and other daily hotel operating consumables. The downstream customers of the hotel industry are mainly tourism and business travelers.

According to the different channels, customers can be divided into direct consumption and indirect consumption, downstream direct sales customers mainly include individual customers and agreement companies, and distribution customers mainly include hotel booking platforms and travel agencies.

From the perspective of the global market, the epidemic has accelerated the clearing of the hotel industry. According to statistics, from 2016 to 2019, the global hotel and resort market size exceeded the loss of more than one trillion US dollars for four consecutive years, and showed an increasing trend. In 2020, due to the global impact of the pandemic, the global hotel and resort market size was $610.2 billion in 2020.

In 2021, with the prevention and control of the epidemic and the global vaccination of the new crown vaccine, the hotel and resort market size recovered to 948.9 billion US dollars. Data**: From the perspective of the domestic hotel industry, the number of tourists and hotel rooms in China will drop significantly in 2020.

According to statistics, in 2020, the number of hotel rooms in China decreased from 17.62 million in 2019 to 10,000, and the number of tourists decreased from 100 million in 2019 to 100 million. According to statistics, in 2020, the proportion of luxury, mid-to-high-end and economical in China's hotel industry will be about %, while the proportion of mature hotel markets in developed countries such as Europe and the United States is currently about luxury, mid-to-high-end and economical.