What are the main day to day tasks of bidding? in order to do a good job of promotion

1. Log in to the bidding account, view the basic data report, compare the previous data, and see if there is any abnormality in the consumption.

4. Check if there is any abnormality to avoid some unnecessary troubles and losses caused by the landing page.

5. Do data analysis, analyze the generated sales (consulting), sales, ROI, landing page conversion, keyword conversion, and bounce rate one by one, find out the unsatisfactory places, and continue to improve.

6. Optimize for high-consumption words. Optimize for quality, matching, ranking, creative and landing pages, and more.

7. Creative optimization. Look at the creative report, especially those with high impressions and low click-through rates, and see if the landing page needs to be edited.

8. For overall account optimization, you can do a good job of optimizing the plan first, and plan one plan at a time to achieve the purpose of overall improvement. The main thing is to control the ranking, optimize the creative, and improve the quality of the landing page.

9. Charge to learn and communicate. After the completion of daily work tasks, we must take the initiative to learn and recharge, communicate better with peers, and improve our own capabilities.

10. The focus is on data analysis, and account optimization that is not based on data analysis is a hooligan.

2.The first price adjustment starts at start-up. (Key tunes: hospital, surgery, **, how much, cost, technology.) Minor: Symptoms, **).

3.Organize the keywords with high consumption (quality, matching method, ranking, corresponding creative, landing page, promotion unit status) for the previous day's analysis and high consumption, 4At the same time, you can send a keyword with high consumption to optimize.

6.Optimize your ideas for the plan you are responsible for, one or two or three plans a day.

11.Write bidding articles, and modify existing bidding articles.

12.Analyze the data report for the day.

This will avoid some of the impact of the auction promotion caused by the inability to open or the slow speed.

2. Statistical analysis of bidding data: 9:00-9:30 statistical marketing flow chart shows the data of the previous day;

This is intended to summarize and analyze the previous day's data to determine the direction of account optimization today.

3. Report the account situation of the previous day: 9:40-10:00 report to the supervisor (leader) on the effect of yesterday's account;

This can help supervisors quickly understand the account situation and make a simple assessment of the employee's analytical ability.

4. Account optimization and adjustment: 10:00-10:30 Make corresponding adjustments according to the optimization direction determined by communication with the supervisor;

This is intended to continuously optimize the account and improve the performance of the account.

This can detect account anomalies in time and make timely adjustments to avoid excessive spam traffic.

6. Routine operations: 10:30-12:00 for routine operations, including: negative words, no IP, added words, optimization ideas, etc.;

This is a daily necessity for bidding.

7. Data evaluation: 13:30-14:00 summarize the account data in the morning for analysis;

Prepare for the afternoon of account optimization work.

8. Timely adjustment from 14:00 to 15:00 to make corresponding optimization according to the results of the analysis;

If the account is normal, it can be omitted.

Data analysis: 15:00-16:00 Data analysis of time period, region, equipment, conversion words, etc.;

This is intended to analyze the long-term data of the account to understand the results of the optimization.

10. Summarize the conversion data: 16:00-17:00 Look through the chat records of the customer service of the day to understand the concerns of visitors;

The purpose of this is to understand the conversion data and prepare for the subsequent optimization of creative and page work.

Ten. 1. Data analysis: 17:00-18:00 Make corresponding optimization ideas according to visitors' concerns, change page directions, etc.;

This is intended to improve the conversion effect, which in turn will improve the overall effect of the project.

The characteristics of bidding are paid according to the effect, and the cost-effective bidding ranking is completely charged according to the number of potential user visits brought to the enterprise, and no customer access is not charged, so that the enterprise can flexibly control the promotion power and capital investment, so that the return on investment is the highest. You can set the keywords you want, the starting price of each keyword is different according to the charge per click, and if more than one ** bids for a keyword at the same time, the search results will be sorted according to the level of the bidding per click. There is no limit to the number of keywords that each user can submit, and no matter how many keywords are submitted, they will be billed according to the actual number of clicks of **.

The promotion information of a highly targeted enterprise only appears in front of potential customers who are really interested, which is highly targeted and easier to achieve sales. There is no limit to the promotion of keywords, and enterprises can register multiple keywords for free at the same time, and there is no limit to the number, so that each product of the enterprise has the opportunity to be found by potential customers, and supports the promotion of the company's full line of products.

The name vocabulary involving the company's products, services, and brands has naturally become the first choice for participating in the bidding. Most of these words are popular words, but in the actual promotion, the promotion of overheated words is not cost-effective, enterprises should continue to observe keywords, appropriately add long-tail words to improve the account, the real high-quality accounts are in practice to find out their own. 2. Promotion area and promotion time; According to the characteristics of products, businesses and services, the promotion area of the account selects the regions within the business coverage for bidding, and many enterprise businesses can only reach the province, but Lu Ran has been placed nationwide, although it has brought a lot of advertising traffic, but it has also cost a lot of money.

When the input is not proportional to the output, it will complain that online advertising is not good, and as long as the bidding is done carefully, it is inevitable to improve the efficiency. The promotion time should be carried out simultaneously with the customer service consultation, otherwise it will cause a lot of waste of bidding costs. 3. Keyword title and creativity; The choice of title and creativity is very critical, which directly affects the quality, and then affects the quality of the account, ranking, consumption and promotion effect. Concise and concise, concise and to the point; Highlight relevance to keywords; Highlight effectiveness.

The title must contain keywords, because the title and creativity are different due to products and services, so I will not make a specific description here, if you have any questions, you can add hi to understand. 4. Skills to improve the quality of keywords; The quality of keywords is related to the problem of ranking, keyword ranking = quality * bidding, it is not difficult to see that the key quality is high, even if the bid is low, we may also be ranked first, so if you want to consume low, you must improve the quality of the keyword. The quality of spine keywords is not only related to creativity and impressions, but also related to the quality of the content itself, the credibility, readability, user experience and keyword matching.

Therefore, to improve the quality of keywords, it is necessary not only to optimize from the background, but also to conduct effective analysis from the ** itself.

What you need to know about the basics of SEM bidding:

1.Account building, (account building contains a lot of basic things) 2Account tweets are prepared in the process of optimizing thinking, methods.

3.Data collection and data analysis.

SEM bidding learning: You can learn the basics of operation after a month.

Step 1: Project analysis.

When taking over the project, the first thing Houchang Academy suggested after 7 years of bidding training was to conduct a detailed analysis of the project.

Who do you want to know about the people being represented?

How do I get them to see me?

How do I convert these people?

1.Crowd analysis is about understanding who the target users are.

In general, I will first analyze the nine factors of the population: time, region, device, gender, age, education, occupation, income, and hobbies.

2.Requirements analysis.

Behind each group of people is a type of need. And if you want to get this part of the population, you have to satisfy them first.

3.Product analysis.

Know yourself and know your opponent, and you will not be defeated in a hundred battles. If you know your product well enough, you can better sell it.

Product analysis is both the process of understanding the product and the process of analyzing the selling points of the product.

Step 2: Develop an account promotion strategy.

Determine the proportion of the time period.

2.Determine the proportion of equipment.

3.Determine the regional ratio.

4.Determine the budget ratio.

Step 3: Set up the account structure.

<> Step 5: Landing Page Production.

Step 6: Data effect statistics.

If you still don't understand the details of which step, and want detailed solutions or mind maps, cases, you can chat privately with Houchang College, and send you detailed mind maps and solutions and steps.

The six steps of auction promotion are as follows:

Set a bidding budget: Determine the best you're willing to spend to get results.

Start auction: Start the auction and adjust your bids based on your bid history.

Then proceed according to these five elements.

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What is the nature of bidding?

Invert. Then a lot of ** is needed.

However, **does not refer to arbitrary**, but to choose a correct delivery direction and operation according to the user's consumption behavior.

Take, for example, trademark registration and marriage counseling.

Trademark registration is subordinate to the corporate business, which may be more concentrated in the daytime and PC side in terms of traffic;

Marriage counseling is a private matter, so the traffic may be more concentrated in the evening and on the mobile phone.

This requires us to analyze each type of population, choose a correct delivery direction, and achieve a correct purpose.

Take, for example, bidding on training products.

Then we can classify this kind of words as the first stage, adopt a low-price and broad strategy, and win with a traffic base.

Budget

Budget is one of the important indicators for us to control traffic.

Budget, so to speak, complements presentation. Through the analysis of user behavior, we select the delivery direction with a high degree of intent, so as to get more impression by giving a higher budget.

Where are the budgets higher?

Where are the budgets less?

Which time period has a larger budget?

Different budgets are used to achieve different flow control, so that every penny is spent wisely.

Consumption

If budget and presentation complement each other, then consumption and presentation complement each other.

For example, through the analysis, we know that the proportion of low-intent traffic consumption is 70%, while the proportion of high-intent traffic is only 30%.

This is obviously unreasonable, and we need to optimize the structure.

Average clicks**

The average price is mainly to see if our clicks on each type of plan, word, etc. are reasonable.

And the average price of a high-intent word is only a few cents.

When analyzing the average price, we recommend that you analyze the segmentation dimension.

For example, first analyze the planning dimensions in the account, where the average price of a plan is high and the average price of a plan is low, and then analyze a specific dimension in the average price.

In fact, bidding may seem complicated, but every process is closely linked. For example, these five concepts of bidding promotion.

Check the page to see if there are problems such as unopened and wrong links;

Daily data report summary to understand the data of the previous day;

Look at the previous day's planned consumption, keyword consumption and conversion data, and adjust the account;

Check the account ranking, and understand the ranking of competitors, whether they need to be adjusted, including bids, creatives, etc.;

Look at the customer service conversion data and guide the communication if necessary.