The fruit shop business is boring, how to do the business will be good?

The business of fruit physical stores is highly competitive and the profit margin is low, so it is recommended to capture traffic through the community platform and the community!

There is an article on the Internet, the name is: Zhou Zifeng's fruit shop turnaround experience, this is a must-see when opening a fruit shop.

Now the main problems faced by brick-and-mortar merchants are very similar, about expanding customers and increasing sales.

Here are a few practical examples that can be used in fruit shops.

With only these few tricks, it only took 14 days to turn around the dismal business situation of the fruit store!

1.The header title should be different.

Now the fruit shops all over the street are titled "Fruit Shop". It seems that users have immunity. If the user needs to buy fruit nearby, in the case that the environment is not very familiar, I believe that the user will definitely choose the door title with new ideas.

There is a fruit shop with a very new name. The sign of the shop is Wild Green Farm – where the most expensive fruit is served.

Green, primitive, and healthy are always the criteria for human beings to choose fruits. But you can't just say on the sign that my fruit is green, healthy ......This is equivalent to Wang Po selling melons and boasting about herself.

In this title, the implication of expensive is usually the best and healthiest. When other stores are on sale, the most expensive is the most expensive, and the effect is unexpectedly good.

2.Fruits are sorted by freshness and marked with the date of purchase.

For example, apples are the freshest**, which is 20% higher than the market level; Generally fresh, ** as in the market; The price of not fresh is 20% lower than the market. Pricing should be honest and categorized by incoming and freshness.

With only these few tricks, it only took 14 days to turn around the dismal business situation of the fruit store!

3.Give customers one more giveaway every time they sell fruit.

For example, if a customer asks for a pound of apples, after payment, you send an extra small orange.

Originally, the transaction was over, and the merchant could send it or not. But giving the customer fruit after the payment is over will give the customer an unexpected surprise.

Be sure to make the payment.

4.Rotten Fruit TreatmentFruits that are easy to rot are given away for a limited time, and it is better to give them to customers than rotten.

For example, before 12 a.m. on the first day, full price. From the beginning of the afternoon to 18 o'clock, buy a pound and get one or two free. Buy a pound the next day and get three taels free, etc., don't discount directly, keep the original price, but use the method of extra gifts.

With only these few tricks, it only took 14 days to turn around the dismal business situation of the fruit store!

5.Prepare some balloons and gadgets for children as gifts.

As long as there are parents with children, they should blow up a balloon in person, send the children to the parents, and move the parents.

These are some of the small strategies for fruit store marketing.

You can go out to set up stalls and buy more other varieties of fruits, that is, the fruit variety is a little richer, and there are more ** activities.