Commercial space display design, commercial space design display form of commercial space

The concept of space has a dual nature, relative and absolute. The size of the space is determined by the enclosure and its own functional form: on the one hand, the space encloses the "tangible" enclosure, making the "intangible" space tangible, and if it leaves the enclosure, the "space" in the display cannot be perceived

On the other hand, the "invisible" space endows the "tangible" enclosure with meaning, and without the existence of space, the enclosure will lose its value of existence.

Bumblebee exhibition design - renderings of Dashi booth.

Exterior renderings of Dashi's booth.

Renderings of the front of Dashi's booth.

2. The temporality of space.

In addition to the three-dimensional space, people can get a complete sense of one or more spaces with the passage of time and the movement of the viewpoint, so it can be said that a fourth dimension of space is added to the time. Only by taking time as the benchmark can the function of the space be considered and determined, and without the fixed time factor, people will not be able to fully recognize and feel the exhibition space.

Therefore, time and space should be a unity, and time is the ruler to measure change, that is to say, the exhibition space is a multi-dimensional space of three-dimensional space and time collection, and the audience's emotions are affected and infected with the change of space, experiencing the transformation of different forms in the dynamic appreciation, and feeling the rhythm and rhythm of multi-dimensional space.

1) Center display.

The center display method is a display method that focuses on the center of the entire exhibition space. Put some important and large products in the center of the display to prominently display, and other minor small items around it to assist the display.

The central display method is characterized by a prominent theme, conciseness and brightness. Generally, at the entrance, middle or bottom of the shop, there is no display shelf, but a special display booth. It allows customers to go from four directions** to the displayed goods.

The exhibits of the island display should not be too high, too high will affect the spatial vision of the entire store, and will also affect the perspective of customers to the products displayed on the island from the four directions.

2) Unit display.

Unit display refers to the repetition of the same goods, decorations, POP and other display subjects or logos, advertisements, etc., within a certain range or on different display surfaces, and strengthens the customer's visual experience of clothing products or brands through repeated emphasis and suggestive means. The unit display method is characterized by repeated visual impacts, so that the feeling and impression are strengthened many times, and there is a hint of "this product is the only choice", which can leave a very deep impression on customers.

2) Close-up display.

Close-up display refers to highlighting the functions and characteristics of the product, or using advertising, props and mobile landscaping means to emphasize the target customers of the product, so that the display and publicity have a clear goal, and can strengthen communication with customers, help to improve the attractiveness of the product, and stimulate the customer's desire to buy. The close-up display method is characterized by clear goals, prominent themes, strong iconic, and concentrated influence, so that customers have a sense of belonging and intimacy.

3) Open display.

Open display is to put the product in a place where the customer can reach it, so that the customer can participate in it, and can directly touch the light and touch the product. The open display method is characterized by strong authenticity and high timeliness. It's a modern form of counterless vending that combines display and sales into one.

All the products are hung or placed on the shelves and counters, so customers can choose freely without having to ask repeatedly. This method is not only convenient for customers, makes them feel natural and casual, but also easily stimulates customers' interest in purchasing.

4) Comprehensive display of early signs.

The comprehensive display is to display some products that are the same in function and usage method together. The comprehensive display method is characterized by a complete variety and a large space for selection. The comprehensive display can use goods, ornaments, backgrounds and lighting scenes to form scenes such as different seasons, different living spaces, different natural environments and different artistic moods, giving people a feeling of strong life.

Pay attention to the embodiment of the sense of reality and the creation of mood and atmosphere, and emphasize artistry and innovation, so that people can not only get inspiration and aesthetic enjoyment, but also have a sense of immersion. At the same time, the space should be able to vividly and vividly illustrate the use and characteristics of clothing products, so as to guide customers' shopping.

Hello dear, glad to answer for you. The design process of commercial exhibition space is as follows; 1. Receiving: Information.

The receiving information mainly refers to two aspects: 1: The actual data mainly refers to the collection of information such as the empty hall and room of the project site, the brand vision, the cost, the nature of the project, and the demands of the enterprise, and listen to the needs of the other party.

Don't look for the same type of case as a reference at the beginning of the project, so that it is easy to have preconceived views and ignore the excavation of the characteristics of the project itself. 2: Intuitive feeling of the most intuitive feeling of the project, the sensory experience seems intangible, such as the feeling of space, the feeling of the product, and the feeling of brand vision.

Although the experience is intangible, through long-term training, it is possible to transform the feeling into something concrete, for example, what comes to mind when talking about the wind and how to express the wind. The figurative transformation of abstract words is a long-term training as a designer. In practice, we also often hear words like this:

Tall, concise, quality, advanced. Touching is the best catalyst for creativity.

Commercial space design, in fact, is the same as home space design, literally, it refers to the space design for commercial occasions. So what is a commercial space? In layman's terms, it is a venue used for commercial activities.

To name a few, cafes, shopping malls, museums, roadside shops, etc., are all commercial spaces. The difference in the site also determines the difference in its space design, although the commercial space design and the home design, although they are related to the interior design, but there is a world of difference between the two.

Today, let's talk to you about what is commercial space design.

Now that we've had a rough idea of what commercial space design is for, let's take a closer look at this art. The purpose of commercial space design is to fully display the exhibits firstly, and secondly, to allow visitors to interact. In the past, the traditional commercial space design was more of a static display, such as the window display of the shopping mall, the decorative display of the restaurant, and so on.

They are often just decorative for the referencer to see. Nowadays, with the continuous progress of the times and the continuous updating of trends, the design of commercial space is no longer limited to static display. Active, operable, and interactive features have become more and more important in the design of commercial spaces.

In the case of museums, for example, museums are no longer as simple as putting exhibits in a glass box. Here we have to talk about the dynamic display in the design of commercial space. Most of the dynamic displays use some high-tech and modern techniques to create an environment where the exhibition hall and exhibits can interact with visitors.

For example, lighting is used to create a text, or the exhibition hall is extended to the outdoors, so that the exhibits echo with the natural environment and bring visitors an immersive experience. There are also options for designing the interior pavilion to match the exhibits, which is a common approach to commercial space design in art galleries. For example, in order to match the exhibition of medieval paintings, the entire exhibition hall was designed in a medieval style, etc.

In addition, in recent years, the commercial space design that combines movement and static has also been highly sought after, especially the commercial space design using holographic projection technology, which not only makes the exhibition more three-dimensional, but also enhances the sense of participation of visitors. The combination of virtual scenes and real scenes makes the expression of the atmosphere more perfect. Not only in art exhibitions, but also in the design of commercial spaces in ordinary stores, it has gradually formed its own style.

Use technology, combined with design, to display their own products and attract the attention of consumers.

The biggest feature of the commercial space design is to take into account the mobility of visitors and the fluidity of the exhibition itself, which fundamentally demarcates the difference between the design of the Hui Wheel and the home space. Commercial space design can be seen everywhere in our lives, if you are interested in it, you might as well go to the street to see for yourself and feel the charm of commercial space design.

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Concept: The display methods of commercial space are various, and the display form is not directional, and the dynamic display is a popular display form in the modern display, which is different from the old static display, using activity, operation, interaction, etc., so that the audience can more directly understand the functions and characteristics of the product, from static display to dynamic display, which can mobilize the active participation of visitors, make the display activities more colorful, and achieve good results.

Concept: The display methods of commercial space are various, and the display form is not directional, and the dynamic display is a popular display form in the modern display, which is different from the old static display, using activity, operation, interaction, etc., so that the audience can more directly understand the functions and characteristics of the product, from static display to dynamic display, which can mobilize the active participation of visitors, make the display activities more colorful, and achieve good results.