What does SEM mean, SEM means

SEM is an abbreviation for Search Engine Marketing, which means search engine marketing in Chinese. In China, firmly occupy the first place in the search engine, and the users who are looking for the best on the search engine every day have already been remembered by hundreds of millions, and it is under such business opportunities that a new form of network marketing SEM has emerged.

PPC: As the name suggests, it can only be included in search engines after paying, and the higher the pay, the higher the ranking; PPC service is a service in which customers purchase keyword rankings for their own web pages and are billed by clicks. Customers can control their ranking in search results for specific keywords by adjusting their pay-per-click**; And you can capture different types of target visitors by setting different keywords.

Buy keyword ads: that is, display advertising content on the search results page to achieve advanced targeting, users can change keywords as needed, which is equivalent to rotating ads on different pages.

Search engine optimization: It is to optimize the design to make the search results high. Search engine optimization also includes content optimization, keyword optimization, external link optimization, internal link optimization, optimization, search engine login, etc.

Generally speaking, search engine promotion as a common method of promotion, in the absence of the establishment of the case is rarely used (sometimes can also be used to promote online stores, corporate yellow pages, etc.), search engine marketing needs to be based on the enterprise, the professionalism of the enterprise design has a direct impact on the effect of network marketing.

The search engine retrieves the index of web page information, which is generally only a brief introduction to a certain **, or part of the content automatically crawled by the search engine, rather than the entire content of the web page, so these search results can only play a "primer" role, how to present the attractive index content to the user as well as possible, whether it can attract users to enter the corresponding web page according to these simple information to continue to obtain information, and whether the ** can provide the user with the information he expects.

No enterprise or ** can force or induce the user's information retrieval behavior, what search engine to use, what information to retrieve through the search engine is completely up to the user himself, and which web pages to click in the search results also depends on the user's judgment. Therefore, search engine marketing is user-led, which minimizes the nuisance of marketing activities to users, and is most in line with the basic idea of network marketing.

01 SEM is the abbreviation of English search engine marketing, translated into Chinese is search engine marketing, which is to use the opportunity of user retrieval information according to the way users use search engines to deliver marketing information to target users as much as possible.

SEM is the abbreviation of English Search Engine Marketing, translated into Chinese is search engine marketing, which is to use the opportunity of user retrieval information to deliver marketing information to target users as much as possible according to the way users use search engines.

To put it simply, search engine marketing is based on the search engine platform of network marketing, using people's dependence on search engines and usage habits, when people retrieve information, the information will be delivered to the target user, it is a new form of network marketing.

What SEM does is to comprehensively and effectively use search engines to carry out positive network marketing and promotion, and then achieve the purpose of brand promotion. SEM pursues the highest cost performance, with the minimum investment, to obtain the maximum number of visits from search engines, and to generate business value.

Simply put, general SEO is only for the sake of search engine rankings to optimize and rebuild the structure, but it will not consider PPC, SEO focuses on traffic, and SEM focuses on marketing.

Encyclopedia Definition: ".

As the name suggests, it is ** to be included in search engines and rank high after paying, and the higher the pay, the higher the ranking; PPC service is a service in which customers purchase keyword rankings for their own web pages and are billed by clicks. Customers can control their ranking in search results for specific keywords by adjusting their pay-per-click**; And you can capture different types of target visitors by setting different keywords.

And the most popular pay-per-click search engines in China are, Yahoo and Google. It is worth mentioning that even if you do PPC (PayperClick, pay per click) paid advertising and PPC, it is best to design search engine optimization and publish it to major free search engines.

Buy keyword ads: that is, display advertising content on the search results page to achieve advanced targeting, users can change keywords as needed, which is equivalent to rotating ads on different pages.

My words are explained in layman's terms that it is a paid platform to promote, because it is paid, and it is quietly based on the big data of the platform, and it is based on big data to do a good job of SEM based on big data, screenshot:

See? Use big data to find suitable marketing channels through the products to be sold and reduce the cost of customer acquisition, such as the amount of data in that area is higher, which groups of people have higher demand, what age group has higher demand, whether boys or girls have higher demand, and other data. SEM is a technology that Lao Tong belongs to the sales side, the purpose is to have sales performance, not to do sales, but to be responsible for the final sales performance.

Looking at the Sogou index, it just shows the user search frequency of one word:

SEM is mainly involved in the keywords searched by users, and the others are auxiliary, such as the construction of business **, H5 page production, and so on the operation of some accounts, and the calculation of keywords.

Through the form of payment, the enterprise business website will be ranked high, increase the number of user visits, and users will have the intention to come, and the sales turnover rate of products and services will be high.