Why should you choose to be a product manager?

Product manager is a position with very strong comprehensive ability, you need to understand operations, technology, marketing, and so on. Therefore, as a newcomer, the strongest ability you need is "learning ability". You'll be able to gain more knowledge in a very short period of time, so you can quickly incorporate it into the design of your product.

For example, if you don't understand the difference between the front-end and back-end of the R&D team, you don't know who to turn to when there is a problem with the product.

There is no distinction between high and low professions, and greatness can only be a certain person and not a certain profession. In fact, the reason is very simple, the threshold is low, you can draw a prototype on the line, the demand boss customer mentioned, the logic programmer will correct, the main job of the product is to be scolded in the meeting to pass the spirit of the boss, our company's 10 products are like this, and the salary is also good, every day on time to get to work, what is not satisfied, what is more excessive is that the requirements documents are written to the program.

Other industries don't know much about it, and as far as the Internet industry is concerned, product managers belong to the category of those who want to understand technology but don't need to do technology. This is the right current college students: "I have a dream, I have an idea to make the technology come true", now the university is not deep in technology, if the self-learning ability is not strong, it is difficult to master a strong vocational technology after graduation, a look at the technical interview questions to find that they will not know anything, so part of the choice to work hard from scratch to do technology, the other part is not far to accept this low salary, simply choose to be a product manager, and have face at home, after graduation, become a managerIt's amazing.

In fact, even he himself didn't know what the product manager was going to do in the future.

The position of product manager has only emerged in recent years, mainly in the Internet industry, and the demand is still quite large. It may be because of the unique work content, which requires planning, planning and design skills, as well as a big picture of the overall situation, plus a lot of salary, so everyone works in the industry or transfers to product managers. That's why I chose to be a product manager.

Speaking of the reason, it was only when I saw a few articles that made people's blood boil on the major new**, portal** and even PR newsletters that I decided to become a product manager. The phrase "the extremes of things must be opposed" is indeed not unreasonable. Whether they are excellent product managers in the Internet industry or not, they all have professional skills in a certain field.

However, the domestic newcomer product manager regards the product manager as a stepping stone to open the door of the Internet field, and the product manager they understand is nothing more than writing documents, drawing prototypes, urging progress, maintaining a heart to meet the needs of users, and shouting a few words "users never know what they want" can do whatever they want.

I used to be a non-technical product manager, and I'm grateful to the people who got me into the industry in the first place. If you are still boasting every day that product managers don't need to understand technology for newcomer products, I would like to warn you that in five years, you will understand all the so-called needs and experiences, and the development will all understand, but you still do not understand technology. The product from zero to one verifies the core needs, requires rapid iteration of technology, and the product grows from one to n, which needs to be data-driven, AB testing, and these processes will become more and more scientific in the future, and the entire life cycle can be quantified, and the data will be clearer about what users need, even if you sit with users every day, the requirements you come up with are impossible to hit again and again.

Because of the seemingly low threshold, fresh graduates want to become product managers. I don't know when the concept of "product managers can change the world" has been widely spread, so that many newcomers outside the circle are ready to move. This also makes more and more people change careers to become product managers in recent years, opening their mouths to "user experience" and closing their mouths to "simplicity".

In the eyes of product managers, the world is full of bugs, and they want to create products to fill these bugs and make the human world a better place. The job of a product manager is to make one product at a time to meet certain needs of certain people.

The product manager is able to find the problem and describe it clearly, transform it into a requirement, and then transform it into a task, win support, initiate a group of people, complete the task, and track and maintain the entire product with the mentality of ownership.

First of all, we need to realize that product managers are a social division of labor. In the early days of human business civilization, the product model was simple, an enterprise had only one product line, and the company owner assumed the responsibility of the product manager and was responsible for the entire life cycle of the product. With the development of business and the complexity of enterprise product lines, someone is needed to be responsible for the entire life cycle of each product, and product managers come into being.

And when we talk about product managers now, we generally mean product managers in the Internet industry, because the Internet industry ignites the fire of product managers. In the era of human shortage, business needs more execution, planning and control. In the parallel universe of the Internet, human beings have come from the era of scarcity to the era of abundance, and the greatest demand has shifted from execution to creativity, and it is necessary to be able to perceive market demand and propose creative solutions.

Although there is still a lot of poverty and hunger in human beings, it is undeniable that for a considerable number of people, this is an era of gradual material abundance, and the market needs to be able to sense needs, systematically propose creative solutions, and cross-departmental organizations to implement products to solve the constantly updated market demand.

The product manager is able to identify the problem and describe it clearly, transform it into a requirement, and then into a task, win support, initiate a group of people to complete the entire task, and continuously track and maintain the product with a sense of ownership.

Question to product:

Propose concepts, screen concepts, collect requirements, transform requirements, refine products, package products, review and approve projects.

Demand Mining Collection:

Group Perspectives: Questionnaires.

Group Behavior: Data Analysis.

Personal opinion: user interviews.

Personal Behavior: Usability Testing.

Demand Conversion Y Model:

User Question Product Solution.

User Goals. Humanity and values.

Describe the problem: the user requirements scenario.

Product function refinement: Value = breadth value per user.

Frequency: Word complexity.

Intensity Rigid Need: Fungibility Urgency Duration.

Whether the user finds a way to solve it by himself, the user has his own MVP plan, and it is better for the PM to intervene).

Product function packaging.

Review and project approval: Strive for resources The product needs a cold start period to finally verify the feasibility.

Agile development at its core: Adapting to your needs.

Fast-changing industries look at the shortest and longest: short-term action plans and industry endpoints.