How do agricultural dealers rationally respond to price wars?

For every farmer, agricultural material dealers are a very important role, and they are also the most important partners of many farmers in spring planting and autumn harvest. Agricultural material dealers not only provide farmers with necessary agricultural materials, but also provide guidance to farmers in farming. However, in the spring ploughing season every year, the struggle between agricultural material dealers and in the dark is also extremely fierce, and the most common way of struggle is the first war.

And the ** battle is also a trick to damage the enemy by 1,000 and lose 800, which is an unwise approach.

If in the distribution of agricultural materials, encounter peers to fight the first war. First of all, stick to your bottom line. If peers use ** war to engage in vicious competition, if you suppress yourself, you must first stabilize your mentality, and you must not retaliate with a tooth for a tooth, which will only hurt both sides; Second, be as cooperative as possible.

When peers are fighting to suppress us, we must negotiate and communicate with our peers, try to achieve a win-win situation with cooperation, abandon previous suspicions, and work together to achieve mutual benefit and win-win, which is also the best result; Finally, adjust your product structure. It is necessary to change the structure of their own agricultural products, implement diversification and differentiation, distribute some agricultural products that others do not have, and enrich the types of products. <>

1. Stick to your own principles. War is a vicious competition that harms others and is not beneficial to oneself, excessive war will not only damage the interests of people in the same industry, but also cause chaos in the industry market, so when encountering peers to fight the first war, we must remain rational and must not fall into the first war, so as not to cause greater losses. <>

2. Maintain communication and consultation. When dealing with agricultural materials, you can negotiate and communicate with peers, and strive to promote cooperation and win-win, which is the most rational approach, only cooperation and win-win is the way out, and it is the truth that everyone should understand. <>

3. Adjust your product structure. When fighting the first war in the same industry, we should try to enrich our own product structure, so that our agricultural products are different from others, so as to occupy a favorable position in the first war. Try to make your products different from others and have advantages.

Do you think that ** war is a normal means of competition?

I think agricultural dealers should not blindly fight the first war, the first to lower the first to get more people to buy, I think it should be from the improvement of service and optimization of products, so as to obtain rich benefits, otherwise it may be more than worth the loss.

It can establish a personal brand image in the local area and increase the popularity of the product. In this way, even if things are expensive, because of the technology and services, people will feel that they are worth the money.

At this time, you should keep your own rationality and not participate in the war, otherwise the goods will not be sold.

**War is the natural enemy of agricultural dealers, many people are afraid to avoid it, but they have to face its existence.

Every agricultural material dealer, must have had such an experience, as we all know, hard work out of a large single product is not easy, which not only need to meet a good product, but also need to pay a hundred times the effort, when a product invested a lot of manpower, material and financial resources to operate successfully, has not enjoyed the fruits of victory after hard work, some competitors will see you as a thorn in the eye.

They use the method of fighting the best war against you, which is nothing more than two reasons, one is that he has no advantageous products in his hands, and has lost the way to compete with you through the product, only to come up with similar products and adopt a low-price sales model to bring out your **, and let people all over the world know that you are selling high-profit or even profiteering products.

Second, who will watch their customers, all become other people's customers, this product is not born for you alone, you have, I can also find it in the field, I will come in ten pieces of eight, according to the purchase price of sales, and even lose money to sell, so as to kill your market through the best way.

When encountering such peers, in addition to using the word "enemy" to describe, what can be done, some township retail stores, peers do not talk to each other and do not communicate with each other, and even accumulated many years of grudges.

So, as agricultural material dealers, how can we solve this problem?

In fact, it is not difficult to say, as in the past, the situation of relying on a product to eat all over the world is gone, and today's agricultural materials market has shifted from the era of products to the era of technology.

That is to say, farmer friends will no longer run west to find a product, but begin to go in the name of an agricultural material dealer.

As long as you can form a personal brand in the local area, the ** war has nothing to do with you, even if everyone feels that it is more expensive to buy your things, but you get your technology and service, the overall feeling is still super value, such a comparison, will the product still exist ** war?

As for how to enhance the personal brand and form the charm of personal management, if friends are willing to listen, we will elaborate on it next time.