What should be paid attention to in public relations planning

Personally, I think it's research and details.

Meaning of PR Planning:

Public relations planning is the process of public relations personnel analyzing the existing conditions according to the current situation and target requirements of the organization's image, planning and designing public relations strategies, special activities and the best action plan for specific public relations activities.

Content and Procedures of Public Relations Planning:

1. The first step for public relations personnel to diagnose enterprises and social organizations is to identify problems and look for deviations.

2. Make a plan:

No matter what form of public relations activity plan, according to its common law, it roughly includes eight aspects:

a) Develop a target system.

b) Identify the public.

3) Determine the theme.

4) Select the mode of public relations activities.

5) Choose the medium of public relations activities.

6) Determine the time.

vii) Determine the space.

8) Public relations budget.

3. Written report and approval of the plan.

1) Structure and content of the proposal:

The basic structure of the proposal can be divided into the following ten items:

1. a cover; 2. Preamble; 3. a catalog; 4. Purpose; 5. Content; 6. Budget; 7. Planning schedule; 8. Position distribution table of relevant personnel; 9. Plan the items and venues required; 10. Relevant information of planning.

2) Declaration of public relations activity plan.

The PR plan must be reviewed and approved by the head of the organization, and sometimes it should be reported to the relevant ** department.

1) The approval process is a statutory measure of administrative management;

2) The approval process is the process of putting the planning plan into the overall environment for macro feasibility study;

3) The approval process is a process of policy gatekeeping.

3) Program demonstration.

The demonstration of the programme is carried out after the development of the action plan.

The feasibility study includes the following five aspects:

1) Demonstrate the necessity of the project;

2) demonstrate the feasibility of the goal;

3) analysis of limiting factors;

4) analysis of potential problems;

5) Comprehensive benefit evaluation of the expected results.

Event planning is a more common planning demand, if you want to make the effect of the event more deeply rooted in the hearts of the people and better improve the overall activity grade, you should choose a professional planning agency for professional event planning, and start from the details in the specific planning process, and integrate new ideas in line with the image of the event.

1. Each event planning should have the uniqueness of the activity itself, and must be integrated into novel and unique elements in the planning process, which cannot be set in stone.

2. Event planning must do a good job in the accounting of relevant expenses in a timely manner, and cost-effective public relations planning agencies will do a good job in cost accounting in the early stage and reasonable cost allocation, so as to better control the cost in the specific implementation of the event.

3. Supporting facilities are of great significance for event planning, a good planning plan can only be highlighted more deeply through the corresponding supporting facilities such as lighting, scenes, etc., in the specific event planning process, we must pay attention to the selection of the event venue, and good venue facilities will help to enhance the grade of the event.

4. In the planning process, it is necessary to make certain considerations about the realistic environment of the scene, do not cause discomfort to the participants due to realistic factors such as temperature, which will affect the effectiveness of the activity, and keep abreast of the weather conditions according to the time and place of the activity in the planning process, so as to better ensure the smooth development of the activity.

Event planning is not simply to make an event, but should use a new mode of thinking, through different ways to present the event perfectly, in the planning process should pay attention to the input-output ratio, the venue environment of the event and the attraction of the event and many other factors.

First, the principle of seeking truth.

1. Seeking truth from facts: Public relations planning may be based on grasping the facts, and convey information to the public in a sincere manner. Only by seeking truth from facts can we win the trust of the public.

2. Adaptation and truth-seeking: The principle of adaptation and truth-seeking is to grasp a certain degree of proportion when seeking change, that is, to grasp the degree of goodness. Within the boundary, no matter how much it increases or decreases, it will not cause qualitative change, and it will not lead to unrecognizable things.

2. The principle of respect for the public.

1. Ethical and moral principles: The core of the ethical first moral code is to organize public relations activities and the moral concepts of their planners to be strengthened day by day, to correctly grasp the public psychology, and to guide the public's psychological activities according to the situation.

2. Public interest first: Public relations planning must follow the trinity of respecting the public, respecting the organization and respecting oneself, and taking the needs of the public as the demand is the pursuit of the planner.

Third, the principle of innovation.

1. Twists and turns: A good plan should have a strong development, constantly generate new events and angles, and advance around the theme.

2. Optimality: that is, to find individual and local optimization according to the overall goal requirements. Pay attention to multiple levels, multiple angles, and multiple sides.

3. Timing: It means that the timing of the launch must be paid attention to in the planning. The basic requirement of planning is to be sensitive enough to choose the best time to produce the greatest benefits.

Fourth, the principle of system integration.

1. Integrity: The overall unity of the system and the system, and the planning of different departments in the organizational system are an inseparable part of the completion of the organizational goals.

1>2 scale: In the planning, when the resources of the newly added organizational system are systematically integrated, the principle that the benefits of the integrated system are greater than the sum of the respective benefits of the two systems before the integration must be followed, otherwise the system integration is useless.

3. Complementary advantages: In the competition, the organization should look for opportunities to cooperate with other organizations, not only in the material, spiritual, and cultural aspects, but also to create a win-win situation in the complementary advantages.

4. Optimization goal: The fundamental purpose of the optimization system method refers to the selection of the optimal scheme of the system from a variety of possible ways to achieve what cannot be achieved by any traditional method.