Question about a case study in management

Case Study Question 1

After decades of development, a construction company has become a well-known local construction leading enterprise. Summing up the successful experience of enterprises, many managers boil down to the time, place, and people, such as the sustainable development of the national economy, good relations with local enterprises and banks, fixed customers and good reputation formed for decades, good staff quality and so on. Encouraged by the prosperity of the 2008 Beijing Olympic Games, the company has established the vision and mission of breaking regional boundaries and becoming a well-known construction enterprise in the country and even in the world.

When the enterprise establishes such a vision and mission and works hard for it, it finds that the "time, place, and people" that were once used as advantages do not seem to be there. For example, not long ago, a Japanese construction company asked the company to give a project within two days when negotiating with the company. Since the company did not have personnel who were proficient in both architecture and Japanese, we were not able to ** in time, and unfortunately we were not able to seize the company's project.

Please analyze the internal and external environment of the company, and what measures should be taken.

1) Heaven, earth and man are a general description of the company's internal and external environment. From the case, it can be seen that the company's past success comes from the right time, place, and people, which constitutes the company's competitive advantage. When the company re-established "to become a construction enterprise in the country and even the world", it can be seen from the case that changes have taken place in terms of bank relations, geography, and personnel quality requirements, and the so-called heaven, earth, and people have no longer become advantages.

2) Therefore, the company should truly recognize the internal and external environment in which it is located, determine the company's mission and vision, and formulate corresponding measures around the sky, earth, people, etc. Specific measures should focus on cultivating the company's core competitiveness: having the skills to establish e-commerce networks and systems; the ability to bring new products to market quickly; Better after-sales service capabilities; skills in manufacturing high-quality products; innovation in the development of product characteristics; React quickly to market changes; A system that accurately and quickly satisfies customer orders; and various techniques to create new product skills.

Scientific management experts will blame the problem on scientific management methods, and behavior management experts will blame the problem on the concern for people. Scientific management experts regard people as economic people, while behavior management experts treat people as social people.

Scientific management thinkers will think that it is caused by the lack of scientific methods in the work, and the work is not standardized enough. Managers do not allocate sales resources reasonably, production is not implemented to people, and the absenteeism rate is due to the absence of a fixed reward and punishment system.

The solutions proposed by scientific management experts: 1. Use the work quota method to scientifically observe and analyze each link of the production process and formulate standard operating methods; 2. Carefully select workers and provide them with special training, so that they can operate in accordance with the prescribed standard working methods and improve the efficiency of production and labor. Salespeople are allocated a reasonable sales volume to individuals3, and a differential wage system is implemented, and wages are paid to workers who have completed the work quota according to a higher piece-rate wage rate, and workers who have not completed the work quota are paid at a lower piece-rate wage rate.

4. Realize a fixed reward and punishment system.

Behavior management specialists, on the other hand, are concerned with the human factor. The problem may be that managers do not care enough about their employees and employees are not satisfied.

Workaround:1Understand the psychological factors of employees, encourage workers to improve labor productivity from the social psychological aspect, 2, there are informal organizations in enterprises, and we should be good at using and guiding informal organizations to work hard to achieve organizational goals.

3. Improve employee satisfaction to improve productivity, such as more contact with workers, and appropriate benefits to let workers work with peace of mind.

The basic point will do the trick. FYI.

First of all, we have to determine what he wants, and where is the first problem? The second solution? (Based on the above, he wants to know these two answers, but at the same time that we get these two answers, what causes the problem?)

How to stabilize the current situation, in order not to make the situation worse, to save the status quo gradually better, to track whether the way to save is reasonable, to summarize the important situation and how to deal with this matter... As follows, let's analyze the way to deal with the situation as a management:

From a management point of view, the way to deal with problems:

1。Recognize the current situation and give stability to the present form.

2。Analyze the current situation and give a reference plan.

3。Market research to prove your program.

4。Implement the plan, track the situation, and summarize the current situation.

If I were the director of this factory, I would first find out why the cumulative sales volume fell by 17% compared to the same period last year in August this year. Is it because our products are not diversified? Is our ** on the upper side of the market processing?

Is it affected by the weather? Is it the result of cutting corners in our products? Is this the case in this industry?

Isn't it... According to this specific matter to analyze the reason, due to the time relationship analysis of the road here, of course, the above are all speculation, but also to be verified, and then verify the success of the analysis method, if you are interested, you can add We discuss privately, I am very interested in management, welcome like-minded people to learn and progress together!