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Top 10 market research companies in the world.
The top 10 companies in the global market research sector are:
1.The Mielsen Company (Nielsen Market Research, a subsidiary of the VNU Group in the Netherlands), with a turnover of 3 billion euros in 2007;
2.IMS Health (Amis Market Research Corporation), with a turnover of 100 million euros;
3.Taylor Nelson Sofres (TNS market research company UK) with a turnover of 100 million euros;
4.GFK (GFK Market Research) with a turnover of 100 million euros;
5.The Kantar Group (a subsidiary of WPP Advertising & Media Group in the United Kingdom - Kanta Market Research), with a total turnover of 100 million euros;
6.IPSOS (Ipsos market research company) with a turnover of 100 million euros;
7.Information Resources (IR Market Research in the USA) with a turnover of 100 million euros (2006);
8.Synobate (ASEGIS subsidiary of Aegis Group in the United Kingdom - Synovate Market Research), with a total turnover of 100 million euros;
Vistadt Market Research Co., Ltd.), with a total turnover of 100 million euros;
Abidron Market Research Company of the United States), with a turnover of 100 million euros.
A few good market research companies in China:
AC Nelson.
GFK Huatong Mingluo.
Ipsos. Zero.
That's all I know.
As for the knowledge about these aspects: first, you can refer to the books that specialize in market research; Second, it is also related to statistics, psychology or marketing; Third, you can go to these large companies to check some recruitment information to see what conditions people need, so that you can or need what aspects of knowledge.
Complete!
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I know the China Industry Consulting Network, our company asked them to do market research and corporate planning for us, and we benefited very much.
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The market research company's divisions are divided into three main sections:
1. Sales department: find customers with research needs and sign contracts with them;
2. Project department: complete the customer's research project;
This part is further divided into: questionnaire design, sampling, supervision and research, data processing, customer report completion 3, support departments: personnel, finance, marketing departments.
Hope it works for you!
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Execution part.
Customer Division. Data Processing Department.
Finance and Personnel Administration.
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Shenyin Wanguo**, CITIC**, Guotai Junan**, and CICC are all well-known research institutions in China.
The content of market research involves the whole process of marketing activities, mainly including:
1. Investigation of the market environment.
2. Market demand survey.
3. Market supply survey.
4. Investigation of marketing factors.
5. Investigation of market competition.
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1. Investigation of the market environment.
2. Market demand survey.
3. Market supply survey.
4. Investigation of marketing factors.
5. Investigation of market competition.
The main methods of market research are observation, experiment, interview and questionnaire.
What I like more is to go to the survey network to do market research, mainly with the method of questionnaire survey, through the powerful member system of the survey network, you can quickly conduct market research, and the background automatically generates statistical data, statistical reports, and then you can write a market research report according to your needs, **data are available.
Network market research is based on the Internet and systematically carry out the process of collecting, sorting, analyzing and researching marketing information, as well as using a variety of search engines to find competitive environment information, customer information, supply and demand information. It's called online market research.
If you are entrusting a third-party market research company to conduct market research, then we recommend Gallott Market Research.
Quota control: You can limit the number of answers for a specified group of people. As soon as the number of the group is full, the answer sheet will be automatically closed. Surveys for other populations were conducted normally.
Questionnaire quality control: IP, cookie settings, answer geography, time settings, answer QC settings.
Support answer rewards, promotion rewards, and platform advertising.
Answer sheet management: The system can automatically classify qualified answers, question-type answers, and waste answers to the answer sheets.
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Shenzhen's Shangshufang market research institute is very professional.
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Market research is a specific activity that connects consumers and the public sector with the market – information that identifies and defines marketing opportunities and issues, generates, improves and evaluates marketing activities, monitors marketing performance, and improves understanding of the marketing process. Market research is actually a search between the market and the business"Euharmonic"process. Market research is like a premarital health check-up, if you ignore it, you may produce imbeciles, and then spend a lot of money on sales, as if to increase nutrition for imbeciles, how much effect can it play?
Because the concept of marketing means that the needs of consumers should be met, so the company insiders must listen to the voice of consumers through market research"Listen"The voice of the consumer. Of course, marketing research information also includes information about entities other than consumers.
We are doing market research here in Shenzhen, you can search our official website to understand.
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Some of the companies you listed are close to going out of business, and they can still be counted as the top ten, hehe......
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Among them, we have cooperated with Zero Point Research and Chengkai Market Survey, hehe!
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I don't think this ranking is very reliable, after all, there are many very specialized research companies, although the scale is not large, but the reputation is good, such as mir (Gewu wins) is like this, and many foreign automation top enterprises in China have cooperation.
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Zhongyan, I have cooperated, and it is very good.
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1.Beijing Zhongyan Century Consulting Co., Ltd. has DU Co., Ltd.
2.CCTV-Sofurui Media Research Zhi
There are DAO limited companies.
3.Beijing HC International Information Co., Ltd.
4.CCTV Market Research Shares****.
5.Beijing Uniasia Market Research Agency.
6.Guangdong Modern International Market Research****.
7.Shanghai AC Nielsen Market Research Company.
8.Gallup (China) Consulting****.
9.Chengkai market research and consulting agency.
10.The new generation of market monitoring agencies****.
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